2017-12-12 Services & Organisation Committee Agenda

SERVICES & ORGANISATION COMMITTEE MEETING AGENDA                              12 DECEMBER 2017


There are a number of key issues in the annual report that are of note:

1.    Focus on interstate and overseas markets to dive yield
The annual report discloses that interstate visitor spend, numbers and nights all achieved record
levels ie:
 Spend up 7.8% to $476.6M
 Visitor numbers up 0.6% to 363,000
 Number of nights up 28% to 2.5M.
In short, interstate visitors are staying longer and spending more.




For the international market, the Global Market strategy is in its second year. International visitor
spend, numbers and nights all increasing ie:
 Spend up 0.7% to $101.6M
 Visitor numbers up 16% to 170,000
 Number of nights up 24% to 1.1M.
The UK, New Zealand and Germany remain the biggest three overseas markets with Germany
having the biggest percentage increase.




(All statistics are drawn from Tourism Research Australia data specific to the Noosa Shire area).

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