OPW17/0039 - Development Permit For Operational Works Placing Advertising Devices - Signage At 14 Hastings Street, Noosa Heads

OPW17/0039 - DEVELOPMENT PERMIT FOR OPERATIONAL WORKS PLACING ADVERTISING DEVICES - SIGNAGE AT 14 HASTINGS STREET, NOOSA HEADS

Document information

Author	Development Planner, Wilhelm Koschade
Planning & Infrastructure Department

Index	ECM/ Application/ OPW17/0039

Attachments	1.	Street Views from Noosa Parade & Witta Circuit
2.	Street Views from Hastings Street

APPLICATION DETAILS
Applicant	Signcraft
Proposal	Development Permit for Operational Work (Advertising Devices)
Properly Made Date	01/02/2017
Information Request Date	Not Applicable
Information Response Date	Not Applicable
Decision Due Date	29/03/2017
Number of Submissions	Not Applicable

PROPERTY DETAILS
Property Address	Sofitel Noosa Pacific Resort 14 Hastings Street Noosa Heads
RP Description	Lot 7 RP 802632
Land Area	9946 Square Metres
Existing Use of Land	Visitor Accommodation Type 4 - Conventional

STATUTORY DETAILS
SEQRP Designation	Urban Footprint
Locality	Noosa Heads
Zone	Visitor Mixed Use
Overlays	Natural Hazards (Flood Hazard & Bushfire Hazard)
Assessment Type	Code
RECOMMENDATION
That Council note the report by the Development Planner to the Planning & Environment Committee Meeting dated 7 March 2017 regarding Application No. OPW17/0039 for a Development Permit for Operational Works - Signage situated at 14 Hastings Street, Noosa Heads and approve the application in accordance with the following conditions:
PLANNING
Approved Plans
Development undertaken in accordance with this approval must generally comply with the approved plans of development. The approved plans are listed in the following table unless otherwise amended by these conditions.
Plan No.	Rev.	Plan/Document Name	Date
SCF477A_a	0	Diagram 1: Sign Location (Sheet 3), drawn by VISTEK	21 January 2017
SCF477A_a	0	Diagram 2: Sign Arrangement (Sheet 4), drawn by VISTEK	21 January 2017
SCF477A_a	0	Diagram 3: Section A-A (Sheet 8), drawn by VISTEK	21 January 2017
SCF477A_b	0	Diagram 1: Sign Location (Sheet 3), drawn by VISTEK	24 January 2017
SCF477A_b	0	Diagram 2: Sign Arrangement (Sheet 4), drawn by VISTEK	24 January 2017
SCF477A_b	0	Diagram 3: Section A-A (Sheet 8), drawn by VISTEK	24 January 2017
SCF477A_b	0	Diagram 1: Sign Location (Sheet 3), drawn by VISTEK	24 January 2017
SCF477A_b	0	Diagram 2: Sign Arrangement (Sheet 4), drawn by VISTEK	24 January 2017
SCF477A_b	0	Diagram 3: Section A-A (Sheet 8), drawn by VISTEK	24 January 2017
Development authorised by this approval must be undertaken generally in accordance with the Approved Plans listed within this Decision Notice.
Nature and Extent of Approved Development
This approval authorises the following signs as defined by the planning scheme and shown on the Approved Plans:
Three  illuminated wall signs.
The approved signs must not be used for the advertisement of goods and/or services not sold or conducted on the site (ie. third party advertising).
The approved signs must not exceed the dimensions and sign areas as shown on the Approved Plans.
Illumination
The approved signs must not incorporate flashing lights nor involve illumination by any means other than:
an internal light source
a down light, if externally lit.
Illumination resulting from direct, reflected or other incidental light emanating from the approved signs must not exceed a luminance of 300 candelas per square metre.
All sign illumination must be switched off between 11:00pm and sunset of the following day.
All conduits, wiring, switches or other electrical apparatus installed on an advertising device must be concealed from general view.
Movement
The approved signs must not revolve, move, contain moving parts, change its message, flash, have a moving or flashing border, or give the impression of movement in any way.
Maintenance
The approved signs must be properly maintained by the owner of the property to ensure the signs continue to comply with the Approved Plans and conditions of this Decision Notice.

REPORT
PROPOSAL
The application seeks approval for a Development Permit for Operational Works to replace an existing wall (building facia) sign in conjunction with the installation of two additional wall signs at the existing premises along its Noosa Parade frontage. The signs comprise two new “Sofitel” internally illuminated signs dimensioned 315mm x 4000mm and 473mm x 6000mm and a new “Noosa Pacific Resort” internally illuminated sign with a dimension of 380mm x 8000mm. The proposed signs are show in Figures 1 and 2 below.  The proposed additional signage will have a combined sign face area of 7.13m2 which equates to a total sign face area of 9.71m2 associated with the Sofitel.
One sign will be fixed to the facia of the existing building and the other fixed to the facia of the covered vehicle drop off area at the buildings entrance as shown in Figure 3 and 4 below.

Figure 1 – Sign One & Two (illuminated)

Figure 2 – Sign Three (illuminated)
Sign 2 & 3
Sign 2 & 3
Sign 1
Sign 1
Figure 3 – Sign Locations
Sign 1
Sign 1
Sign 2 & 3
Sign 2 & 3
Figure 4 – Signs Illuminated
site details
Background
A Development Permit for Operational Works for Advertising Devices (Signage) was approved by Council on 28 February 2013 (OPW13/0100). The approval granted permission to replace existing signage throughout multiple tenancies onsite in addition to a new pylon sign to replace 4 smaller pylon signs used as menu boards along Hastings Street and a new under awning sign to the entry of Catos Bar. Both new signs related to entertainment and dining uses established on the site.
Signage forming part of the 2003 approval in association with the subject tenancy (Sofitel) related to the replacement of three existing directional signs along the site’s eastern side boundary as indicated in Figure 5 below.
Existing illuminated directional sign
Existing illuminated directional sign
Existing directional sign
Existing directional sign
Existing directional sign
Existing directional sign
Figure 5 – Location of Existing Directional Signage
Site Description
The subject site has an area of 9,946m2 with a dual frontage of 52m to Noosa Parade and 101m to Hastings Street. Access arrangements comprise of vehicular access via a service road off Noosa Parade and pedestrian access from Hastings Street.
The mixed use development includes retail and entertainment and dining uses at ground floor along Hastings Street with the visitor accommodation component over the balance of the site.
Surrounding Land Uses
A mixed use development abuts the site to the west which includes a retail use at ground floor along Hastings Street and the residential component to the rear. Similarly, a mixed use development adjoins the site to the east which includes an array of retail and entertainment and dining uses and a public car park accessed via Noosa Parade.
assessment
Statutory Instruments – Planning Scheme
The applicable planning scheme for the application is The Noosa Plan (16 September 2013). The following sections relate to the provisions of the Planning Scheme.
Advertising Devices Code
In accordance with Probable Solution S7.2 of the Advertising Devices Code, the maximum permissible illuminated signage is limited to one (1) sign per tenancy. The corresponding Specific Outcome O7 of the code seeks to ensure an advertising device only incorporates illumination where it is appropriate to its setting and is compatible with the visual amenity of the surrounding area. The code further seeks to ensure illuminated signage does not cause environmental nuisance and does not create glare, reflecting or flaring of colours.

The application seeks approval for an additional three illuminated wall signs which equates to a total of four illuminated signs relevant to the tenancy (3 x illuminated wall signs & 1 illuminated pylon way finding sign). Although exceeding the maximum permissible, the number of proposed illuminated signage is consistent with the scale of the development noting the Sofitel development is one of the largest in the vicinity. Should the site be redeveloped a far greater amount of individual tenancies can be created over the site and permitted to have one illuminated sign per tenancy under the self assessable provisions of the code.

The proposed illuminated signage is appropriate to the setting and the site’s resort use and will retain the visual amenity of adjoining residential uses and mixed use developments. The proposed wall signs fixed to the facia of the covered vehicular drop off area will be screened by existing landscaping within the site in conjunction with mature character figs situated in a landscaped strip between the Sofitel service road and Noosa Parade. The vegetation will provide suitable screening to residential development to the east and adjacent the canal to the south. Refer to Attachment 1.

Similarly, the proposed wall sign to be fixed to the facia of the building will be screened from residential development to the east as depicted in Attachment 2, however, will be visible to residents adjacent the canal to the south. Nevertheless, the proposed wall sign will not significantly adversely impact the amenity of residential uses to the south given these residents are approximately 150m away and the size of the sign.

cONSULTATION
IDAS Referral Agencies
Not applicable.
Other Referrals
Not applicable.
Public Notification
Not applicable.
conclusion
Although exceeding the maximum permissible for illuminated signage per tenancy, the proposed signage does not raise any planning concerns. The signage is justifiable given the scale of the development. The proposed signage is appropriate to its setting and remains compatible with the visual amenity of the surrounding area and is well screened from nearby residential uses.
Departments/Sections Consulted:
	Chief Executive Officer		Community Services		Corporate Services
	Executive Officer to the Mayor & CEO		Community Facilities		Financial Services
	Executive Support		Community Development		ICT
			Libraries & Galleries		Procurement & Fleet
			Local Laws		Property & Facilities
			Waste & Environmental Health		Revenue Services
					
	Executive Office	x	Planning & Infrastructure		
	Community Engagement		Building & Plumbing Services		
	Customer Service		Civil Operations		
	Economic Development		Infrastructure Planning & Design		
	Governance	x	Planning & Environment		
	Human Resources		Strategic Land Use Planning		
	Sustainability				

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PLANNING & ENVIRONMENT COMMITTEE MEETING REPORT	7 MARCH 2017

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PLANNING & ENVIRONMENT COMMITTEE MEETING REPORT	7 MARCH 2017

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PLANNING & ENVIRONMENT COMMITTEE MEETING REPORT	7 MARCH 2017

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-| NOOSA PACIFIC RESORT