2020-07-07 S&O Agenda - Item 1 - Attachment 1 - Go Noosa Initiatives Evaluation

In regards to the Go Noosa App, 36% of survey respondents said that they found the App
useful, 21% did not and 43% were not aware of the App. This last figure indicates that greater
promotion of the App is required.

Value for money:

Transition to the Go Noosa App platform would be more cost effective than the roadside digital
boards however as indicated by the survey respondents the boards provide a reasonable
method to message new visitors.

Areas for improvement:

     •    The exact location of the boards is determined by available power supply. Some
          dynamic content (intervention messaging) would be better suited to positions closer to
          last intervention opportunities and at car parking entrances.

     •    Upgrades to the App to be performed well in advance of “go live date” as processing
          via Google Play store can result in delays to App enhancements.

     •    Determine most effective images to display on digital roadside boards due to limited
          amount of information able to be read by passing motorists.

     •    Continue to improve the Go Noosa online platform and build community repeat usage.

     •    Promote the Go Noosa online platform ahead of visitors arriving in Noosa.

5.       Initiative - Traffic Control & Wayfinding

A traffic management plan was prepared to control and formalise traffic movements in
sequences of priority to improve pedestrian safety, prioritise bus movements, facilitate bus
access in and out of the Noosa Heads Bus Interchange as well as improve traffic flow and
reduce queue length in the Noosa Heads precinct.

Wayfinding signage in and around the Hastings Street precinct was used to highlight various
beach access opportunities and to encourage pedestrians to use the walkway adjacent to
Emerald Noosa when alighting at the bus stop.

Operational effectiveness:

The traffic control was successful in prioritising bus movements and pedestrian safety as well
as the flow of traffic in the Noosa Heads precinct. Marshals were engaged to assist the traffic
controllers with pedestrian movements on Noosa Parade and Noosa Drive.

Due to safety regulations traffic controllers are required to wear high visibility clothing. In order
to create a festive atmosphere, traffic controllers wore tropical themed hats and flower leis.
Traffic controllers also underwent Tourism Noosa’s “Welcome to Noosa” training.

Wayfinding signage was installed at key locations in order to assist people to access Main
Beach from entry points throughout Hastings Street. Over the Christmas trials, temporary
corflute signage was used. Signage was often damaged or removed. Aluminium signage was
used over the Easter trials which improved the overall appearance and significantly reduced
vandalism.

Data obtained: