2021-06-08 Services & Organisation Committee Meeting Agenda

SERVICES & ORGANISATION COMMITTEE MEETING AGENDA                                                                                       8 JUNE 2021


                     Comparative Analysis
Initiative Summary                              2020/21 Data                      2019/2020 Data                    2018/2019 Data
                     & Insights
                     Use of the Noosa           Anzac Day long weekend            Did not operate.                  Did not operate.
                     Heads Lions Park for
                                                Total revenue: $9,080
                     paid parking has been
                                                Average vehicles per day:151
                     expanded to include all
                                                Operational 3/3 planned days.
                     school holidays and
                     long weekends for the
                     period of the public
                     health declaration of
                     COVID.
                     Paid parking closed        May Day long weekend              Did not operate.                  Did not operate.
                     due to wet weather.
MARKETING
The Go Noosa brand   Catching a free bus last   The means by which survey         The means by which survey         The means by which survey
and trials were      year has become the        respondents found out about Go    respondents found out about Go    respondents found out about Go
marketed through:    number one means by        Noosa:                            Noosa:                            Noosa:
  Print             which people are           1. Caught free bus last     40%   1. Street banners           38%   1. Street banners &         38%
  Online            aware of Go Noosa,             year                          2. Caught free bus last               Caught Free bus last
  Social media      which indicates that the   2. Street banners           28%       year                    35%       year
  Signage           program has become         3. Word of mouth            28%   3. Bus stop sign            32%   2. Bus stop sign            37%
  Radio             well known.                4. Bus stop sign            25%   4. Facebook                 28%   3. Newspaper                31%
  Stakeholder       Street banners             5. Roadside boards          14%   5. Newspaper                23%   4. Roadside boards          28%
      networks       continue to be an          6. Poster                   8%    6. Poster                   19%   5. Facebook                 24%
  Accommodation     effective marketing        7. Newspaper                8%    7. Roadside boards          18%   6. Poster                   20%
      providers      tool.                      8. Accommodation            7%    8. Word of mouth            17%   7. Word of mouth            19%
                     It is promising to see         provider                      9. Go Noosa App             13%   8. Other                    8%
                     an increase in             9. Other                    7%    10. Other                   5%    9. Radio                    6%
                     awareness through          10. Facebook                6%    11. Accommodation           5%    10. Volunteer               5%
                     accommodation              11. IN Noosa                4%        provider                      11. Accommodation           3%
                     providers as this has      12. Visitor info centre     3%    12. TV ad                   4%        provider
                     been a targeted            13. Didn’t know             2%    13.Radio                    4%
                     marketing focus.
                                                Note: Respondents could select    Note: Respondents could select    Note: Respondents could select
                                                multiple options.                 multiple options.                 multiple options.
                                                Data source: Go Noosa Customer    Data source: Go Noosa Customer    Data source: Go Noosa Customer
                                                Survey 20/21.                     Survey 19/20.                     Survey 18/19.


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