2015-09-15 Infrastructure and Services Committee Agenda

INFRASTRUCTURE & SERVICES COMMITTEE MEETING AGENDA                     15 SEPTEMBER 2015


REPORT
The purpose of this report is to seek Council’s approval to proceed with Christmas and Easter
Free Holiday Buses as per previous years.

1.   Recommended Dates
Free Bus Services
   Saturday 26 December 2015 – Sunday 3 January 2016.
   Friday 25 March – Sunday 3 April 2016.
The Christmas service is for 9 days, due to Boxing day falling on a Saturday, and the Easter
service is for 10 days.
Noosa Heads Lions Park – Car Park
   Saturday 26 December 2015 – Sunday 10 January 2016.
   Friday 25 March – Sunday 3 April 2016.
2.   Free Services

The following five Noosa-specific TransLink services currently operate 7 days a week and are
recommended for inclusion in the Free Holiday Buses initiative:
   Route 626 – Tewantin to Sunrise Beach via Noosa Heads
   Route 627 – Tewantin to Sunshine Beach via Noosa Heads (Electric Bus route)
   Route 628 – Noosa Parklands to Noosa Junction, via Noosa Civic
   Route 629 – Tewantin to Noosa Junction via Noosa Civic
   Route 632 – Noosa to Cooran via Cooroy and Pomona
Four additional TransLink services travel outside the Shire and into Maroochydore, Nambour,
and Eumundi (Routes 620, 622, 630 and 631). A request to include the Noosa only component of
these services was not approved by TransLink.

In order to offer a free service to residents between Peregian Beach and Noosa Heads, the
following additional shuttle service is recommended:
   064 (shuttle) – Peregian Beach to Noosa Heads from 8am to 6pm.
In previous years, the Boreen Point - Tewantin Flexilink and Council Cabs services have been
included in the program and provided free of charge to passengers.

3.   Marketing
Proposed marketing of the Free Holiday Buses includes:
   Posters at major bus stops
   15 street banners
   Four variable message boards (Cooroy/Noosa rd, Eumundi Noosa rd, David Low Way,
     Walter Hay Dr)
   Posters in all Council facilities
   Pull up banner at Noosa library and Level 3 Council office
   Council communication tools including website, Facebook, eNews and messages on hold.
   Liaison with external stakeholders (Tourism Noosa, Accommodation Providers, Shopping
     Centres etc.) for inclusion on websites, emails, and newsletters
   Specific promotion to Peregian community groups of temporary shuttle Route 064
     Peregian-Noosa heads
   Media launch with support from local newspapers
   Prize for online feedback survey
   In kind marketing support from TransLink.

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