2023-03-13 GC Agenda - Item 6 - Attachment 1 - Branding Refresh

Trademark
Construction
The Boronia has been revised to form a
modern, clean and bold symbol that is
mathematically based.

The symbol clearly appears to be a
flower and angled now dissolves the
previous 'chemist' or 'church-like'
features the previous logo had which
confused people.

The essence of the Boronia flower has
been re-created using geometry and
the golden ratio to ensure it clearly
reflects natures organic patterns.