2021-02-09 S&O Agenda - Item 11 - Attachment 2 - Destination Noosa Strategy 2020-23

OV E R T H E N E X T T H R E E Y E A R S , W E W I L L …



                                                                  Champion the Noosa brand, influencing
1. CHAMPION THE
                                                                  improved protection and development of
   NOOSA BRAND
                                                                  our visitor experience



                                                                  Deliver marketing and promotion which
2. MARKET AND
                                                                  drives propensity for high-value visitation,
   P R O M OT E
                                                                  regional and seasonal dispersal



                                                                  Provide members with value-added services
3 . VA L U E - A D D
                                                                  to enhance delivery of exceptional,
    FO R M E M B E R S
                                                                  on-brand experiences




W E A R E CO M M I T T E D TO …

• Being focussed, considered, innovative and data-driven

• Embracing a culture of communicating and engaging with members and stakeholders

• Investing in our team and digital capabilities to support our strategy and the visitor experience




D E S T I N AT I O N N O O S A S T R AT E G Y 2 0 2 0 - 2 0 2 3                                                  3