1. Cover Letter (Advertising Devices - Op Works)

Lastly, the proposed signage has been designed to visually integrate into the
proposal, ameliorated through landscape screening, reduced bulk/scale (in
relation to the 7/11 pylon signs) as well as an even distribution throughout the
site.

As such, the proposed signage is considered to comply with Specific Outcome
O2.

O6 - 14.79 Medium Impact Signs
The proposal comprises 3 freestanding signs, 1 per frontage (which complies
with the Probable Solution S6.3). Whilst the Walter Hay Drive ‘price board sign’
will be compliant with the relevant Probable Solution (3.98m height and no sign
face area), the remaining ‘price board sign’ and ‘shared illuminated pylon sign’
will be 6m in height, with the desired sign face area being exceeded only by the
‘shared illuminated pylon sign’. This outcome is considered to be compliant with
the relevant Specific Outcome for the following reasons:
      The additional 1m of height and sign face area (for the ‘shared
         illuminated pylon sign’) for the proposed freestanding signs on Eumundi
         Noosa Road is considered to be consistent with the character of the
         locality, consistent with existing on-site signage as well as surrounding
         freestanding signs including a number of vehicle sales uses in Lionel
         Donovan Drive;
      As mentioned above, given the size and prominence of the site, and
         number of tenancies, the proposed signage is considered to be of a
         reasonable scale and consistent with realistic expectations of the
         community for a development of this size and nature; and
      The proposed signage is considered to positively contribute to the visual
         amenity, streetscape and built environment of the Noosaville locality.

For these reasons, the proposed signage is considered to comply with Specific
Outcome O6.

Conclusion
The above discussion demonstrates that the proposed signage treatment
associated with the development proposed under MCU14/0102 meets the
following key criteria:

    Complements, and does not detract from, the desirable characteristics of the
     natural and built environment in which the advertising devices are exhibited;
    Are designed and integrated so as to minimise visual clutter;
    Do not detract from the visual amenity of the major road network nor from the
     residential amenity enjoyed by residents of and visitors to Noosa; and
    Are safely constructed and secured and do not create a hazard.

Hence, the proposed signage is considered to be able to sufficiently comply
with the relevant provisions of the Noosa Plan 2006.

On this basis, this Operational Works (advertising devices) application should be
approved subject to reasonable and relevant conditions.




April 2015          Operational Works (Advertising Devices) – Associated with MCU14/0102   Page 3
                      139 Eumundi Noosa Road & 30 Lionel Donovan Drive, Noosaville