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2021-02-15 General Committee Meeting Minutes
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GENERAL COMMITTEE MEETING MINUTES 15 FEBRUARY 2021
Page 29 of 62
GENERAL COMMITTEE MEETING MINUTES 15 FEBRUARY 2021
VISITOR STATS a an me
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40.87% 417.03%
Data dashboard:
To add depth to our visitor statistics reporting, - ~/ . i ~
we launched a reporting dashboard to provide - - .
current and forward-looking visitor and i y .
accommodation statistics, with information on - » : ene
occupancy, average daily rates, visitor mobility - me .
through villages, and more. It allows us to ‘ ‘ ; :
quickly identify peaks and troughs to adapt
Noosa Destination Marketing Dashboard - V2
marketing schedules where and when needed maar :
to further even-out seasonal fluctuations and aa
low bookings periods. —ae
The sharing of data with members will also help 7 eA | a aie
with their business planning and enable more — \
pro-active marketing decisions. — i
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