2021-02-15 General Committee Meeting Minutes

GENERAL COMMITTEE MEETING MINUTES   15 FEBRUARY 2021




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GENERAL COMMITTEE MEETING MINUTES                                                                                            15 FEBRUARY 2021

          MARKETING THE NOOSA BRAND

                                                               The ongoing campaign:
          The multi-layered campaign provided booking          *  Reached more than 600,000 people
          opportunities for those who could travel,            *  Ads were seen 2.3 million times on social media
          holiday inspiration for those who could not yet,     *  Dedicated campaign website attracted more than 45,000 unique visits
          and educated the public about Noosa’s globally       *  Continually out-performed industry benchmarks:
          recognised UNESCO Biosphere Reserve status.
          Launched to a national audience on the Today                     CLICK THROUGH RATE                    COST PER CLICK
          Show, the digital and social media elements                  Enter the        Industry             Enter the        Industry
          were initially targeted at the drive market and              Biosphere        average              Biosphere        average
          had the flexibility to quickly respond to                     2.67%            0.63%                 $0.33           $1.10
          changing border openings as interstate markets
          again opened.                                        *  Visit Noosa’s Facebook fab growth was +67% in the 5 months since launch
                                                               *  Page engagement was +88%
          Members were given access to marketing               -  Instagram follower growth was +2,200
          material and resources including newsletter
          templates, imagery and cooperative marketing
          opportunities.                                       Publication partners including The Weekend Edition, Gourmet Traveller,
                                                               Courier Mail, Australian Traveller, as well as activity through Tourism and
                                                               Events Queensland and Visit Sunshine Coast.

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