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2021-02-15 General Committee Meeting Minutes
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GENERAL COMMITTEE MEETING MINUTES 15 FEBRUARY 2021
Page 60 of 62
GENERAL COMMITTEE MEETING MINUTES 15 FEBRUARY 2021
OVER THE NEXT THREE YEARS, WE WILL..
1. CHAMPION THE canine the eos brand, influencing
= improved protection and development of
NOOSA BRAND 5 3
our visitor experience
2. MARKET AND Deliver marketing ns eieens which
drives propensity for high-value visitation,
PROMOTE . .
regional and seasonal dispersal
3. VALUE-ADD Provide members with vollie-aeidad services
to enhance delivery of exceptional,
FOR MEMBERS ’
on-brand experiences
WE ARE COMMITTED TO..
» Being focussed, considered, innovative and data-driven
e Embracing a culture of communicating and engaging with members and stakeholders
* Investing in our team and digital capabilities to support our strategy and the visitor experience
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