ZERO EMISSIONS NOOSA (ZEN) Inc. ALLIANCE AGREEMENT · Attachment 7 ZEN Inc. Alliance Agreement Annual Report 2025

    9. Methods of communication/marketing & audience reach
Actual & Possible Number of People reached with ZEN Inc. Projects & Activities =
2,410,139 people*
         *Attendance at forums and events are actual numbers. Possible reach listed by the coverage of
         print and electronic media.
 EV & Electrify Everything          6,500 visitors
 Expo                               + 126 businesses in Noosa Junction x av. 2 people per business =
                                    252
                                    + 65 Exhibitors x av. 2 staff per stand = 130
                                    + 120 potential exhibitors = 120                      7,200
 Community Battery Group            70 households In Noosa Bushlands x av. 2 people per house = 140 x
                                    2 rounds of community engagement = 280                  280
 Solar for Strata Forum with        25 body corporate related entities                       25
 Tourism Noosa Studies
 Solar for Strata Stage 3           500 people across Aust.                                500
 Supporting Solar Champions Video
 Saul Griffith Electrify            250 people                                             250
 Everything Noosa Forum
 11 Electrify Everything            11 forums x av. 25 per forum = 275 people              275
 Forums in Noosa Shire
 @ Transport Advocacy               30 people x 2 = 60                                      60
 forums (Cooroy & Noosa)
 E Bike Library                     49 households x av. 2 persons /h/hold                    98
 Go Car Free Day                    513 people

 Business Energy Advisor Role       22 businesses x 2 av. people per business               44

 Noosa Council Staff                7 Crs. + 15 Council staff                               22
 ZEN Inc. newsletters               1,600 x 9 = 14,400 people                           14,400
 NBRF newsletters                   500 x 2 = 1,000 people                               1,000
 Tourism Noosa                      Social media & newsletters x 2 = 452,000           452,000

 ZEN Inc. website                   10,000                                              10,000
 ZEN Expo website                   6,900                                                6,900
 ZEN Inc. All Social Media          76,000                                              76,000
 (incl. Facebook)
 ZEN Instagram                      900                                                    900
 Print media Noosa Today            22,000 people x 23 issues = 506,000 people         506,000
 Your Local Lifestyle (YLL)         8,000 x 6 times per year = 48,000
 Radio Hot 91 @ Expo                500,000 people                                     500,000
 ABC Sunshine Coast                 275,000 x 3 = 825,000                              825,000
 SEA/MIX FM                         97,400                                              97,400
 Noosa Community Radio              500                                                    500
 Station
 Tress for Tourism                  30 people x 2 events                                     60

 NBRF Awards                        300 people                                              300
 Submission                         300 people                                              300

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