2018-02-06 Services & Organisation Committee Agenda

SERVICES & ORGANISATION COMMITTEE MEETING AGENDA                         6 FEBRUARY 2018


In 2017/18 shuttle 064 included a loop along Noosa Parade and Weyba Road before travelling
back to the Eastern beaches, the daily average number of passengers carried was 370. This may
be due to the change in route and timetable conflicts with paid Route 620 (Maroochydore –
Noosa Heads). To increase patronage on this route, it is proposed to remove the Noosa Parade
and Weyba Road loop from temporary shuttle route 064.

Passenger data for Council Cabs and the Boreen Point- Tewantin Flexilink was consistent with
the regular passenger use.

3.     Marketing

Marketing of the Free Holiday Buses included:
   Provision of signage at major bus stops;
   15 street banners;
   Variable message boards on four major connecting roads and at the entrance to Noosa
     Parade;
   Posters in all Council facilities;
   Posters at cafes, cinema, shopping centres, visitor info centres etc;
     Council communication tools including website, Facebook and messages on hold;
     Liaison with external stakeholders (Tourism Noosa, accommodation providers, shopping
       centres etc.) for inclusion on websites, emails, and newsletters;
     Media launch with support from local newspapers and television; and
     Livery on Shuttle 064 Peregian Beach – Noosa Heads via Noosaville.




     Image 1: Free Holiday Buses Launch at “the beach”


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