2019-09-10 Planning & Environment Committee Agenda

PLANNING & ENVIRONMENT COMMITTEE MEETING AGENDA                            10 SEPTEMBER 2019


   The proposed building is a relatively modest, almost inconspicuous element of the visual
     environment and, rather than amplifying the proposed signage, it will provide a muted and
     uncluttered backdrop for the sign.
   The proposed sign does not represent a significant exceedance in terms of dimensions or
     overall area compared to approved signs. Specifically, the proposed sign is just 1.6m
     wider, and 0.57m higher. Furthermore, the proposed sign represents a consolidation of
     signage on the proposed building – instead of the 2 approved signs. Such an approach
     reduces the potential for visual clutter within the site and reflects a less obtrusive signage
     outcome.
   The proposed sign will have a similar perceived size to the approved sign on the western
     façade, when viewed from the internal road adjacent the site. The perceived size of an
     object depends primarily on the visual angle subtended by the object on the viewer’s retina.
   Being located on the northern façade of the building, the proposed sign will have less of an
     impact on the streetscape of the internal road (than the 2 approved signs do). It will be
     more identifiable from Rene Street (where street trees obscure views towards the site), but
     would not be more impactful on the Rene Street streetscape. See photos below for
     comparison.




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