2019-09-10 Planning & Environment Committee Agenda

PLANNING & ENVIRONMENT COMMITTEE MEETING AGENDA   10 SEPTEMBER 2019




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PLANNING & ENVIRONMENT COMMITTEE MEETING AGENDA                                            10 SEPTEMBER 2019

                                                                                Visual Impact Assessment
                                                                                       PEA 1802 of 2019

            less effective at screening the existing built form. While the streetscape of this internal road is
           dominated by the built form and hardstand areas, views to the green backdrop of the bushland reserve
            are an attractive feature.
       14   It is relevant to note that both Rene Street and the road providing access to the site are internal to the
            wider industrial area. These roads are not major roads through residential areas, rural areas, or natural
            landscapes, where a traveller might not expect to see industrial development and accompanying
            signage. Rather, the only reason for someone to travel along those roads would be to attend one of the
            industrial tenancies, and their sensitivity to and their expectations of the visual environment would be
            formed accordingly.
       2.3   The Building
       15 ~—s The building upon which the proposed sign is to be located is a relatively uncomplicated building — it is a
            simple rectangular form with limited variation in wall planes, limited fenestration or other detailing, and
            treated with a limited (almost singular) block colour palette of muted tones. As a consequence, the
            building itself is particularly recessive in the visual setting. Such an outcome is in contrast to some of the
            other buildings in the locality (such as the Tradelink building opposite the subject site) where the
            building is treated to effectively present as an amplification of the corporate branding that is depicted in
           the signage.
       16 =©The approved drawings show landscaping along the western part of the subject site, including three
           medium to large trees (Harpulia pendula) between the road verge and the building/carparking area.
            These trees will further screen and soften the appearance of the building.
       17 ~—s As noted, the proposed sign is 5.6m wide and 1.57m high. It is located on the northern elevation of the
            Actrol building, which is approximately 43m wide and 9.2m high. As noted in the application material,
            the proposed sign represents just 2.5% of the entire northern facade of the building. While larger than
            4sqm, the proposed sign presents as a modest addition to the building facade, and the facade provides a
            large, uncluttered backdrop for the sign.

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