2017-04-11 Planning & Environment Committee Agenda

PLANNING & ENVIRONMENT COMMITTEE MEETING AGENDA   11 APRIL 2017




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PLANNING & ENVIRONMENT COMMITTEE MEETING AGENDA                                                       11 APRIL 2017

                                                                                          Foresight
                                                                                             partnersptytta

                 2.2      Noosa and Sunshine Coast Tourism Market Overview
                 As a major tourism region, Noosa is subject to a highly seasonal population and the
                 economic implications of this on the regional economy. The following section provides a
                 broad overview of tourism in the Sunshine Coast and Noosa with specific reference to visitor
                 numbers and their contribution to the regional economy.
                 Tourism is both a major economic driver and an influential factor on planning regulation and
                 development in the Sunshine Coast region. Bordered by Inskip Peninsula in the north and
                 the Glasshouse Mountains to the south, the Sunshine Coast was the ninth most popular
                 destination by visitor numbers in Australia. In 2015-16, the region hosted around 3.4 million
                 domestic and international visitors, who spent about $2.2 billion. A further 6.0 million
                 daytrips were recorded to the region as well (Table 2.1).

                 Table 2.1: Visitors to the Sunshine Coast tourism region, June 2016
                                                                       Average                  Average Spend
                                                           Visitor    Length of                      per Night
                                              Visitors     Nights          Stay    Expenditure             ($)
                  Visitor Type                    ‘000       ‘000       Nights)           $m
                   Domestic Overnight            3,105      11,425          3.7       $1,918.1           $168
                   International Overnight         266      2,820          10.6         $245.3            $87
                  Total                          3,371      14,245          4.2       $2,163.4           $152

                   Domestic Daytrippers          6,019           -            a         $498*     $89" (per trip)
                 * For 2015 calendar year, from Tourism Research Australia.
                 Source: Sunshine Coast Regional Snapshot, Year ending June 2016, Tourism and Events Queensland.
                 Although holidays were the major reason for visiting the Sunshine Coast (59% of domestic
                 visitors), a sizable 31% or 972,000 visitors were visiting friends and relatives as their main
                 reason for visit. Business visitors accounted for 7% of domestic visitors in 2015-16.
                 Average length of stay was just under four nights for domestic visitors and nearly 11 nights
                 for international visitors. Although domestic visitors spent more per night ($168), the longer
                 average length of stay for international visitors means that international visitors spent more
                 per trip ($922 versus $622).
                 International Visitor Survey and National Visitor Survey data generated by Tourism
                 Research Australia for the year to December 2015 indicate that about:
                     e   36.2% of all visitors used friends or relatives’ property for their stay;

                     e   28.3% stayed in a hotel, motel or similar commercial accommodation;

                     e   12.9% stayed in a rented property (e.g. self-contained unit or house); and

                     e   22.6% stayed in other accommodation (own property, backpacker/hostel, guest
                         house/B&B, caravan, camping etc.).

                                                              5
                 Noosa North Shore Needs Assessment
                 16017 Rev 0 Draft
                 11 November 2016

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