2017-04-11 Planning & Environment Committee Agenda

PLANNING & ENVIRONMENT COMMITTEE MEETING AGENDA   11 APRIL 2017




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PLANNING & ENVIRONMENT COMMITTEE MEETING AGENDA                                                     11 APRIL 2017

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                 2.4      Occupancy Profile
                 Occupancy rates of available rooms provide an indication of market supply and demand
                 over time and whether existing stocks of accommodation are sufficient in Noosa Shire to
                 meet current and future visitor demand. Table 2.4 below outlines the occupancy rates of
                 selected Statistical Area 2 (SA2) comprising the Noosa area of the Sunshine Coast tourism
                 region for which ABS Tourist Accommodation data is available.
                 These are indicative of only parts of the Noosa region, as Noosa North Shore falls within
                 the Noosa Hinterland SA2 for which data is not available. Total occupancy rates for the
                 Sunshine Coast and Queensland are included as benchmarks.

                 Table 2.4: Room Occupancy Rate, Selected Noosa Area SA2s and Sunshine Coast Tourism Region,
                 2014-2015 Financial Years (Eight Quarters)
                                                        Room Occupancy Rate (%)
                                     Sept    Dec      Mar    June   Sept    Dec      Mar    June
                                      2013    «2013'S 2014 Ss 2014S  2014S   «2014 «= 2015S 2015 | Av.
                  Selected SA2
                    Noosa Heads        59.4    67.5    61.4   51.4    65.5    71.1   64.4    53.5]   61.8
                   Noosaville          58.2    60.5    54.3   46.0    66.7    62.2    55.1   46.9 |  56.2
                   Peregian            39.0    47.1    39.3   34.3    49.9    57.9    47.1   43.7   44.8
                    Sunshine Beach     58.4    67.3    52.1   45.7    55.2    63.7    53.8   41.1 |  54.7
                  Tourism Region
                    Sunshine Coast     56.0    59.1    53.7   46.3    58.9    62.4    56.9   50.8 |  55.5
                    Queensland         67.1    63.4    58.6   58.4    67.3    63.8    58.6   58.1 |  61.9
                 Source: ABS, Cat 8635.0 Tourist Accommodation.
                 With the exception of the Peregian SA2 area, quarterly occupancy rates in Noosa’s tourism
                 areas mirror those of the broader Sunshine Coast region, with the Noosa Heads area
                 achieving consistently higher occupancy rates that other Noosa areas.
                 Given the unique nature of Noosa North Shore and its mix of cabin, caravan and camping
                 at one end of its accommodation spectrum and the upscale Beach Road Holiday Homes at
                 the other, direct comparison with other Noosa and Sunshine Coast accommodation markets
                 and occupancy levels is problematic.

                 2.4.1    Beach Road Holiday Homes Indicative Occupancy Levels
                 Discussions with the client indicate rental properties in Beach Road Holiday Homes are
                 achieving an occupancy rate of below 20% per annum. Although the financial records of
                 these properties are not publicly available, figures for two houses were provided by the
                 property owners as examples of the annual occupancy rate achieved by the 22 dwellings
                 within the central rental pool.
                 Based on these figures, the average occupancy rate for rental houses was 22.8% per
                 annum, with an average length of stay for visitors of between 2.4 and 3.4 nights per group.
                 The occupancy rate generally reflected the traditional holiday trends in visitor volumes, with
                 a peak of 52.5% in the month of January and a low of 5.4% in July.

                                                            11
                 Noosa North Shore Needs Assessment
                 16017 Rev 0 Draft
                 11 November 2016

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