08/1689 - Response to Information Request [As Published] · 142008.1689

As evident from the above table, we are proposing signage heights generally commensurate with
approved (or building heights capable of being approved) on the respective sites. Thus, there would be a
reduction in the height of signs on Lots 2 and 3 from 10 metres to 9 metres. Note that on Lot 2 the
approved height limit is 8.7m, with which 9m signage would be consistent, as would be the case for Lot
3, which has approved building height of 8m with 5 degree roof pitch. We propose that the signage on
Lot 1 remain at 10 metres as this is the allowable height of buildings under the approval. Likewise
regarding Lot 4, the allowable height would be 8 metres, thus a 6 metre high sign is appropriate.

Council’s verbal stipulation of an 8m height limit for this application is particularly questionable in light of
the fact that the Stockwell signs in the same development were approved at a height of 10 metres.

It should be noted that there is no ‘width’ value specified for freestanding signs in the Advertising
Devices Code. On this basis, Council should not attempt to stipulate a width value to be complied with.
The proposed width dimension of 2,750mm is proportionate to the proposed height, and results in an
attractive signage structure that is neither bulky nor visually obtrusive.

Specific Outcome O6 of the Code states: “Advertising devices respect the scale and nature of
surrounding development and contribute positively to the visual amenity, streetscape, landscape setting
and natural and built environment of where the advertising device is placed.”

We contend that the signage, in the form outlined above satisfies this Specific Outcome, on the following
grounds:

° The Shire Business Centre is a commercial centre by nature, and thus
requires that commercial signage be installed of a nature and scale that
provides the necessary advertising and exposure for the tenancies
established in the centre. As mentioned, there are other signs in the
development that have previously been approved at 10m in height. These
signs are indicative of the advertising devices suitable for this unique zone
within the former Noosa Shire. The proposed signs that are subject of this
application will maintain consistency with other signage in the
development, as well as approved building heights for the respective Lots.

° The proposed signs will contribute positively to the visual amenity, etc of
the area, and will not detract from the quality of the visual environment in
any way. It is important to note that the differences in impact on amenity
between the proposed sign on Lot 1 (10m x 2.75m) and Council’s verbally
stipulated dimensions (8m x 2m) would be negligible.

We consider that Council, in its assessment of this application, must recognise the uniqueness of the
Shire Business Centre zone, and the resulting scale of signage required to promote the commercial intent

of this zone. To this end, we propose to establish signage at_a reduced height (but_not width) in

accordance with the above table.

We believe that our approach of having signage commensurate with approved building height is a logical
and rational planning outcome, and we encourage Council to recognise our willingness to compromise on
this issue in its assessment of the application. The applicant would be satisfied by having assigned a
condition of approval that limits the signage on Lots 2 and 3 to a height of 9 metres.

Submission of this Information Response signifies the end of the Information and Referral Stage of IDAS,
and the application is now in the Decision Stage.

We request Council to keep our office updated on the progress of this application, especially with respect
to your consideration of the content of this letter.