2021-01-18 GC - Item 1 - Attachment 1 - Noosa Biosphere Reserve Foundation 2019 20 Annual Report

                                                    NOOSA BIOSPHERE RESERVE FOUNDATION – 2019/20




MEDIA AND COMMUNICATIONS


The Noosa Biosphere Reserve Foundation                     the threatened Glossy Black-Cockatoo population
continues to strengthen its engagement with the            – an iconic species to Noosa. The sold-out event
Noosa community with an increased commitment               was held at Peppers Noosa Resort and was widely
to communication and community engagement.                 promoted in local media, social media and email
                                                           database and through event partners, In Noosa
MEDIA COMMUNICATIONS                                       Magazine, Plastic Free Noosa and Tourism Noosa.
The AGM in October 2019 saw the end of term for
several board of directors, including its Chair and        COMMUNITY PARTNERSHIPS
Deputy Chair. Public advertisements for new                The Fundraising Gala kicked off the NBRF’s
directors were promoted through the                        campaign to raise seed-funding towards
Foundation’s membership, digital channels as well          outcomes of the Glossy Black-Cockatoo. The
as regional newspapers and the Australian                  campaign has stimulated further community
Institute of Company Directors website resulting           partnerships, including Plastic Free Noosa which
in the appointment of three new directors. NBRF            launched its first artist series on its new reusable
publicly advertised for a contracted Media &               aluminium water bottles. PFN will host a
Communications Coordinator, enhanced                       dedicated landing page about the Glossy Black-
Executive Coordinator role.                                Cockatoo on its website with a link back to donate
                                                           to the campaign.
Media communications this financial year has
coincided with announcements of Board changes              NBRF is working to enhance its relationship and
and the appointment of a new Executive                     collaboration with local organisations and
Coordinator, as well as new project initiatives and        agencies. This year saw the Noosa Biosphere
milestones.                                                brand and message featured in Tourism Noosa’s
                                                           highly successful destination marketing campaign,
Key media activity has featured:                           Enter the Biosphere. NBRF collaborated with
    • Koala Stakeholder Symposium                          Tourism Noosa in knowledge sharing and key
    • New Board of Director Appointments                   messages to provide visitors with education about
    • Noosa River Biodiversity Report                      the Noosa Biosphere. This can be seen in a new
    • Oyster Restoration next phase TNC/NC                 section of the Visit Noosa website dedicated to
    • Launch of the Noosa Environmental                    the Noosa Biosphere Reserve. Together, the two
       Education Hub                                       organisations partnered on developing a video
    • Launch of the Noosa Trail Network                    series of four short stories highlighting the
       Masterplan                                          UNESCO Man and the Biosphere Program in
    • Promotion of the Foundation’s inaugural              action in Noosa. These videos will be launched at
       fundraising gala.                                   the end of 2020 to the Noosa Community, tourism
                                                           industry and visitors.
GALA PROMOTION
NBRF is committed to establishing a successful             SOCIAL MEDIA
fundraising model. The Foundation held its first           NBRF is strengthening its social media presence
annual fundraising gala on 3 November in                   on Facebook and Linked In as a key channel to
celebration of the International Day of Biosphere          engage the Noosa community in Noosa’s Man and
Reserves and raise brand awareness for the                 the Biosphere Program. From Q1-Q4 FY20, the
Foundation, the Noosa Biosphere and specifically           Facebook page has increased its reach by 2979%
                                                           and engagement is up by 1522%.




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