2019-06-11 Services & Organisation Committee Agenda

SERVICES & ORGANISATION COMMITTEE MEETING AGENDA                                         11 JUNE 2019


Initiative         Initiative Summary              Key Indicators and Targets            Data / Information                           Assessment

Noosa Heads        Use of Lions Park grassed       Revenue targets:                      Actual revenue:
                                                                                                                                      Failed to meet target
Lions Park – Car   area as peak demand paid
                                                   Christmas               $84,240       Christmas - 5% below target       $80,112    revenue.
Park               car parking to offset cost of
                   Go Noosa trials                                                       Operational 26/28 days                       Dominant reason - need
                                                   Easter                  $40,145       Easter– 80% below target           $8,208    to close carpark due to
                                                                                                                                      wet weather.
                                                   Total                  $124,396       Total – 29% below target          $88,320
                                                                                         Operational 6/16 days
Marketing          The Go Noosa brand and          Awareness among local residents       Survey respondents found out about Go        Likely to have contributed
                   trials were marketed through:   and visitors of free buses and Park   Noosa through:                               to key indicators. Note
                      Print                      n Ride.                                                                            challenge to measure
                                                                                         1.   Newspaper            (25%)
                      Online                                                           2.   Poster               (19%)
                                                                                                                                      awareness between
                      Social media                                                     3.   Facebook             (22%)
                                                                                                                                      resident and visitor.
                      Signage                                                                                                       Figures reflect survey
                                                                                         4.   Free bus last year   (35%)
                      Radio.                                                                                                        results.
                                                                                         5.   Banners              (35%)
                                                                                         6.   Sign                 (34%)
                                                                                         7.   Roadside boards      (25%)
                                                                                         8.   Radio                (5%)
                                                                                         Over Christmas the number of people
                                                                                         reached via Go Noosa posts on Noosa
                                                                                         Council’s Facebook page ranged from 1,520
                                                                                         – 6,993 and over Easter 948 – 6,537 people
                                                                                         (an average reach for a Noosa Council post
                                                                                         is 2,000).




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