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2018-12-11 S&O Agenda - Attachment 1 to Item 20 - Tourism Noosa Annual Report 2017-2018

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                          Services & Organisation
                                       Committee
                                11 December 2018
                          Attachment 1 to Item 20
TOURISM NOOSA
ANNUAL REPORT 2017-2018
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Section 2

    CONTENTS
    3    Message from the Chairman and CEO

    4    Key market measures

    6    2017-2018 Highlights

    12   Financial report for the year ended 30 June 2018

            Directors’ Report

            Auditor’s Independence Declaration

            Statement of Comprehensive Income

            Statement of Financial Position

            Statement of Changes in Equity

            Statement of Cash Flows

            Notes to the Financial Statements

            Directors’ Declaration

            Independent Auditor’s Report




2                                                           visitnoosa.com.au

Section 3

MESSAGE FROM THE CHAIRMAN AND THE CEO
Embracing innovation in an endeavour to balance          Thank you also to our Federal and State members,
growth with a more sustainable and responsible           Llew O’Brien and Sandy Bolton for giving us an
tourism sector was at the heart of Tourism               opportunity to connect with policy-makers and give
Noosa’s focus in 2017-18, so it was timely that          our industry a voice at these government levels.
this year’s World Tourism Day, observed by the           Alliances with our regional neighbours including
United Nations World Tourism Organisation,               Visit Sunshine Coast, Destination Gympie Region,
celebrated the theme of “tourism and the digital         Fraser Coast Tourism & Events and Sunshine Coast
transformation”.                                         Airport saw great success in destination marketing
Innovation and sustainability were at the core of        campaigns through the Sunshine Coast Aviation
our activities and goals through the year, and we        Partnership, experience development with the
see them as an obligation for us and the industry        addition of the Mary Valley Drive, showcasing the
to safeguard the long-term future of tourism, our        region to key international trade, and support for
businesses and our community. This commitment            new nature-based product through the Cooloola
was evident from our marketing messages and the          Great Walk famil.
use of new technology to reach evolving visitor          We also furthered our relationships with industry
segments, to innovative approaches to commercial,        bodies including Tourism and Events Queensland,
government and industry partnerships; the delivery       Tourism Australia and the Queensland Tourism
of the Noosa Food & Wine Festival; our support for       Industry Council, and saw advances in corporate
the development of unique product; engagement            partnerships with Qantas, Audi, RACQ and others
with community groups and environmental                  that benefited members.
organisations; the evolution of our Noosa Eco Check
program; new ideas in the area of corporate social       Thank you to our almost 100 volunteers at the Visitor
responsibility; and our award-winning Refresh Noosa      Information Centres and to our record 652 members
program.                                                 for your commitment to this wonderful industry that
                                                         is a major economic contributor and job provider in
Refresh Noosa, a major initiative introduced in          our region, with about $900 million in direct visitor
our Tourism Strategy 2017-2022 and aimed at              spend each year, as well as millions more in indirect
encouraging reinvestment in local tourism products       spend through the flow-on across businesses that
and the use of environmentally sustainable               service the tourism industry.
practices, was launched in October last year and a
conference and expo earlier this year brought some       We believe we have one of the most engaged,
of Australia’s best in their field to Noosa. We were     vibrant tourism industries in Australia and we urge
extremely proud that this program recently won the       you to continue to find ways to become involved
2018 Queensland Tourism Industry Council Prize           in our activities – from cooperative marketing
for Innovation in Tourism – huge recognition for our     campaigns and familiarisations to networking
local tourism industry and suppliers. We would like      opportunities with your fellow members, industry
to thank everyone who has come on-board with this        surveys, newsletters, events, member training
industry-leading project.                                workshops, industry updates and invitations to take
                                                         part in special projects and initiatives.
In the first full year of our new Tourism Strategy, we
are pleased to report that a significant number of       These activities that form the backbone of our
other goals have either been achieved or are well        strategies aim to not only increase visitor spend
on their way, including support for new events and       in our region and provide world-class experiences
experiences that disperse visitors throughout our        to visitors, but also ensure our industry is a valued
region, and increasingly through our magnificent and     and trusted partner in the Noosa community that is
undiscovered rural areas.                                committed to improved environmental outcomes.

We would like to acknowledge the productive              Thank you to the Tourism Noosa Board whose
relationship with Noosa Council and thank Mayor          collective vision and passion for this community
Tony Wellington, CEO Brett de Chastel, Council’s         provides a sound basis for the team’s activities
observer to our Board Cr Frank Wilkie, other             throughout the year, ensuring tourism delivers
Councillors and the many staff with whom we              sustainable benefits and a balanced consideration
regularly liaise on a range of projects. We greatly      for all who live in and visit Noosa.
appreciate the many opportunities to be consulted
                                                         Louise Terry                Steve McPharlin
as a trusted advisor on various Council plans
                                                         Acting CEO                  Chair
and strategies, in particular the Draft Noosa Trail
                                                         Tourism Noosa               Tourism Noosa
Masterplan, that will ensure our industry’s voice
is heard as we advocate for a balance between
community, conservation and industry.




visitnoosa.com.au                                                                                                3

Section 4

KEY MARKET MEASURES - year ending March 2018
                                                   VISITORS                   NIGHTS                SPEND
 TOTAL                                              1.069m                     4.7m                $829.4m
 OVERNIGHT                                           +2.6%                    +0.05%                 +6%
            Domestic Overnight                     899,000                     3.74m                $740m
                   (includes interstate)           (335,000)                   (2.09m)             ($406.3m)

       International Overnight                     170,000                    968,000              $89.4m

 DAY TRIP                                          923,000                                         $70.4m
                                                   1.992m                      4.7m               $899.8m
 TOTAL
                                                     -6.8%                    +0.05%                +2.2%
The Noosa region welcomed 2 million                          This has also been a trend in recent years. The
overnight and day-trip visitors who spent                    overnight visitor market has been steadily rising,
almost $900 million in the year to March 2018.               with significant increases over the past three years.
OVERNIGHT VISITOR BREAKDOWN
                                                             Spend and nights again out-stripped numbers:
Year ending March 2018                                       TRENDS IN TOTAL OVERNIGHT VISITATION
                                                             AND SPEND IN NOOSA (excludes day trip)
                                                             Year ending March 2015-2018
                                           (Qld)
            16%                                                2015
                                                               2016
                     31%
                                                               2017
                                                               2018




             53%




Overnight visitors
                                                             Noosa’s domestic overnight visitors:
Overnight (domestic + international) visitor
numbers, nights and spend increased on the                   In the year to March 2018 there were increases in
previous year.                                               domestic overnight visitor numbers, nights and
                                                             spend in the Noosa region – all were records for a
Our “value over volume” approach to marketing,               year ending March.
targeting high-value visitors who have a range of             • Visitors +2.4% to 899,000
experiences throughout the region, rather than                • Nights +0.6% to 3.7m
just trying to lift numbers, has achieved a greater           • Spend +8% to $740m
increase in spend than the increase in visitor               Noosa recorded a higher spend growth rate than
numbers:                                                     Queensland and Australia.

OVERNIGHT VISITATION AND SPEND IN NOOSA                      ANNUAL CHANGE IN DOMESTIC OVERNIGHT
Change from year ending March 2017 to 2018                   VISITOR SPEND Year ending March 2018
                                            +0.05%
     2017
                                         4,707     4,709              +8.1%
     2018


                                                                                         +5.8%
                                                                                                       +5.5%


      +2.6%
                             +6%
    1041    1069
                       782         829

 VISITORS (‘000)       SPEND ($M)          NIGHTS (‘000)              NOOSA        QUEENSLAND         AUSTRALIA




4                                                                                                visitnoosa.com.au

Section 5

Noosa’s international overnight                                                                INTERNATIONAL VISITORS, NIGHTS & SPEND IN NOOSA
                                                                                               Year ending March 2015-2018
visitors:                                                                                                                                        2015
                                                                                                                                                 2016
A record 170,000 international visitors came to
                                                                                                                                                 2017
Noosa during the year (+3.7% from the previous                                                                                                   2018
year).
 • Largest increase was from USA (+10% to
   10,000 visitors)
 • Record spend from USA - more than doubled
   to $6.8m
 • Near record spend from NZ (+0.7% to $23.2m)



VALUE OVER VOLUME
Tourism Noosa monitors the volume and value of key domestic and international visitors to the region to
ensure suitable strategies are in place to grow opportunities for Noosa’s economy. Our efforts are focused on
achieving “value over volume” by converting more day trip visitation to overnight stays and reaching high-yield
interstate and international markets, in line with priorities outlined in the Tourism Strategy Noosa 2017-2022.

NOOSA DOMESTIC NUMBERS V SPEND:
Year ending March 2018




                                                                                                          564
                                                             335




                                                         $406.3m                                       $333.8m


                                                       INTERSTATE                                   INTRASTATE
                                                     Spend per visitor:                           Spend per visitor:
                                                         $1212.80                                     $591.85




KEY MEASURES: PERCENTAGE INCREASES 2017-2018




Sources: Tourism Research Australia, National and International Visitor Surveys, year ending March 2018; Iconosquare.




visitnoosa.com.au                                                                                                                                  5

Section 6

2017-2018 HIGHLIGHTS
                                                        education; hosting a national Women in Hospitality
                                                        event at Wasabi; and working with food rescue
                                                        charity Oz Harvest.
                                                        About 180kg of produce was donated to OzHarvest
                                                        Sunshine Coast, and 100% of funds from the
                                                        auction of two tickets to the Wasabi Generation X
                                                        Dinner was donated to the charity.

                                                        Refresh Noosa
                                                        Launched Refresh Noosa to encourage members
                                                        to reinvest in their businesses and reinvigorate
                                                        the quality of their product to improve
                                                        competitiveness. 38 local suppliers offered
                                                        discounts on products and services to members
                                                        to aid in the refresh process. A dedicated Refresh
                                                        section on the visitnoosa.com.au website offers
Noosa Food & Wine Festival                              deals, information and resources for members.
We delivered a successful Noosa Food & Wine
Festival, attracting some of Australia’s best chefs
to take part in more than 70 events across the
region. The Festival showcased local produce and
restaurants, and put the spotlight on Australia’s
leading young talent. 98% of events sold out and
feedback was very positive, including Masterchef’s
Matt Preston saying: “It’s one of the great food and
wine festivals in the world.”

The Festival generated direct and incremental
expenditure in the Noosa community of almost            We planned the inaugural Refresh Noosa
$7.8 million, and publicity valued at more than         Conference and Expo with national and state
$6 million, with editorial coverage in major national   tourism industry presenters, a trade and product
magazines and newspapers, online and on TV.             exhibition and exclusive deals for members.

Environment and community at NF&W                       Refresh Noosa won the 2018 Queensland Tourism
The Noosa Food & Wine Festival introduced               Industry Council Prize for Innovation in Tourism.
environmental, industry and community initiatives
including a focus on recycling with a Waste             Relaxation Capital of Australia
Warriors campaign significantly increasing the          Our major marketing campaign, Noosa, the
amount of recyclable and compostable rubbish            Relaxation Capital of Australia, rolled out nationally
(5.3 tonnes of clean, organic waste was converted       through digital and
                              to 480kg of               print advertising,
                              compost); working         social media
                              with Plastic Free         campaigns, outdoor
                              Noosa to reduce the       activation including
                              amount of plastic at      the Melbourne tram
                              the Festival; using       and billboards,
                              recycled, plastic-free    television and cinema
                              ‘glassware’; including    advertising, editorials
                              the national Appetite     and newsletters,
                              for Excellence            conveying the diversity
                              event for industry        of Noosa’s experiences
                              development and           for visitors.




6                                                                                        visitnoosa.com.au

Section 7

Community engagement                                  Sustainable tourism
We worked with, supported and promoted a wide         The Sustainable Tourism Stakeholder Reference
range of community, environmental and charitable      Group was established by Noosa Council and
organisations, including Coolum Coast Care’s sea      Tourism Noosa in response to the growing
turtle rescue and dune regeneration, Drought          impacts of tourism on our community. It brings
Angels, Noosa Bush and Beach Creek Care, Noosa        together Noosa’s key groups to build community
& District Landcare, Sunshine Butterflies, Red        consultation, with the aim of achieving a
Shield Appeal, Earth Hour, Qld Koala Crusaders        productive, cohesive and sustainable plan for
and Cancer Council. Honorary Tourism Noosa            Noosa’s tourism future.
membership, including marketing, industry and
                                                      The group explores issues and opportunities
networking benefits was provided to almost 20
                                                      regarding tourism in Noosa, its benefits and
community groups across the region.
                                                      impacts (positive and negative), including
                                                      traffic, events, the allocation of local resources,
Social media
                                                      environmental impact and the economic benefit
Popular social
                                                      of tourism.
media platforms
on both Visit                                         It will advise and inform Council and Tourism
Noosa and                                             Noosa about current and future decision-making,
Backpack Noosa                                        policy development and actions with regard to
continue to                                           sustainable tourism.
grow, particularly
Facebook and
                                                      Environmental partners
Instagram, with                                       We partnered with local environmental groups on
new tools such                                        a range of projects including Plastic Free Noosa
as Instastories                                       to help reduce single-use plastics in the industry
(highlight video                                      and at events; Zero Emissions Noosa to encourage
features) and                                         our members to move to greener energy options;
IGTV (Instagram TV) being utilised to increase        Noosa & District Landcare; promoted Boomerang
engagement with audiences. The introduction of        Alliance activities and supported their projects
Instastories on Visit Noosa saw video engagement      including Cash for Containers.
reach almost 16,500 in seven months.                  We are developing a plastic-free Noosa water
Hosting of social media influencers including         bottle campaign to encourage visitors to use
lifestyle blogger Chloe Barry-Hang (148,000           refillable bottles, and are working with Unity
followers) contributed to stronger engagement         Water and Noosa Council to purchase, paint and
with niche markets, and On Location events            install a new water fountain at the Noosa Visitor
including one held in conjunction with the Floating   Information Centre.
Land Festival, also engaged local influencers.

Visit Noosa’s Instagram following increased 11%
over the year to reach more than 75,000 followers.
Our content reached 4.6 million people. Almost
one-third of our audience is in Melbourne and
Sydney. Backpack Noosa’s Instagram following
increased almost 16%, with the audience primarily
from Australia.

Visit Noosa’s Facebook following increased 8%
to more than 45,000 people, again with almost
one-third in Melbourne and Sydney. Backpack
Noosa’s following, which is mostly from Australia,
increased 29%.

Tourism Noosa’s posts are regularly shared by other
pages including Tourism and Events Queensland
and Tourism Australia.




visitnoosa.com.au                                                                                           7

Section 8

                                                        Noosa Stats
                                                        This new Tourism Noosa research project collects
                                                        occupancy data from local operators with the Hirum
                                                        property management system to more accurately
                                                        measure accommodation occupancy and room
                                                        rates, helping accommodation partners benchmark
                                                        and plan with real-time information. Tourism Noosa
                                                        uses the information to help inform marketing
                                                        campaigns.




Global Noosa
We delivered on our Noosa Global Market Strategy,
attending international trade events where we
trained product managers and wholesalers, and
hosted international trade representatives from
the UK, Germany, Netherlands, North America and
more, showcasing a variety of product. The new
Noosa Global Travel Planner presents a record 40+
experiences to the international travel trade.

We participated in the Australian Tourism
Exchange, introducing three products that are new
to the international market after being mentored        Cooloola Great Walk
through our Global Ready Industry Program, joined       Tourism Noosa partnered with Tropical Treks Guided
trade missions around the world with Tourism            Bushwalks & Birdwatching, Destination Gympie
Australia and Tourism and Events Queensland,            Region and Kathmandu for an exclusive trial of the
and undertook international marketing campaigns         5-day guided Cooloola Great Walk, from Noosa
including one in the UK with Flight Centre.             North Shore to Rainbow Beach. We invited social
                                                        media influencers and photographers to join the
As a result, Noosa is appearing in more wholesale
                                                        walk, capturing images and videos that were shared
international itineraries, campaigns, editorial pages
                                                        around the world. This is in line with our Tourism
and across social media, including a 7-page feature
                                                        Strategy commitment to support new nature-based
in the high-end UK trade magazine, Aspire.
                                                        product to showcase a wider part of the region.

                                                        Tourism and Events Queensland invited a Cooloola
                                                        Great Walk influencer to do an @queensland
                                                        Instagram takeover, resulting in a curated series of
                                                        photos and short clips being shared for a total of
                                                        56,805 likes and 29,775 video views.

                                                        Visitor Information Centre
                                                        New and existing operators have been showcased
Aviation partnership                                    to our Visitor Information Centre holiday consultants
Sunshine Coast Airport, Visit Sunshine Coast and        and volunteers through regular famils, site
Tourism Noosa signed a historic 3-year Aviation         inspections and Buzz Nights. This enables staff and
Partnership agreement to develop and implement a        volunteers to impart fresh and relevant information
new marketing plan to drive future tourism growth       to the 250,000+ visitors each year. A self-serve
into the region from the interstate markets of          booking system, BeKiosk, was installed in the
Sydney, Melbourne and Adelaide, along with New          Hastings Street centre to help visitors easily book
Zealand. The partnership aims to take advantage         Noosa accommodation and experiences, and we
of future opportunities through the redevelopment       have worked with BookEasy on upgrading the online
of Sunshine Coast Airport. Digital marketing            booking system to further streamline the process
campaigns were undertaken with Virgin and Air NZ.       including live availability for tour bookings which has
                                                        seen an increase in these bookings online.




8                                                                                        visitnoosa.com.au

Section 9

Noosa Trail Masterplan                                Marketing opportunities
Tourism Noosa worked with Noosa & District            Members took part in a record number of co-
Landcare, Noosa Council, Noosa Biosphere Reserve      operative marketing opportunities through our
Foundation and stakeholders to develop a draft        Marketing Activity Plan which offered affordable
masterplan to enhance the Noosa Trail Network         and subsidised digital,                                       IT'S THE CAPITAL OF



experience for locals and visitors, and to restore,   print, social media and
                                                                                                           WANDERING BETWEEN
                                                                                                           BEACHES, BARISTAS,
                                                                                                            BIOSPHERES, BARS
                                                                                                             AND BOUTIQUES.

protect and enhance the trails, unlocking benefits    other opportunities
for hinterland communities.                           in national magazines
                                                      and newspapers, online
Noosa Country Drive                                   platforms and food, travel,
The Noosa Country Drive touring project was           wellness, adventure and           STITCH PIECE LOOP
                                                                                        FASHION - LIVING - GIFTS - KIDS - CRAFT
                                                                                        Shop a beautifully curated range
                                                                                                                                          THIS BIRD FLORIST
                                                                                                                                          & CREATIVE STUDIO
                                                                                                                                          BOLD ARTWORK, COMMISSIONS




extended to include a Mary Valley Drive in
                                                                                        of products from independent                      WELCOMED




                                                      other publications. About
                                                                                        makers and emerging brands that                   Located in the Noosa hinterland
                                                                                        showcase an inspiring, creative and               town of Pomona, This Bird is a
                                                                                        contemporary style.                               working art studio and retail space
                                                                                        Instore at 6 Sunshine Beach Road,                 full of bold, colourful artworks
                                                                                        Noosa Junction or online.                         created by Tia Carrigan.
                                                                                        W stitchpieceloop.com.au                          P 07 5485 0924
                                                                                          @stitchpieceloop                                W thisbird.com.au




conjunction with Destination Gympie Region.           70 operators took part in
                                                                                        Runaway Noosa MarathoN
                                                                                        26 MAY 2018
                                                                                        Chase the sun and run down your
                                                                                        dreams with the flat, fast, friendly on-
                                                                                        road course through Noosa Heads.
                                                                                        5 distances from a fun run to a full
                                                                                                                                          FOLLOW, TAG, SHARE
                                                                                                                                          #VISITNOOSA
                                                                                                                                          For your daily dose of Noosa
                                                                                                                                          inspiration as well as tips on what to
                                                                                                                                          see, eat and do in Noosa, follow us
                                                                                                                                          on social media – discover some of
                                                                                                                                          Noosa’s hidden gems! Don’t forget to




Extra operator listings were added to the website
                                                                                        marathon.
                                                                                                                                          share your holiday snaps with us.




                                                      almost 300 opportunities.
                                                                                        Combine a premium running
                                                                                        experience and weekend getaway.                      @VisitNoosa
                                                                                        Enter now.                                           @VisitNoosa
                                                                                        W runawaynoosamarathon.com.au                        @Noosa




and a new map was produced. We enhanced                                                                              visitnoosa.com.au




engagement with Noosa hinterland communities by       Member training
hosting meetings in Kin Kin, Pomona, Eumundi and      Record numbers of members attended free or
Cooroy, highlighting opportunities for businesses,    low-cost training workshops throughout the year.
and provided subsidised membership for country        Workshops in areas including digital marketing,
operators.                                            social media advertising, online travel agent
                                                      systems and MailChimp attracted 329 members – a
Clicks to the Noosa Country Drive website almost
                                                      229% increase on the previous year.
doubled on the previous year, increasing from
14,265 in 2016/17 to 28,458 in 2017/18.               In addition, 119 members, tourism students and
                                                      community completed our online customer service
Noosa Country Drive maps are becoming more
                                                      program, Welcome to Noosa, with the number
popular with 31,000 maps distributed in 2017/18, up
                                                      of completions increasing 5% on the previous
from 27,000 the previous year – 50,000 have been
                                                      year to 2200. Our Noosa Eco Check program
ordered for 2018/19.
                                                      was completed by a further 67 people, including
                                                      students, for a total of 462 completions, a 15%
                                                      increase on the previous year.

                                                      Membership and online toolkit
                                                      Membership continues to grow, reaching a record
                                                      652, and engagement at member events including
                                                      networking nights and new member morning teas
                                                      has increased.
                                                      The new members’ online toolkit provided
                                                      new resources and benefits for members,
                                                      including a Membership Card providing access
                                                      to exclusive Refresh Noosa deals, images and
                                                      videos, streamlined access to information about
                                                      member events and workshops, online booking for
                                                      marketing opportunities, industry news and more.




visitnoosa.com.au                                                                                                                                                                  9

Section 10

Community projects
Tourism Noosa fostered its role as a community
leader, making submissions to Noosa Council
on community consultation projects including
the Noosaville Foreshore Land Use Master Plan
and Transport Strategy. We worked closely
with Queensland Parks and Wildlife Service on
National Park-related experience development and
preservation of parks.

                                                                                                                                                                                                                                                           travel
                                                                                                                                                                                                                                                             NOOSA


                                                                                                                                                                                                            Even if a hedonistic holiday is your
                                                                                                                                                                                                              primary objective for coming to



                                                                                                                                                                                                                                                                               Events calendar
                                                                                                                                                                                                             Noosa, visitors can’t help but be
                                                                                                                                                                                                           seduced by the area’s natural beauty
                                                                                                                                                                                                            and move with its natural rhythms.

                                                                                    Clockwise from main: White sands
                                                                                        beckon at Noosa’s Main Beach;
                                                                                  Betty’s Burgers is the place to lunch;




                                                                                                                                                                                                                                                                               We supported 17 established and emerging events
                                                                                     the way to bliss at Ikatan Day Spa;
                                                                                   scouting the surf along Main Beach.




                                                                                                                                                                                                                                                                               through the year with financial and marketing
                                                                                                                                                                                                                                                                               support, including the new Runaway Noosa
                                                                                                                                                                                                                                                                               Marathon and the Noosa Classic which focused on
                                                                                                                           T                                                                                                                                                   cycling in the Noosa hinterland. Our events strategy
                                                                                                                                     he lunchtime lineup for          A healthy indulgence                             dough is fermented for 72 hours. Sure,
                                                                                                                                     Betty’s Burgers snakes           This journey begins in the Sofitel               there’s wine here, too, but it’s “minimal
                                                                                                                                     along Hastings Street like its   Noosa Pacific Resort’s AQUA Day Spa,             intervention” alcohol, so it’s either organic
                                                                                                                                     infamous traffic on a sultry     which is like a cool Moroccan cavern,            or biodynamic. Opened 18 months ago,
                                                                                                                           summer Sunday when the perfect swell       all whitewashed and plump pillows of             this pizza joint celebrates local produce
                                                                                                                           is pumping off Noosa Heads. And who        blue. First, you enter a series of aqua          such as tiger prawns and Noosa’s famous



                                                                                                                                                                                                                                                                               ensures dispersal of events in low season and
                                                                                                                           can blame them? Betty’s serves up a        therapy pools heated to a simmering              red tomatoes among its toppings.
                                                                                                                           mean ’Shroom Burger of crisp fried         36°C, followed by a milk footbath and a             Cast off these carbs at Noosa’s
                                                                                                                           mushrooms, melted Gouda and Gruyère        body scrub with what feels like Noosa’s          newest wellness studio, Noosa Flow,
                                                                                                                           cheese, lettuce, tomato and special        finest sand blended with oil and citrus to       with views of the Noosa River. Owner
                                                                                                                           sauce. And don’t even get me started       remove any dead skin cells. Showered,            Claire Shandley, who has worked in New



                          Hedonism, health
                                                                                                                           on the rich and creamy custard             you are then wrapped up snugly before            York, says it’s Noosa’s only “reformer



                                                                                                                                                                                                                                                                               throughout the region.
                                                                                                                           ice-cream on offer.                        being massaged.                                  studio” with seven machines designed
                                                                                                                              They’re like that in Noosa. Snatch          Ninety glorious minutes later, your          specifically for Pilates. This stylish studio
                                                                                                                           some surf, eat a steak at the Surf Club.   Thalgo Indoceane Spa Ritual, which               also has just seven yoga mats to ensure
                                                                                                                           Go to a gym class, gobble a gelato.        blends Mediterranean, Egyptian, Indian           classes are small and personal.



                            and harmony
                                                                                                                           Grab a pizza, pop out to Pilates. From     and Chinese influences, is complete.                According to Shandley, even if a
                                                                                                                           stand-up paddling on the Noosa River       After, float to one of 176 studios, villas and   hedonistic holiday is your primary
                                                                                                                           to surfing at Main Beach, this is a        suites of this heavenly hotel, Noosa’s only      objective for coming to Noosa, visitors
                                                                                                                           destination that understands the true      full-service five-star offering where you        can’t help but be seduced by the area’s
                                                                                                                           meaning of balance. You can indulge in     can also enjoy the swim-up pool bar.             natural beauty and move with its natural
                               One minute it’s indulging in the country’s finest                                           the Noosa Food & Wine Festival over            While there is seemingly a pizza             rhythms. “There are so many wellness




                                                                                                                                                                                                                                                                               Corporate partnerships
                                                                                                                           one week in May and, the following         parlour perched every few metres                 entrepreneurs in Noosa,” she says. “We
                           ingredients prepared by the nation’s best chefs, the next                                       week, compete in the Noosa Ultimate        along Hastings Street, Noosa’s bustling          are becoming switched on that we need
                               it’s competing in the Noosa Triathlon. Just how                                             Sports Festival. It’s this curious blend   thoroughfare, for something deliciously          to be healthy and in touch with ourselves.
                              does Noosa balance its wild side with wellbeing?                                             of hedonism and health that makes          different head to El Capitano Pizzeria              “I have clients who live in Noosa on
                                                                                                                           Noosa so nefarious — in the nicest         & Bar, a spot renowned for its organic           the weekends but commute to Brisbane,
                                            Words CHRISTINE RETSCHLAG                                                      possible way.                              sourdough pizza bases in which the               Sydney and Melbourne for work during




                                                                                                                                                                                                                                                                               New corporate
 118 | wellbeing.com.au                                                                                                                                                                                                                               wellbeing.com.au | 119




                                                                                                                                                                                                                                                                               partnerships were
In the media
                                                                                                                                                                                                                                                                               developed for the
About $43m in publicity value was generated with
                                                                                                                                                                                                                                                                               benefit of members
articles appearing in media across Australia and
                                                                                                                                                                                                                                                                               and the industry.
overseas, showcasing Noosa’s natural attributes,
                                                                                                                                                                                                                                                                               Audi Centre Sunshine
experiences and events. With the support of
                                                                                                                                                                                                                                                                               Coast offered exclusive deals for members and
operators, Tourism Noosa hosted national and
                                                                                                                                                                                                                                                                               enabled greater promotion of the region’s diversity
international media from digital platforms,
                                                                                                                                                                                                                                                                               through a branded Noosa Country Drive Audi
television, social influencers, national newspapers
                                                                                                                                                                                                                                                                               Ambassador Car which has been featured in media
and magazines, and in segments including travel,
                                                                                                                                                                                                                                                                               coverage of hinterland experiences. A partnership
food, adventure, sports, wellness, cycling and more.
                                                                                                                                                                                                                                                                               with Qantas has aided us when hosting media,
The Today Show came to Noosa to broadcast                                                                                                                                                                                                                                      trade and event guests, and an agreement with
weekend weather crosses and the Sunrise morning                                                                                                                                                                                                                                RACQ resulted in a 12-month activation at the
television show was here during the 35th Noosa                                                                                                                                                                                                                                 Visitor Information Centre.
Triathlon Multi Sport Festival, generating significant
public exposure for the region.                                                                                                                                                                                                                                                Noosa ambassadors
                                                                                                                                                                                                                                                                               Noosa ambassadors from various events and
Noosa Holiday                                                                                                                                                                                                                                                                  segments help us showcase Noosa to a wider
Guide                                                                                                                                                                                                                                                                          audience. We worked with chef Matt Sinclair
A new Noosa Holiday                                                                                                                                                                                                                                                            (pictured below) on a series of videos highlighting
Guide, our key tool for                                                                                                                                                                                                                                                        Noosa restaurants and produce, and supported his
visitors planning and                                                                                                                                                                                                                                                          cooking program, The Cook’s Pantry, with filming
enjoying a Noosa holiday,
features a contemporary
new design and layout,
photos from leading
social media influencers
and photographers, local
tips and fresh content.
75,000 copies of the
guide will be distributed locally, intrastate and
interstate, and it is available online.




10                                                                                                                                                                                                                                                                                                            visitnoosa.com.au

Section 11

taking place in the Noosa National Park, Noosa         Eco-tourism and adventure group
Main Beach, Noosa Farmers Market, along the            Tourism Noosa’s Backpack
Noosa River, Noosa Earth farm, Sum Yung Guys           Noosa Adventure/Youth
restaurant and at Noosa Crest Resort.                  sector group evolved to
                                                       form an eco-tourism cluster
World Surfing Reserve
                                                                                       PADDLE THE EVERGLADES




                                                       group with relevant tour        SKYDIVE THE BEACH


Tourism Noosa is an active member of the               operators, focusing on
Noosa World Surfing Reserve Committee which            opportunities within this
successfully campaigned to the World Surfing           growing segment. We
Reserve authority to have Noosa named as the           attended Backpacker &
10th World Surfing Reserve. This recognises            Youth Week on the Gold                                  facebook.com/BackpackNoosa

                                                                                                               #backpacknoosa




the community’s coastal management over                Coast with tourism experts
several decades, which has resulted in Noosa’s         and industry leaders, the World Youth Student
international reputation as one of surfing’s natural   and Education exchange and Backpacker Week
wonders.                                               in Sydney, and an Adventure Queensland event
                                                       in Airlie Beach. Noosa also hosted social media
Welcome to Noosa and                                   influencers in the adventure sector.
Noosa Eco Check
Welcome to Noosa,                                      Segment marketing
a professional                                         Other market segments including weddings and
development                                            business events are also important, with marketing
customer service                                       activity and dedicated sections on the visitnoosa
program delivered                                      website for both of these areas featuring operator
by Tourism Noosa                                       listings and support.
continues to help
                                                       We partnered with local operators on a business
local businesses
                                                       events showcase, coordinating a famil and event
and their teams.
                                                       showcase for decision-makers in corporate events
Our Tourism in Schools project engages hospitality     (pictured).
and tourism students in both our Welcome to
Noosa and Noosa Eco Check programs, and
students are also offered work experience
placements with Tourism Noosa in the Visitor
Information Centre and at events including the
Noosa Tri and Noosa Food & Wine Festival.

Stage 2 of Noosa Eco Check, which encourages
the implementation of environmentally friendly
business practices, is under way, showcasing 17
community groups and Tourism Noosa members.




visitnoosa.com.au                                                                                                                           11

Section 12

FINANCIAL REPORT FOR THE
YEAR ENDED 30 JUNE 2018

     CONTENTS
     Tourism Noosa Ltd
     ABN: 45 097 924 199

     Directors’ Report

     Auditor’s Independence Declaration

     Statement of Comprehensive Income

     Statement of Financial Position

     Statement of Changes in Equity

     Statement of Cash Flows

     Notes to the Financial Statements

     Directors’ Declaration

     Independent Audit Report




                                PERCENTAGE ALLOCATION
                                OF EXPENDITURE 2017-2018




                               11%         63%            26%

                           MEMBERSHIP    MARKETING     INDUSTRY
                           & CORPORATE    & EVENTS   DEVELOPMENT &
                                                     SUSTAINABILITY




12                                                                    visitnoosa.com.au

Section 13

TOURISM NOOSA LTD                              |
        ABN: 45 097 924 199
 Financial Report For The Year Ended
           30 June 2018

=
       Stratogen

Section 14

Tourism Noosa Ltd

ABN: 45 097 924 199

Financial Report For The Year Ended
30 June 2018

CONTENTS                                                    Page
Directors' Report                                               1
Auditor's Independence Declaration                              2
Statement of Comprehensive Income                               3
Statement of Financial Position                                 4
Statement of Changes in Equity                                  5
Statement of Cash Flows                                         6
Notes to the Financial Statements                               7
Directors’ Declaration                                         14
Independent Audit Report                                       15

Section 15

TOURISM NOOSA LTD
                                                 ABN: 45 097 924 199
                                                  DIRECTORS’ REPORT
 Your directors present this report on the company for the financial year ended 30 June 2018.
 Directors
 The names of each person who has been a director during the year and fo the date of this report are:
    Steven McPharlin
    Erina Kilmore
    Darren McClenaghan              (appointed 25 Oct 2017)
    Drew Pearson
    Judi Lalor                      (resigned 21 Sept 2018)
    Elizabeth Reynolds
    Michelle Mason                  (appointed 25 Oct 2017)
    Michael Tarrant                 (resigned 25 Oct 2017)
    Wade Batty                     (resigned 30 June 2018)
    Mark Wilkinson
    Richard Stephens
    Nick Heath                     (appointed 25 Oct 2017)
    Stephen Gregg                  (resigned 8 Aug 2017)
 Directors have been in office since the start of the financial year to the date of this report unless otherwise stated.
 Operating Result
 The operating surplus of the company for the financial year after providing for income tax amounted to:
                 Year Ended                           Year Ended
                 30 June 2018                        30 June 2017
                  $169,475                              $3,901
 Principal Activities
 The principal activity of the entity during the financial year was the management and marketing of Noosa as a tourism
 destination.
There were no significant changes in the nature of the company’s principal activities during the financial year.
Meetings of Directors
 During the financial year, nine meetings of directors were held. Attendances by each director were as follows:
                                                                           Directors' Meetings
                                                              No. eligible to attend      No. attended
    Steven McPharlin                                                   9                        8
    Wade Batty                                                         9                        7
    Darren McClenaghan                                                 6                        6
    Drew Pearson                                                       9                        7
    Judi Lalor                                                         9                        7
    Elizabeth Reynolds                                                 9                        9
    Michelle Mason                                                     6                        6
    Michael Tarrant                                                    3                        ]
    Erina Kilmore                                                      9                        7
    Richard Stephens                                                   9                        6
    Nick Heath                                                         6                        6
    Stephen Gregg                                                      ]                        0
    Mark Wilkinson                                                     9                        6
The company is incorporated under the Corporations Act 2001 and is a company limited by guarantee. If the company is
wound up, the constitution states that each member is required to contribute a maximum of $10 each towards meeting
any outstanding obligations of the company.
Auditor's Independence Declaration
The auditor's independence declaration for the year ended 30 June 2018 has been received and can be found on page
2 of the financial report.
Signed in accordance with a resolution of the Board of Directors.
                                   (>
Director    _~_>—"*       *       Ss,               -    —~        a
                                Steven McPharlin
              1O         y       Ockober
Dated this            day of                                       2018

Section 16

TOURISM NOOSA LTD
                                     ABN: 45 097 924 199
                  AUDITOR’S INDEPENDENCE DECLARATION UNDER S 307C OF
          THE CORPORATIONS ACT 2001 TO THE DIRECTORS OF TOURISM NOOSA LTD

| declare that, to the best of my knowledge and belief, during the year ended 30 June 2018 there
have been:
(i) no contraventions of the auditor independence requirements as set out in the Corporations Act
    2001 in relation to the audit; and

(ii) no contraventions of any applicable code of professional conduct in relation to the audit.

Name of Firm    Stratogen Audit Services Pty Ltd

               | My Philip Rafter CA
Date                  lo bckeber      207

Address          1 / 59 Mary Street, Noosaville Qld 4566

Section 17

TOURISM NOOSA LTD
                                            ABN: 45 097 924 199
              STATEMENT OF COMPREHENSIVE INCOME FOR THE YEAR ENDED 30 JUNE 2018
                                                              Note                     2018         2017
                                                                                        $             $
Revenue                                                         2                     2,538,415    2,511,427
Other income                                                    2                      935,236       813,884
Employee provisions expense                                     3                    (1,103,916) — (1,036,484)
Depreciation and amortisation expense                           3                       (24,005)     (26,183)
Motor vehicle expenses                                          3                       (41,097)     (26,308)
Utilities expense                                               3                        (4,153)      (3,876)
Rental expense                                                  3                       (63,071)     (64,675)
Audit Fees                                                      3                        (8,930)     (10,540)
Staff training and development expenses                         3                       (18,718)      (7,374)
Marketing expenses                                              3                    (1,807,777)  (1,772,552)
Sundry expenses                                                 3                      (232,509)    (375,418)
Current year surplus before income tax                                                 169,475         1,90]
Adjustment Prior Period Accruals                                                                       2,000
Income tax expense                                             1 (i)                       -             -
Net current year surplus                                                               169,475         3,901
The accompanying notes form part of these financial statements.

Section 18

TOURISM NOOSA LTD
                                              ABN: 45 097 924 199
                           STATEMENT OF FINANCIAL POSITION AS AT 30 JUNE 2018

                                                              Note                      2018           2017
                                                                                          $              $
ASSETS
CURRENT ASSETS
Cash on hand                                                   4                         849,978        790,228
Accounts receivable and other debtors                          5                           97,49]        44,043
Pre-Paid Expenses                                                                          16,863         6,055
Refundable Bond                                                                             3)950           -
Inventories on hand                                            6                              -             -
TOTAL CURRENT ASSETS                                                                      968,282       840,326

NON-CURRENT ASSETS
Property, plant and equipment                                  7                          184,444       148,276
Intellectual Property                                                                      42,110        42,110
Deposits - Rental Bond                                                                      6,062         6,062
TOTAL NON-CURRENT ASSETS                                                                 232,616        196,448
TOTAL ASSETS                                                                            1,200,898      1,036,774
LIABILITIES
CURRENT LIABILITIES
Accounts payable and other payables                            8                         391,059        442,913
Sundry                                                                                        -             -
Noosa Food and Wine Control Account                                                          (718)          -
Returned Funds to be Paid                                                                  10,201           -
Payments in Advance                                                                         6,250           -
PAYG                                                           9                           36,886        13,888
Provisions - contingency                                       9                              -             -
Employee provisions                                            9                          101,469        81,766
TOTAL CURRENT LIABILITIES                                                                 545,147       538,567

NON-CURRENT LIABILITIES
Employee provisions                                            9                           21,022        32,953
TOTAL NON-CURRENT LIABILITIES                                                              21,022        32,953
TOTAL LIABILITIES                                                                         566,169       571,520
NET ASSETS                                                                                634,729       465,254

EQUITY
Retained surplus                                                                          634,729       465,254
TOTAL EQUITY                                                                              634,729       465,254

The accompanying notes form part of these financial statements.

Section 19

TOURISM NOOSA LTD
                                                                  ABN: 45 097 924 199
                                      STATEMENT OF CHANGES IN EQUITY FOR THE YEAR ENDED 30 JUNE 2018

                                                                                        Retained        Revaluation —_ Financial Assets
                                                                            Note         Surplus           Surplus          Reserve            Total
                                                                                            $                 $                $                 $
Balance at 1 July 2016                                                                       461,353               -                -            461,353
Comprehensive Income
Surplus for the year attributable to members of the entity                                     3,901               -                -              3,901
Total comprehensive income attributable to members of the entity                               3,901               -                -              3,901
Balance at 30 June 2017                                                                      465,254               -                -            465,254

Comprehensive Income
Surplus for the year attributable to members of the entity                                   169,475               -                -            169,475
Total comprehensive income attributable to members of the entity                             169,475              -                 -            169,475

Other transfers
Cumulative revaluation surplus relating to sale of property, transferred
to retained earnings                                                                             a                =                es                =
Total other transfers                                                                            -                -                 “                -
Balance at 30 June 2018                                                                      634,729              -                 -            634,729

The accompanying notes form part of these financial statements.

Section 20

TOURISM NOOSA LTD
                                           ABN: 45 097 924 199
                     STATEMENT OF CASH FLOWS FOR THE YEAR ENDED 30 JUNE 2018

                                                                     Note        2018            2017
                                                                                   $               $
CASH FLOW FROM OPERATING ACTIVITIES
Commonwealth, State and Local Government grants                                   2,520,000      2,495,011
Receipts from other income                                                         885,551         808,987
Payments to suppliers and employees                                              (3,328,048)     (3,351,136)
Interest received                                                                   18,415          16,416
Dividends received                                                                     -               -
Interest paid                                                                          -               -
Net cash generated from operating activities                                        95,918         (30,722)
CASH FLOW FROM INVESTING ACTIVITIES
Proceeds from sale of property, plant and equipment                                    -               -
Loss on Disposal of Assets                                                             -               -
Payment for property, plant and equipment                                           (36,168)       (68,519)
Net cash used in investing activities                                               (36,168)       (68,519)
CASH FLOW FROM FINANCING ACTIVITIES
Net cash used in financing activities                                                  -               -

Net increase/(decrease) in cash held                                                59,750         (99,241)
Cash and cash equivalents at the beginning of the financial year                   790,228         889,469
Cash and cash equivalents at the end of the financial year            4            849,978         790,228
The accompanying notes form part of these financial statements.

Section 21

TOURISM NOOSA LTD
                                                                    ABN: 45 097 924 199
                                         NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 30 JUNE 2018
                           The financial statements cover Tourism Noosa Ltd as an individual entity, incorporated and domiciled in
                           Australia. Tourism Noosa Lid is a company limited by guarantee.
                           Note 1     Summary of Significant Accounting Policies
                           Basis of Preparation
                           The financial statements are general purpose financial statements that have been prepared in
                           accordance with Australian Accounting Standards (including Australian Accounting Interpretations) and
                           the Corporations Act 2001 . The company is a not-for-profit entity for financial reporting purposes under
                           Australian Accounting Standards.

                           Australian Accounting Standards set out accounting policies that the AASB has concluded would result in
                           financial statements containing relevant and reliable information about transactions, events and
                           conditions. Material accounting policies adopted in the preparation of these financial statements are
                           presented below and have been consistently applied unless stated otherwise.

                           The financial statements, except for the cash flow information, have been prepared on an accruals basis
                           and are based on historical costs, modified, where applicable by the measurement at fair value of
                           selected non-current assets, financial assets and financial liabilities. The amounts presented in the financial
                           statements have been rounded to the nearest dollar.
                           Accounting Policies
                           (a)       Revenue
                                     Non-reciprocal grant revenue is recognised in profit or loss when the entity obtains control of the
                                     grant and it is probable that the economic benefits gained from the grant will flow to the entity
                                     and the amount of the grant can be measured reliably.
                                     If conditions are attached to the grant which must be satisfied before it is eligible to receive the
                                     contribution, the recognition of the grant as revenue will be deferred until those conditions are
                                     satisfied.
                                     When grant revenue is received whereby the entity incurs an obligation to deliver economic
                                     value directly back to the contributor, this is considered a reciprocal transaction and the grant
                                     revenue is recognised in the statement of financial position as a liability until the service has
                                     been delivered to the contributor, otherwise the grant is recognised as income on receipt.
                                     Donations and bequests are recognised as revenue when received.
                                     Interest revenue is recognised using the effective interest rate method, which for floating rate
                                     financial assets is the rate inherent in the instrument. Dividend revenue is recognised when the
                                     right to receive a dividend has been established.
                                     Revenue from the rendering of a service is recognised upon the delivery of the service to the
                                     customer.
                                     All revenue is stated net of the amount of goods and services tax (GST).
                           (b)       Inventories on hand
                                     Inventories are measured at the lower of cost and current replacement cost.
                                     Inventories acquired at no cost or for nominal consideration are measured at the current
                                     replacement cost as at the date of acquisition.
                          (c)        Property, Plant and Equipment
                                     Each class of property, plant and equipment is carried at cost or fair value as indicated, less,
’                                    where applicable, accumulated depreciation and impairment losses.
                                     Plant and Equipment
                                     Plant and equipment are measured on the cost basis and are therefore carried at cost less
                                     accumulated depreciation and any accumulated impairment losses. In the event the carrying
                                     amount of plant and equipment is greater than its estimated recoverable amount, the carrying
                                     amount is written down immediately to its estimated recoverable amount and impairment
                                     losses are recognised either in profit or loss or as a revaluation decrease if the impairment losses
                                    relate to a revalued asset. A formal assessment of recoverable amount is made when
                                     impairment indicators are present (refer to Note 1 (f) for details of impairment).
                                    Subsequent costs are included in the asset's carrying amount or recognised as a separate asset,
                                    as appropriate, only when it is probable that future economic benefits associated with the item
                                    will flow to the company and the cost of the item can be measured reliably. All other repairs
                                    and maintenance are recognised as expenses in profit or loss in the financial period in which
                                    they are incurred.

Section 22

Plant and equipment that have been contributed at no cost, or for nominal cost are recognised
           at the fair value of the asset at the date it is acquired.
           Depreciation
           The depreciable amount of all fixed assets, including buildings and capitalised lease assets but
           excluding freehold land, is depreciated on a straight-line basis over the asset's useful life to the
           entity commencing from the time the asset is available for use. Leasehold improvements are
           depreciated over the shorter of either the unexpired period of the lease or the estimated useful
           lives of the improvements.
           The depreciation rates used for each class of depreciable assets are:
           Class of Fixed A:                               Depreciation Rate
           Plant and equip                                     7.5 - 40%
           The assets’ residual values and useful lives are reviewed and adjusted, if appropriate, at the
           end of each reporting period.
           Gains and losses on disposals are determined by comparing proceeds with the carrying
           amount. These gains or losses are recognised as income in profit or loss in the period in which
           they arise. When revalued assets are sold, amounts included in the revaluation surplus relating to
           that asset are transferred to retained surplus.
 (d)       Leases
           Leases of property, plant and equipment where substantially all the risks and benefits incidental
           to the ownership of the asset (but not the legal ownership) are transferred to the entity, are
           classified as finance leases.
           Finance leases are capitalised, recognising an asset and a liability equal to the present value of
           the minimum lease payments, including any guaranteed residual values.
           Leased assets are depreciated on a straight-line basis over their estimated usetul lives where IT Is
           likely that the entity will obtain ownership of the asset. Lease payments are allocated between
           the reduction of the lease liability and the lease interest expense for the period.
           Lease payments for operating leases, where substantially all the risks and benefits remain with
           the lessor, are recognised as expenses on a straight-line basis over the lease term.
           Lease incentives under operating leases are recognised as a liability and amortised on a straight-
           line basis over the life of the lease term.
 (e)       Impairment of Assets
           At the end of each reporting period, the entity reviews the carrying values of its tangible and
           intangible assets to determine whether there is any indication that those assets have been
           impaired. If such an indication exists, the recoverable amount of the asset, being the higher of
           the asset's fair value less costs to sell and value in use, is compared to the asset's carrying value.
           Any excess of the asset's carrying value over its recoverable amount is recognised in profit or
           loss.
           Where the future economic benefits of the asset are not primarily dependent upon the asset's
           ability to generate net cash inflows and when the entity would, if deprived of the asset, replace
           its remaining future economic benefits, value in use is determined as the depreciated
           replacement cost of an asset.
           Where it is not possible to estimate the recoverable amount of an individual asset, the entity
           estimates the recoverable amount of the cash-generating unit to which the asset belongs.
           Where an impairment loss on a revalued asset is identified, this is recognised against the
           revaluation surplus in respect of the same class of asset to the extent that the impairment loss
           does not exceed the amount in the revaluation surplus for that class of asset.
(f)        Employee Provisions
           Provision is made for the company's liability for employee benefits arising from services
           rendered by employees to the end of the reporting period. Employee provisions that are
           expected to be settled within one year have been measured at the amounts expected to be
           paid when the liability is settled. Employee provisions payable later than one year have been
           measured at the present value of the estimated future cash outflows to be made for those
           benefits. In determining the liability, consideration is given to employee wage increases and the
           probability that the employee may not satisfy vesting requirements. Those cash outflows are
           discounted using market yields on national government bonds with terms to maturity that match
           the expected timing of cash flows attributable to employee provisions.
           Contributions are made by the entity to an employee superannuation fund and are charged
           as expenses when incurred.

Section 23

(g)       Cash on Hand
           Cash on hand includes cash on hand, deposits held at-call with banks, other short-term highly
           liquid investments with original maturities of three months or less, and bank overdrafts. Bank
           overdrafts are shown within short-term borrowings in current liabilities on the statement of
           financial position.
 (h)       Accounts receivable and other debtors
           Accounts receivable and other debtors include amounts due from members as well as amounts
           receivable from customers for goods sold in the ordinary course of business. Receivables
           expected to be collected within 12 months of the end of the reporting period are classified as
           current assets. All other receivables are classified as non-current assets.
           Accounts receivable are initially recognised at fair value and subsequently measured at
           amortised cost using the effective interest rate method, less any provision for impairment. Refer
           to Note 1(e) for further discussion on the determination of impairment losses.
 (i)       Goods and Services Tax (GST)
           Revenues, expenses and assets are recognised net of the amount of GST, except where the
           amount of GST incurred is not recoverable from the Australian Taxation Office (ATO).
           Receivables and payables are stated inclusive of the amount of GST receivable or payable. The
           net amount of GST recoverable from, or payable to, the ATO is included with other receivables
           or payables in the statement of financial position.

           Cash flows are presented on a gross basis. The GST components of cash flows arising from
           investing or financing activities which are recoverable from, or payable to, the ATO are
           presented as operating cash flows included in receipts from customers or payments to suppliers.
(i)        Income Tax
           No provision for income tax has been raised as the entity is exempt from income tax under Div
           50 of the Income Tax Assessment Act 1997.
 (k)       Provisions
           Provisions are recognised when the entity has a legal or constructive obligation, as a result of
           past events, for which it is probable that an outflow of economic benefits will result and that
           outflow can be reliably measured. Provisions recognised represent the best estimate of the
           amounts required to settle the obligation at the end of reporting period.
 ())       Comparative Figures                      .
           Where required by Accounting Standards comparative figures have been adjusted to conform
           with changes in presentation for the current financial year.
           when an entity applies an accounting policy retrospectively, makes a retrospective
           restatement or reclassifies items in its financial statements, a statement of financial position as at
           the beginning of the earliest comparative period must be disclosed.
 (m)       Accounts Payable and Other Payables
           Accounts payable and other payables represent the liability outstanding at the end of the
           reporting period for goods and services received by the company during the reporting period
           which remain unpaid. The balance is recognised as a current liability with the amounts normally
           paid within 30 days of recognition of the liability.
 (n)       Critical Accounting Estimates and Judgments
           The directors evaluate estimates and judgments incorporated into the financial statements
           based on historical knowledge and best available current information. Estimates assume a                         i
           reasonable expectation of future events and are based on current trends and economic data,
           obtained both externally and within the company.
 (0)       Economic Dependence
          Tourism Noosa Ltd is dependent on the collection of the Tourism Levy via the Noosa Council for
           the majority of its revenue to operate the business. At the date of this report, the Board of
           Directors confirms that Tourism Noosa Lid have an agreement with the Noosa Council to collect
           the levy on behalf of Tourism Noosa Ltd for 3 years, and, following a review, to collect the levy
           for a further 2 years.

Section 24

Note 2     Revenue and Other Income
                                                                                               2018                     2017
                        Revenue                                                                 S$                        $
                        Revenue from (non-reciprocal) government grants and other grants
                        Tourism Levy                                                          2,520,000                2,495,011
                                                                                              2,520,000                2,495,011
                        Other revenue
:                       Interest received on investments in government and fixed interest        18,415                   16,416
                                                                                                 18,415                   16,416
                        Total revenue                                                         2,538,415                2,511,427
                        Other income
                        Membership                                                              277,302                  222,494
                        Bookings Centre                                                         198,970                  219,218
                        Visitor Information Centre                                               12,851                    4,966
                        Destination Marketing                                                   126,402                  149,719
                        Industry Development                                                      1,303                    3,005
                        Special Projects                                                        318,408                  214,482
                        Total other income                                                      935,236                  813,884
                        Total revenue and other income                                        3,473,651                3;325,311
                        Note 3     Expenses
                                                                                               2018                     2017
                                                                                                 $                        $
                        Employee benefits expense
                        Employee wages                                                        1,057,775                  960,191
                        Contributions to superannuation funds                                    46,141                   76,293
                        Total employee benefits expense                                       1,103,916                1,036,484
                        Depreciation and amortisation:
                        Motor vehicle                                                              324                      556
                        Furniture and equipment                                                  23,681                   25,627
                        Total depreciation and amortisation                                      24,005                   26,183
                        Rental expense
                        Corporate - Rent                                                         44,458                   44,138
                        Corporate - Equipment Rental                                              7,982                    9,129
                        Booking Centre - Equipment Rental                                         4,133                    4,540
                        Visitor Information Centre - Equipment Rental                             4,133                    4,540
                        Visitor Information Centre - Rent                                         2,365                    2,328
                        Total Rental Expense                                                     63,071                   64,675
                        Auditor fees
                        Audit services                                                            8,930                   10,540
                        Taxation services                                                           -                        -
                        Total Audit Remuneration                                                  8,930                   10,540
                        Motor Vehicle Expense
                        Motor Vehicle Expense                                                    41,097                   26,308
                        Total Motor Vehicle Expense                                              41,097                   26,308
                        Utilities
                        Operations Electricity                                                    4,153                    3,876
                        VIC Electricity                                                            Ss            _
                        Total Utilities                                                           4,153                    3,876

Section 25

Marketing Expense
 Operations excluding audit, Rent, Depn, MV Equip Rent, Emp Exp        118,610                  173,307
 Events sponsorship                                                    644,926                  547,017
 Media / PR                                                            146,955                  138,792
 Digital                                                                87,599                   59,871
 Campaigns                                                             628,816                  608,137
 International marketing                                               169,883                  178,564
 Regional activities                                                       -                     46,198
Workcover                                                                3,215                    3,694
 LSL/ Leave liability adjustment                                         1473                    16,972
 Total Marketing Expense                                              1,807,777               1,772,552
 Staff Development & Training
 Operations staff training                                              15,734                    5,172
 VIC staff development & training                                        2,984                    2,202
 Total Staff Development & Training                                     18,718                    7,374
 Sundry expenses
 Membership                                                             21,868                   15,845
 Industry Development excluding wages                                  107,124                 262,444
 Booking centre excluding audit, wages and equipment rental             39,257                   46,955
 VIC excluding Dep, equipment rental, rent, staff training, wages       49,816                   50,174
 Segments                                                               14,444                      -
 Total Sundry Expenses                                                 232,509                 375,418
                                                                     3,304,176                3,323,410
 Note 4     Cash and Cash Equivalents
                                                                      2018                     2017
                                                                        $                       $
 CURRENT

 Bendigo Bank Forward Bookings                                         177,696                  157,546
 Bendigo Bank General                                                  628,752                  131,862
 Term Deposit Funds                                                      3,029                 500,000
 CBA Noosa Food and Wine                                                29,930                      =
 Cash Floats                                                               820                     820
 Undeposited Funds                                                       9,751                      -
 Total cash and cash equivalents as stated in the statement of finan:  849,978                 790,228
 Total cash and cash equivalents as stated in the cash flow stateme!   849,978                 790,228
 Note 5    Accounts Receivable and Other Debtors

                                                                      2018                     2017
                                                                        $                       $
 CURRENT
 Accounts receivable                                                   97,49 |                   44,043
                                                                        97,491                   44,043
 GST Refundable                                                            -                        -
 Total current accounts and other receivables                           97,491                   44,043
 Note 6    Inventories on Hand
                                                                      2018                     2017
                                                                        $                       $
 CURRENT
 Inventory at cost                                                         -                        :

Section 26

Note 7     Property, Plant and Equipment
                                                                        2018                      2017
                                                                          $                        $
 PLANT AND EQUIPMENT

 Plant and Equipment at cost                                             149,333                   138,729
 (Accumulated depreciation)                                               (95,899)                 (79,694)
                                                                          53,434                   59,034
 Visitor Information Centre Assets at cost                               107,831                   106,419
 (Accumulated depreciation)                                               (92,816)                 (86,810)
                                                                          15,015                    19,609
 Motor Vehicles at cost                                                   20,900                   20,900
 (Accumulated Depreciation)                                               (20,900)                 (19,771)
                                                                             -                       1,129
            Renovated Marina Office 2016                                  40,727                   40,727
             (Accumulated Depreciation)                                    (1,240)                    (656)
                                                                          39,487                   40,071
 Renovated Marina Office 2014                                             21,511                   21,511
 (Accumulated Depreciation)                                                (1,958)                  (1,446)
                                                                          19,553                   20,065
 Renovation of Office at cost                                              8,705                     8,705
 (Accumulated Depreciation)                                                (1,540)                  (1,354)
                                                                           7,165                     7,351
 Extension VIC 2018 at cost                                               48,961                       -
 (Accumulated Depreciation)                                                 (188)                      -
                                                                          48,773
 Artwork at cost                                                            1,017                    1,017
 Total plant and equipment                                               184,444                   148,276
 Total property, plant and equipment                                     184,444                   148,276
 Note 8     Accounts Payable and Other Payables
                                                                        2018                      2017
                                                                          $                        $
 CURRENT
Accruals                                                                 163,090                   113,807
 Unearned Income                                                           4,360                   69,310
 Accounts payable                                                        118,185                   140,210
 Forward Bookings                                                        177,696                   157,546
 GST Payable                                                              (78,410)                 (38,817)
 Credit Cards                                                              6,138                      857
                                                                         391,059                  442,913
 Note 9     Employee Provisions

 CURRENT                                                                2018                      2017
 Short-term Employee Benefits                                             $                        S
           Opening balance at 1 July                                      81,766                   69,448
           Movements during the year                                      19,703                    12,318
           Balance at 30 June                                            101,469                   81,766

 PAYG Tax                                                                 36,886                    13,888

 NON-CURRENT
 Long-term Employee Benefits (Long Service Leave)
           Opening balance at 1July                                       32,953                    10,819
           Movements during the year                                      (11,931)                 22,134
           Balance at 30 June                                             21,022                   32,953

Section 27

Employee Provisions
 Employee provisions represent amounts accrued for annual leave and long service leave.
 The current portion for this provision includes the total amount accrued for annual leave entitlements and
 the amounts accrued for long service leave entitlements that have vested due to employees having
 completed the required period of service. Based on past experience the company does not expect the
 full amount of annual leave or long service leave balances classified as current liabilities to be settled
 within the next 12 months. However, these amounts must be classified as current liabilities since the
 company does not have an unconditional right to defer the settlement of these amounts in the event
 employees wish to use their leave entitlement.
 The non-current portion for this provision includes amounts accrued for long service leave entitlements that
 have not yet vested in relation to those employees who have not yet completed the required period of
 service.
 Note 10   Related Party Transactions
Gi         Key Management Personnel
           Any person(s) having authority and responsibility for planning, directing and controlling the
           activities of the company, directly or indirectly, including any director (whether executive or
           otherwise) is considered key management personnel.
                                                                       2018                    2017
           Key Management Personnel Compensation                        $                        $
           - Directors Expenses Reimbursement                           21,339                   20,167
                                                                        21,339                   20,167
 Transactions between related parties are on normal commercial terms and conditions no more favourable
 than those available to other persons unless otherwise stated.
 Note 11 ___ Entity Details
 The registered office of the entity is:
           Tourism Noosa Ltd
           Shop 22 Noosa Harbour Marine Village
           2 Parkyn Court
           Tewantin QLD 4565
 The principal place of business is:
           Tourism Noosa Ltd
           Shop 22 Noosa Harbour Marine Village
           2 Parkyn Court
          Tewantin QLD 4565
 Note 12.  Members' Guarantee

The entity is incorporated under the Corporations Act 2001 and is an entity limited by guarantee. If the
entity is wound up, the constitution states that each member is required to contribute a maximum of
$10.00 each towards meeting any outstandings and obligations of the entity.

Section 28

TOURISM NOOSA LTD                                           .
   ,                                 ABN: 45 097 924 199
                                  DIRECTORS’ DECLARATION
In accordance with a resolution of the directors of Tourism Noosa Ltd, the directors of the company
declare that:
|.  The financial statements and notes, as set out on pages 3 to 15, are in accordance with the
     Corporations Act 2001 and:
     (a) comply with Australian Accounting Standards; and
     (b) give a true and fair view of the financial position of the company as at 30 June 2018 and its
         performance for the year ended on that date.
2.   In the directors’ opinion there are reasonable grounds to believe that the company will be able
    to pay its debts as and when they become due and payable.

             Steven McPharlin
Dated this     \O    dayof        Ochober                                                  2018

Section 29

TOURISM NOOSA LTD
                                                ABN: 45 097 924 199
                              INDEPENDENT AUDITOR'S REPORT TO THE MEMBERS OF
                                               TOURISM NOOSA LTD

 Report on the Financial Report
 We have audited the accompanying financial report of Tourism Noosa Ltd, which comprises the statement of
 financial position as at 30 June 2018, the statement of profit or loss, statement of other comprehensive income,
 statement of changes in equity and statement of cash flows for the year then ended, notes comprising a summary of
 significant accounting policies and other explanatory information and the directors’ declaration.
 Directors' Responsibility for the Financial Report
 The directors of the company are responsible for the preparation and fair presentation of the financial report that
 gives a true and fair view in accordance with Australian Accounting Standards and the Corporations Act 2001 and for
 such internal control as the directors determine is necessary to enable the preparation of the financial report that
 gives a true and fair view and is free from material misstatement, whether due to fraud or error.
 Auditor's Responsibility
 Our responsibility is to express an opinion on the financial report based on our audit. We conducted our audit in
 accordance with Australian Auditing Standards. Those standards require that we comply with relevant ethical
 requirements relating to audit engagements and plan and perform the audit to obtain reasonable assurance about
 whether the financial report is free from material misstatement.
 An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in the financial
 report. The procedures selected depend on the auditor's judgement, including the assessment of the risks of material
 misstatement of the financial report, whether due to fraud or error. In making those risk assessments, the auditor
 considers internal control relevant to the company's preparation of the financial report that gives a true and fair view
 in order to design audit procedures that are appropriate in the circumstances, but not for the purpose of expressing
 an opinion on the effectiveness of the entity's internal control. An audit also includes evaluating the appropriateness
 of accounting policies used and the reasonableness of accounting estimates made by the directors, as well as
 evaluating the overall presentation of the financial report.
 We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our audit
 opinion.
 Independence
 In conducting our audit, we have complied with the independence requirements of the Corporations Act 2001. We
 confirm that the independence declaration required by the Corporations Act 2001, which has been given to the
 directors of Tourism Noosa Ltd, would be in the same terms if given to the directors as at the time of this auditor's
 report.
 Opinion

 In our opinion, the financial report of Tourism Noosa Ltd is in accordance with Corporations Act 2001, including:
(i)     giving a true and fair view of the company’s financial position as at 30 June 2018 and of its performance for
       the year ended on that date; and
 (ii)  complying with Australian Accounting Standards and the Corporations Regulations 2001.
 Basis of Accounting
 without moaitying Our opinion, we draw attention to Note | To the tinancial report, wnich describes the basis ot
 accounting. The financial report has been prepared for the purpose of fulfilling the directors’ financial reporting
 responsibilities under the Cprporations Act 2001. As a result, the financial report may not be suitable for another
 purpose.

Auditor's signatur
Address:      Stratogen Audit Services Pty Ltd
              1/59 Mary Street Noosaville, Qld
 Dated this           ho te day of      choke                                                                  2018

Section 30

T 07 5430 5000
E [email protected]
PO Box 581 Noosa Heads,
Queensland Australia 4567
visitnoosa.com.au

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