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2015-12-14 General Committee Agenda Attachment 1 to Item 3 Noosa Shire Economic Plan
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Attachment 1 to Item 3
Noosa Shire Economic Plan
Noosa Shire
Local Economic
Plan
“ A dynamic and
resilient economy for
generations to come.”
PO Box 141 Tewantin QLD 4565
P (07) 5329 6500 | F (07) 5329 6501
[email protected]
www.noosa.qld.gov.au
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Section 2
© Noosa Council 2015. www.noosa.qld.gov.au General Enquiries: 8.15 am - 5.00 pm Monday to Friday (excluding public holidays) By telephone: (07) 5329 6500 (including After Hours emergencies) By email: [email protected] Fax: (07) 5329 6501 Street Address: 9 Pelican Street, TEWANTIN Postal address: PO Box 141, TEWANTIN QLD 4565 Acknowledgements Council wishes to thank all interested stakeholders who have taken the time and energy to help guide the development of this strategy. Disclaimer This document has been developed by Noosa Shire Council’s Community Development Unit in consultation with the Noosa Social Strategy Reference group. Information contained in this document is based on available information at the time of writing. All figures and diagrams are indicative only and should be referred to as such. This is a strategic document which deals with technical matters in a summary way only. Council or its officers accept no responsibility for any loss occasioned to any person acting or refraining from acting in reliance upon any material contained in this document
Section 3
Round Mt
Gympie Region Mt Wolvi
Beenham Range
Wolvi Range
Mt Boulder
Mt Seawash
Kin Kin
Lake Cootharaba
Teewah
Tandur
Boreen Point
Wapunga Range
Traveston Mt Pinabarren
Cooran
Mt Cooran
Lake
Cooroibah
Pomona
Noosa Headland
Mt Cooroora
Mt Tinbeerwah Tewantin
Noosa Heads
Sunshine
Noosaville Beach
Cooroy
Mt Cooroy
Lake
Weyba
Sunrise
Marcus Beach
Eumundi
Peregian Beach
Mt Eerwah
Sunshine Coast Region
The Noosa Shire is located in South East Queensland, More than 53,000 people call Noosa home, this figure
approximately 120 kilometres north of Brisbane. The swells significantly during peak holiday periods. For
region is bounded by the Gympie Regional Council in example, over 110,000 visitors overnighted in Noosa
the north and west, and the Sunshine Coast Regional between January and March 2015, with a further
Council in the south. The Shire encompasses a total 97,000 day visitors in the same period. Under the
land area of 871 sq km with over 800 kilometres current Noosa Planning Scheme, the idealised
of roads and nearly 450 kilometres of bikeways. In sustainable resident population has the capacity to
2007 the Shire was designated a Biosphere Reserve grow to 62,000.
by the United Nations Education, Scientific and
Cultural Organisation (UNESCO) through their Man
and the Biosphere (MAB) program.
Noosa Shire | Local Economic Plan | Page 3
Section 4
1 Executive Summary 5
2 Introduction 6
3 The Noosa Context 7
4 The Economic Vision 11
5 The Local Economic Plan 12
6 Local Economic Priorities 13
Contents
Diversify the Economy by Growing Priority Sectors 14
Health and Wellness 16
Digital Economy 18
Rural Entreprise 20
Environmental Industries 21
Tourism 22
Creative Industries 23
Professional Services 24
7 Effective Land Use Planning 25
8 Enterprise Support 26
9 Essential Infrastructure 27
10 Skilled and Connected Businesses 28
11 Implementation, Monitoring and Reporting 29
12 Appendix 1 31
Summary Economic Profile - Prepared by the AEC Group
13 Definitions 40
Section 5
1 Executive Summary
Noosa is recognised as one of Australia’s most work in the region sees Noosa Shire report a median
desirable places to live, work and visit, thanks to its household income below that of the SEQ Region and
outstanding beauty, mild subtropical weather and the State.
enviable lifestyle opportunities. A strong economy
is one of the essential elements necessary to The Shire has an unemployment rate of 7.3%. Gross
sustain this. This Plan looks beyond tourism-driven Regional Product was $2.6 billion in 2013-14. This
economic growth and employment, towards a more has grown 2.5 % per annum over the last 5 years
resilient and diversified economy. Furthermore, which is above that of the SEQ Region at 2.2% and
it complements existing community values whilst 2.1% for the State.
considering opportunities for careers and businesses
This Plan identifies: industry diversification; effective
to flourish.
land use planning; enterprise support; essential
The aim of the Noosa Shire Local Economic Plan infrastructure; skilled and connected businesses and
(The Plan), is to broaden the economic structure of implementation; monitoring and reporting as key
the local economy by achieving growth in ‘smart’ themes to achieve diversification. Healthcare and
industry sectors that offer high economic value wellness, digital economy, environmental industries,
and low environmental impact. Particularly those rural enterprise, creative industries and professional
that export outside of the Shire and align with our services are recognised as priority industry sectors
environmental and social values. of competitive advantage that will support economic
growth and provide employment opportunities.
Fundamental to a shift towards a smart economy is
the attraction and retention of skilled and talented This Plan was developed consistent with Council’s
people, and the development of collaborative sustainability principles and in collaboration with
institutional alliance’s and connections. the community. Community opinion was sought
via two public workshops and through Council’s on-
Noosa’s economy relies significantly on the tourism, line community engagement portal, Your Say Noosa.
retail and construction sectors and is home to A Project Focus Group made up of representatives
approximately 7,400 businesses which are mainly from the community, business and industry
small or micro businesses. It is also home to a reviewed information obtained during community
range of very successful entrepreneurs and skilled consultations. The Group then identified gaps, and
businesspeople. contributed, tested and prioritised ideas.
Noosa has an ageing population. In 2011 the median The delivery of this Plan will be the result of
age for the Shire was 46 years compared to 38 and collaborative projects undertaken in partnership
36 years in the South East Queensland Region and with business, industry and government agencies,
the State respectively. as well as business representative groups and
organisations. The Action Plan will be reviewed
Three of the top 5 employment sectors in Noosa annually and updated to reflect the outcomes of the
are primarily geared towards providing for local review. As part of the annual operational planning
residents and tourism driven industries. They are and budget process, an Implementation Plan will
Retail, Accommodation & Foods Services, and be developed, that describes priority initiatives and
Construction. The Retail and Accommodation and identifies partners or lead agents where known.
Food Services sectors also offer the lowest wages,
and this combined with high proportion of part-time Noosa Shire | Local Economic Plan | Page 5
Section 6
2
“The sustainable increase of living standards that delivers
higher incomes, better education, health and well-being as
well as environment protection resulting from conscious
and applied effort. At its core, economic development is
about improving the quality of life experienced in your
community.”
Introduction
LGAQ - Economic Development Definition
The Noosa Shire Local Economic Plan (the Plan) The Plan identifies key themes and priorities that
aims to broaden the economic structure of the will support growth in industry sectors offering
local economy by achieving growth in ‘smart’ competitive advantage, particularly those that export
industry sectors that have high economic value outside of the Shire and align with our environmental
and low environmental impact. It recognises and social values. It draws on the strengths of
the interdependence of the economy with the previous Council plans:
environment and the community. It also aims for
• The Noosa Plan (Planning Scheme)
the best use of available resources.
• Noosa Community Economic Sector Plan 2002-
2015
• Economic Strategies and Innovations
Implementation Strategy 2004-2007
Society • Sunshine Coast Council Economic Strategy
2011 and Sunshine Coast Regional Economic
Development Strategy 2013-2033.
Council recognises that business and industry drive
economic development and that government and
other organisations make significant contributions
Environment Economy to the setting in which they operate.
Section 7
“Place is the factor that
organically brings together
the economic opportunity
and talent, the jobs and the
people required for creativity,
innovation, and growth.”
Richard Florida
Council can influence the business environment in This Plan is developed in line with Council’s
the following ways: Sustainability Principles:
• Resources are sustainably managed so that the
lifestyle of the community is preserved, without
compromising the ability of future generations
Advocate
to meet their own needs.
Regulate • Noosa’s economy is prosperous, diverse and
protective of its unique environment.
Partner • Noosa residents belong to a community that
values its diversity, accessibility and affordability.
Facilitate
• Noosa’s community is inclusive, connected
and resilient and encourages participation and
Deliver / Fund
information sharing.
Growing our economy is not a “develop at all cost • Noosa’s community benefits from quality places
scenario’ but rather a dedicated plan to grow the and programs that enhance wellbeing and
value of our priority industry sectors. These sectors support creative, active and healthy lifestyles.
support the social and environmental values of our • Good governance is achieved through effective
community and strengthen our quality of life. and efficient decision-making that is focussed
on the best interests of the community.
Noosa Shire | Local Economic Plan | Page 7
Section 8
3
The Noosa
Context
To inform the development of this Plan: Key findings:
• AEC Group Ltd, a leading Australian consultancy • an economic structure heavily reliant on tourism,
specialising in economics, was engaged to retail and construction
prepare an economic profile for the Noosa
• historically high population driven economic
Shire. The full version of the Economic Profile
growth, predicted to slow to less than 1.0% in
can be found in the background documents that
the future
support this Plan and a summary can be found
at Appendix 1. AEC were tasked to: • low household incomes and lower full-time
employment rates
»» form a baseline from which to monitor and
measure the economy over time • an ageing population
»» provide information to assist business and • strong brand awareness
industry in decision-making • Noosa Shire is home to a large number of very
• A project focus group was established to successful entrepreneurs and business people
review information obtained at community
• business and industry are ready and willing to
consultation, identify gaps and contribute, test
partner and collaborate to implement this Plan.
and prioritise ideas.
• Community opinion was sought via 2 public
workshops and through Council’s on-line
COMMUNITY SENTIMENT
community engagement Portal Yours Say
Noosa. “Noosa is well known as a tourism destination and
tourism is a large part of the local economy that
can provide a strong platform of leverage for other
parts of the economy.”
Section 9
A SWOT analysis was conducted at the public workshop of 25 May 2015 which noted the following:
• Lack of available land for employment and economic
• Strong existing brand
WEAKNESSES
uses
STRENGTHS
• Existing tourism market
• Inflexible/old planning scheme
• Strong community
• Insufficient broadband connectivity
• Strength and quality of local business people/
• Reliance on tourism
residents
• ‘Unfriendly’ business environment
• Maintaining the strong brand (and protecting it)
OPPORTUNITIES
• Lost opportunities due to lack of broadband • Tourism (potentially expanding and diversifying the
connectivity local industry)
THREATS
• Increasing social inequality • Aged care/retirement living
• Inability to diversify the economy through high value • Creative industries and digital technologies
activities • Health and wellness
• Complacency • ITC and professional services
The consultation process revealed that the • Focus on outcomes – with an emphasis on
community wanted to see an innovative, sustainable activities and actions as opposed to more
economy aligned to the Noosa brand. At the same discussion or further planning.
time, the community felt it was important that the
• Ensure accountability - and thus clearly articulate
future economy:
goals for activities and who is responsible. It
• be viable and include a range of profitable should be clear in terms of what the Council’s role
businesses and good jobs in economic development is and what activities
the Council will be responsible for (and be held
• be focused on high value-adding economic
accountable for). Equally, activities and roles of
activities, and
other organisations should be clarified and the
• have a more diversified economic structure. same accountability measures be applied.
Furthermore, they identified the need for this Plan A complexity in planning for community economic
to: benefit is engaging with and providing support for
different age segments, for example youth, families
• Provide clarity and certainty - the private sector
and seniors and the transition from one to the other.
must be able to easily and quickly understand
Each segment has different training and employment
what the overall objectives are, aiding them to
needs that should be catered for.
understand how best to participate.
Noosa Shire | Local Economic Plan| Page 9
Section 10
Population Business Counts
No of businesses June 2014 7,204
By Employment Size
53,052 Approx. 62k
As of 30 June 2015 2036 Population Forecast
represents 10,000 people .08% Forecast Growth 1-4
Employees
Non 1,980 - 26.5%
46.9 Median Age at 30 June 2014 Employing
4,477 - 62.1% 5-9 Employees
627 - 8.7%
20-199 Employees
111 - 1.5%
Gross Regional Product
200+ Employees
9 - 0.1%
2013-2014
By Turnover Range
2.4%
$
2.6
Billion
Ave Growth 2008-2014
$
50k - 100k
Zero - 50k
$ 1,211 - 16.8%
1,905 - 26.4%
Significant Industry Sectors
$
100k - 200k
2m+
$
1,430 - 19.8%
275 - 3.8%
Health Care &
$
500k - 2m
Construction Retail Trade 948 - 13.1%
Social Assistance
$
200k - 500k
$
235.4m $
228.0m $
282.9m 1,453 - 20.1%
11.2% 10.8% 13.5%
Labour Force
Dec 2014 Average Weekly Income
2011 Census in Relevant Industry Sectors
Labour Force 27,055 Persons
$
1,175.20 Financial & Insurance Services
Employed 25,085 Persons
$
1,074.30 Professional, Scientifc & Professional Services
$
1,019.40 Construction
Unemployment 1,970 7.3%
$
1,013.10 Education & Training
Section 11
4 “The Committee for Economic Development Australia
(CEDA) recently released a report on the future of Australia’s
workforce. It clearly states that “the path to prosperity in
The Economic this new global order will be innovation” and that “the
Vision commodity in scarce supply will be ideas”.
The vision statement for this Plan is: “A dynamic and There is a role for Council to play in economic
resilient economy for generations to come.” development, particularly in the establishment
of an environment that is conducive to business
We will achieve this vision by focusing on: development, that is in-line with the communities
• encouraging business growth in industry sectors social and environmental values. However many
that have low environmental impact and high other organisations (including Federal and State
economic value Governments, chambers of commerce, Tourism
Noosa, and private enterprise) play an important
• leveraging and enhancing Noosa’s brand role in the development of the local economy.
• recognising and supporting sustainable tourism
as an ongoing key economic driver
• recognising education as a key feature of
knowledge economies
• focusing on Council’s regulatory role (for
example the planning scheme) that enables
business development in industry sectors of
competitive advantage and opportunity
• encouraging a spirit of entrepreneurship and
innovation in the Noosa community
• advocating on behalf of the community
• supporting specific strategies focused on
developing priority industry sectors:
»» health and wellness
»» digital economy
»» environmental industries
»» rural enterprise
»» tourism
»» professional services
»» creative industries.
Noosa Shire | Local Economic Plan| Page 11
Section 12
5
Local Economic Plan
Strategic & Poilcy Direction - Rationale,
Objectives, Priorities. 5 Year Plan
The Local Action Plan
Economic Plan Annual - High Level Priority Actions to Achieve
Strategic & Policy Direction. Reviewed Annually
Noosa shares the challenge of developing high Implementation Plan
value, low impact knowledge industries with many
Annual Projects - Who Does What, When and How
other regions. However we have the opportunity to
tailor our response to our own circumstances. While
this will include a number of universal approaches
to business development, such as networking, Focus of Actions
technology uptake, grants and/or funding and
• replace population growth with growth in industry
promotion, it takes, above all, a home-grown
sectors that have high economic value, particularly
response to our local opportunities, challenges and
those that have a low environmental impact and
issues.
export products and/or services outside of the
There is little disagreement that knowledge and ideas Noosa Shire
are the currency of future economies, particularly • diversify the structure of the local economy and
as the global trend toward more serviced based grow smart, high value industry sectors particularly
economies continues. Actions associated with this those that export products and/or services outside
Plan look to create an environment that supports of the Noosa Shire to limit exposure to sudden and/
business and industry to be more innovative, and or unexpected negative changes in key industries
to both explore and develop original concepts and
• encourage business growth in sectors that provide a
ideas. Important to this will be the retention and
wider range of employment options and pay scales
attraction of skilled and talented people and the
establishment of alliances between council and • utilise the strong Noosa brand to grow nominated
stakeholder organisation and institutions across priority industry sectors
priority sectors.
• leverage local expertise to support the diversification
of the local economy
• explore collaborative industry-driven models to
deliver local economic development
• explore new models to fund local economic
development
• Establish and/or strengthen existing alliances
with stakeholder organisations and institutions,
and governments to leverage resources and share
information and connections.
Section 13
Local economic priorities have been considered in During consultation, the Project Focus Group
the following context: advocated to establish a collaborative organisation
that uses the resources of the Noosa community
• fit with Noosa’s economic vision
to drive and coordinate the implementation of this
• align with Council’s sustainability principles Plan. Such a structure would take a partnership
• meet community aspirations approach, similar to both Tourism Noosa Ltd and the
newly formed Noosa Biosphere Reserve Foundation.
• directly addressing an opportunity/challenge Options to establish such a group will be explored.
• where a lever for local intervention exists
Resourcing
• best use of available resources
• available timeframes To ensure best use of available resources, and in the
spirit of collaboration, this Local Economic Plan will
• ease of Implementation
consider relevant programs and/or services being
• environmental impacts led or provided by other levels of government or
• consistency with Noosa brand and Noosa values councils, where there are shared priorities.
• interdependencies between economic,
environment, and social needs. COMMUNITY SENTIMENT
“Doing nothing will lead to continuation of the norm
and stagnation in the economy, which inevitability
will create high levels of social inequality.”
6
1. Industry Diversification Priority Sectors
»» Health & Wellness
»» Digital Economy
»» Environmental Industries
»» Rural Enterprise
Local Economic
»» Creative Industries
Priorities
»» Professional Services
2. Effective Land Use Planning
3. Enterprise Support
4. Essential Infrastructure
5. Skilled & Connected Businesses
6. Implementation, Monitoring & Reporting
Noosa Shire | Local Economic Plan | Page 13
Section 14
Diversify the Economy by Growing Priority Sectors:
Objective: Diversification of our local economic structure.
Who: What:
Priority Sectors: Diversification of our industry structure will
minimise the impact of economic shocks or
• Health and wellness
downturns in the local economy, particularly in
• Digital economy those sectors that are most vulnerable such as
• Environmental industries retail, tourism and construction. It will also assist
job opportunities to emerge across a variety of
• Rural enterprise industry sectors.
• Tourism
The Noosa economy reflects the trend being
• Creative industries experienced by other developed economies, that
• Professional services is, away from traditional manufacturing to more
serviced-based businesses; shifting from creating
The priority sectors have been identified to drive
goods to providing services that can be exported
that change because:
globally. This trend is driven by technology plus an
• They are a good fit with the sustainability educated and well-trained workforce. This service
aspirations of this community and offer growth economy sees increased demand for business
potential in industry sectors that have high services such as finance, insurance, legal, accounting,
economic value and low environmental impact. ITC, marketing and so on, as well as travel, education
and creative industries.
• Our Shire demonstrates a competitive advantage
in that sector and a clear opportunity has been The construction, tourism and retail sectors have
identified. been, and will continue to be, key contributors to
• They are market driven and strongly supported Noosa Shire’s gross regional product and thus provide
by the local business community a significant number of jobs. It is the intention
of this Plan to recognise the contribution of these
• They align with accepted trends, and state and
established industries and at the same time focus on
federal government priorities.
broadening Noosa Shire’s economic structure.
The priority sectors do not align with the Australian
Bureau of Statistics (ABS) - Australian and New
Zealand Standard Industry Classifications (ANZSIC)
which is traditionally used for the standardised
collection and measurement of economic data on
an industry basis. The local economy will continue
to be tracked and measured based on data accessed
COMMUNITY SENTIMENT
from ABS using the ANZSIC. There has been a lack of investment
in economic development and
diversification.
Section 15
How:
Action will aim to grow the number of jobs and the contribution to GRP in priority
sectors. In order to measure progress of this Plan, the nominated priority sectors
will be further defined. ANSZIC codes relevant to each sector will be identified
and gross regional product and employment data gathered and monitored over
time for each, for example:
Current Status
Metric Size
GRP (2013-14) $
Employment (2001) %
Goal - Annual % Growth higher than overall GRP growth
“High Impact entrepreneurship is more important than ever. There is almost
nothing more important to the global economy. As the industrial economy falls
away with increasing speed and half the world’s current jobs will be replaced
by software, it becomes critical to build thoughtful programs to nurture the
entrepreneurial renaissance that will take its place.”
Bjoern Lasse Herrmann author Global Start-up Ecosystems Report
Noosa Shire | Local Economic Plan | Page 15
Section 16
Health & Wellness
Who: What:
According to the ANZSIC, Health Care and Social The health and wellness sector:
Assistance includes, among other things, hospitals,
• Is growing strongly locally, regionally and
medical services, residential care, allied health
nationally
services, pathology and diagnostic services, plus
child care services. • Aging population will stimulate need/demand
for services in this sector
For the purposes of this Plan, the wellbeing sector
• Has been identified as a future driver of
has been included given that:
innovation and technology
• healthcare begins with preventing illness
• Provides a range of employment opportunities
through wellness
• Has direct links to education and training
• the Noosa brand supports the wellness market
opportunities
with a tourism focus
• Supports local wellness, revitalisation and
• events such as the Noosa Multi Sports Festival
remedial businesses and the healthy lifestyle
and Triathlon, the Noosa Festival of Surfing, King
appeal of the area
of the Mountain, and Noosa Ultimate Sports
Festival are conducive to health and wellness This sector is trending positive locally, regionally
and to Noosa’s outdoor lifestyle and climate and nationally, driven by our aging population plus
advances in technology, diagnostics and treatments.
• high standard infrastructure such as the Noosa
The sector also relies on the same lifestyle factors
Aquatic Centre, Noosa Leisure Centre and the
that underpin the popularity of tourism and make
Noosa Trail Network support healthy lifestyles.
Noosa a much sought after destination.
While the aging population may imply that a
shrinking workforce could produce less in gross
economic terms, it also indicates that there will be
demand for a range of goods and services specific
to an older demographic. Our aging population is
looking to remain active and healthy for longer. This
will drive opportunities in wellness industries.
Section 17
It is expected that there will be an increasing focus
on enabling people to remain in their family home
longer rather than transition into care facilities.
This will create opportunities around in-home care
services.
Noosa provides below the industry average of aged
care beds per capita: a gap the market will look to
fill, thus creating increased investment and job
opportunities.
Healthcare is expected to be a key sector for
innovation through technology. The CSIRO have
identified health (and biosecurity) plus wellness
as a key focus area, driven by the ‘forever young’
megatrend where people seek activities that make
them feel better and live longer. Finally, the sector
provides a wide variety of employment options,
from highly skilled through to unskilled, with many
workplaces employing large numbers - as opposed
to the generally smaller numbers employed by
boutique knowledge-intensive businesses.
How:
The annual implementation plan for this sector will
include initiatives that aim to facilitate increased:
• employment and career opportunities
• business activity
• collaboration and clustering
• education and training opportunities.
Noosa Shire | Local Economic Plan | Page 17
Section 18
Digital Economy
Who: The digital economy extends beyond just the ICT
sector and significantly affects the competiveness of
Digital industries are captured in a number of Australia all businesses. It is widely accepted that technology
and New Zealand Standard Industry Classifications. enables many businesses to achieve productivity
For example internet service providers, web search gains and lowers costs relating to production,
portals and data processing services sit within marketing, sales, back office processing and reporting.
the information media and telecommunications
classification whereas computer system design and The Sunshine Coast Digital Action Plan led by
related services sit within the professional, scientific Regional Development Australia Sunshine Coast
and technical service classification. suggests that digital innovation positively impacts
on supply chain management, process automation,
For the purposes of this plan the focus of actions is real time reporting, business intelligence capabilities
centred on: the provision of critical infrastructure and enables greater mobility.
necessary to support the use of technology; assisting
an entrepreneurial start-up sector to grow and It is globally recognised that technology based
prosper; and supporting the growth of existing and businesses are important drivers of economic growth
new digital economy businesses across all industry and innovation. Start-up Aus believes that Australia
sectors. is not keeping pace with the rest of the world, has
“under-invested” in high tech industries, and this has
What: resulted in many technology companies leaving not
only regional areas but Australia generally in search
Digital Technologies are: of talent, capital and a more supportive regulatory
environment.
• driving innovation
• changing the way businesses operate The digital economy supports diversification in a
high value low impact sector that has the potential
• opening new channels to global markets
to have a substantial and positive impact on regional
• a high value adding sector exports. It is a sector that embraces clustering and
• an export focussed sector collaboration, that links strongly to education, and
which is a strong contributor to employment growth.
• have a strong link to education and training.
Additionally Noosa boasts a range of co-working
We are in the midst of a global trend that signals a spaces, serviced offices, networks, business mentors
paradigm shift in the way business is carried out, and is home to a number of successful digital
including how business engages with its customers. entrepreneurs.
Section 19
“Innovation industries bring good jobs and high salaries to communities where
they cluster and their impact on the local economy is much deeper than their
direct effect. Attracting a scientist or software engineer triggers a multiplier
effect, increasing employment and salaries for those that provide local services.
In essence, a high tech job is more than a job... research shows for each high tech
job, five additional jobs are created outside the high tech sector.”
Source: Enrico Moretti (2012) The new geography of jobs.
How:
In collaboration with industry, business and
relevant organisations that support this
sector, this Plan looks to encourage:
• access to high speed broadband
infrastructure
• use of technology in business
• education and training opportunities
• employment and career paths
• collaboration and clustering.
COMMUNITY SENTIMENT
Noosa has many innovative
businesses and entrepreneurs
Noosa Shire | Local Economic Plan | Page 19
Section 20
Rural Enterprise
Who: These take a more environmentally sustainable
and lower-scale approach to farming and food
Rural enterprises are captured in a number of Australia production.
and New Zealand Standard Industry Classifications
such as agriculture and manufacturing. This sector is one that could benefit from leveraging
the clean, green credentials of the strong Noosa
Locally, businesses that make a significant brand, the emerging Biosphere brand, and the
contribution to the region’s rural economy include sustainability aspirations of the region. There is also
a variety of primary producers and growers across a global trend towards healthy eating, understanding
livestock, horticulture, value-added boutique the origins of local food and minimising food miles.
products, farmers markets and businesses that Anecdotally, local demand may outstrip local
provide support services to the sector. For the supply thus providing an opportunity for import
purpose of this Plan, Rural Enterprise consists of replacement, the development of local distribution
businesses involved in production, processing, and hubs and cooperative business models.
distribution of food and beverages, and those that
provide support services to those businesses. The sector is supported by active networks such as
Country Noosa, the Cooroy Chamber of Commerce,
What: Slow Food Noosa and an early-stage informal
agribusiness network facilitated by Council.
This sector has the opportunity to leverage a
number of the region’s competitive advantages and How:
consumer trends:
In collaboration with business, industry and agencies
• Noosa is well known for food that support the sector, this Plan looks to:
• Noosa Biosphere Reserve status supports clean,
• support increased collaboration and connections
green & locally produced food and beverages
• develop efficient local supply chains
• there are a growing number of boutique
producers • identify and communicate critical information
about the sector
• there is increasing demand for sustainably
produced local food and beverages. • establish a premier food and beverage brand
• increase employment and training opportunities.
Noosa’s predominantly peri-urban hinterland has a
long agricultural history. In recent years there has
been a shift in agribusiness away from traditional
industrial farming to smaller lot and lifestyle farms.
Section 21
Environmental Industries
Who: This sector combines creativity, inventiveness and
advances in technology to develop products that
Environmental industries are captured in a number address a global desire to find alternative sources of
of Australia and New Zealand Standard Industry energy, to reduce waste, and to minimise water and
Classifications such as professional, scientific and energy use.
technical services, manufacturing, electricity, gas,
water and wastewater services. Environmental industry businesses are generally
high value adding and export-orientated. They fit
For the purpose of this Plan, environmental industries well with the community’s desire to diversify the
include environmental services, energy, water and structure of our local economy and to include more
waste services, building materials, engineering and knowledge–based businesses. Noosa is currently
scientific services that support businesses in the home to a number of well-established businesses
sector. in this sector. There are also a number of high
achieving Eco-Biz graduates who now enjoy cost
What: savings through implementing programs that reduce
waste, and minimise water and energy use.
Environmental Industries:
• strongly align with Noosa Biosphere status How:
• are a high value, export orientated sector Activity in this sector looks to support increased:
• are driven by technology and innovation • collaboration and clustering
• provide skilled employment opportunities. • business activity
Environmental industries strongly align with Noosa • employment and career opportunities
values, sustainability aspirations and demonstrated
• education and training opportunities.
environmental credentials. Noosa’s UNESCO
Biosphere Reserve status could be leveraged to
attract world class talent and experienced leaders to
develop, research and pilot projects that align with
the Biosphere status.
“This sector combines creativity, inventiveness and advances in
technology to develop products that address a global desire to find
alternative sources of energy, to reduce waste, and to minimise
water and energy use.”
Noosa Shire | Local Economic Plan | Page 21
Section 22
Tourism
Who: The Noosa Sustainable Destination Plan 2013-2016
guides strategies and actions within this sector and
Businesses operating in the tourism industry is delivered by the highly-regarded Tourism Noosa
are captured in a number of Australia and New Ltd on behalf of Council and local businesses. To
Zealand Standard Industry Classifications such as enable this, Council collects a Tourism Levy from
accommodation and food services, rental, hiring, real business and commercial property owners across the
estate services, arts and recreation. Noosa Shire. This levy helps fund Tourism Noosa’s
operations.
What:
This Plan recognises the far-reaching and positive
• world class tourism destination
outcomes of tourism across many industry sectors in
• strong brand awareness the Noosa economy. These include retail, local food
and beverage producers, restaurants, events and the
• a very proactive industry
many other businesses that support tourism related
• existing successful management and funding
activities.
structure.
Noosa’s highly regarded tourism industry boasts How:
strong brand awareness, provides a substantial
Activity in this sector look to support:
contribution to GRP and is a key employing sector.
Noosa Shire clearly demonstrates a competitive • increased visitor yield/spend
advantage in tourism.
• wider visitor dispersal
• increased visitor satisfaction
Section 23
Creative Industries
Who: Creative industries are those industries that require
originality of thought, expression and imagination
Creative industries businesses are captured in a as predominant inputs in the production process.
number of Australia and New Zealand Standard Creative industries have a potential for wealth and
Industry Classifications such as information, media job creation through the generation and exploitation
and telecommunication, arts and recreation services of intellectual property. NESTA defined Creative
and professional, scientific and technical services. Industries in their 2013 Manifesto as “those
economic activities which involve the use of creative
This Plan adopts the generally accepted definition talent or commercial purposes”.
that includes:
Creative industries businesses are creators of and
• music composition and production
early adopters of technology. They are innovators
• film and television production that continually develop new ways to connect.
• entertainment software (including animation Cultural industries are a significant sector of the
and computer games) Australian economy. According to a 2015 Australia
Council report, in 2008-9 Australian cultural
• performing arts
industries generated over $50 billion in economic
• writing, publishing and print media activity, or $35 billion in Gross Value Added (GVA).
This was higher than the GVA for agriculture, forestry
• advertising, graphic design and marketing
and fishing ($29 billion); electricity, gas, water and
• architecture, visual arts and design. waste services ($27 billion); and accommodation
and food services ($28 billion).
What:
Creative industries are a significant aspect of Noosa’s
Creative industries:
culture and lifestyle adding considerable wellbeing
• are high users of technology benefits to residents and visitors alike.
• trade on knowledge and intellectual property for
How:
production
• embrace creativity which drives innovation Activity in this sector looks to support increased:
• significantly contribute to the Noosa lifestyle • collaboration and clustering
• generally export services outside of the Shire • business activity
• underpin a number of Noosa’s high profile • employment and career opportunities
events.
• education and training opportunities.
Noosa Shire | Local Economic Plan | Page 23
Section 24
Professional Services
Who: What:
According to the Australia and New Zealand Standard Professional services are important to the
Industry Classifications, Professional, Scientific and development and growth of the key industries. They
Technical Services include businesses that specialise provide support and services that help their clients
and sell their expertise as opposed to selling to manage and improve their business, and they play
equipment or materials. This specialisation generally a key role in the commercialisation of new products
requires a high level of training and formal (usually and services.
tertiary level) qualifications. It includes scientific
research, architecture, engineering, computer Professional services are a key component of industry
systems design, law, accountancy, advertising, market supply chains and they tend to cluster in response to
research, management, and consultancy services, areas of specialisation. They are therefore important
veterinary science and professional photography. to the growth and development of the priority sectors
identified in this Plan.
Many businesses traditionally included in Professional
Services maybe captured in other priority sectors. The Professional Services sector is strongly
For example Architects maybe captured in Creative represented in the Noosa Shire according to the
Industries. Business will be counted once only and 2011 Census data thus:
will not be duplicated across multiple sectors. • professionals account for approximately 18% of
employment
• managers account for approximately 14.4% of
employment
• sales workers account for approximately 14% of
employment.
How:
Activity in this sector looks to support increased:
• connection, collaboration and clustering
• business activity
• employment and career opportunities.
Section 25
7
Who:
There is an opportunity for the business community to work with Council to
consider potential opportunities that may shape the next planning scheme.
Definitions and zonings in the new scheme may require scrutiny to better
accommodate changing business, industry and workplace practices and needs.
Effective Land
Use Planning What:
One of Council’s key tools to influence the local economy is the Integrated Land
Use Planning Scheme. The planning scheme identifies the type of development
the community would like to see in specific locations as well as the "look and
feel" of those areas. It also establishes the criteria by which development will be
assessed. It is the instrument used to balance and maintain amenity, protect our
competitive advantages, identify and shape our precincts and centres, and thus
cater for the future needs of business and industry.
How:
Effective land use planning will be achieved through consultation and
engagement with the community, including business and industry, as Council
develops the next planning scheme. It is anticipated that work will begin on the
new planning scheme in 2016-17.
Noosa Shire | Local Economic Plan | Page 25
Section 26
Who:
8
On trend with the rest of the nation, Noosa’s business community
predominately consists of micro and small businesses that clearly
make a substantial contribution to the local economy:
89.6% of businesses in Noosa are classified as micro. This figure is
marginally above that of the SEQ Region and the State.
Enterprise
Anecdotally, 40% of small businesses fail in the first four years of
Support operation with a further 15-20% closing by year seven.
Census data suggests that, in 2011, just under 9% of the Noosa
workforce worked from home. This indicates the large number of home-
based businesses that operate in the Shire.
What:
Objective: Support the
development of strong Projects that support enterprise development will be delivered in
businesses and stable partnership with local businesses, business representative groups and
organisations, as well as government agencies. These stakeholders will
employment opportunities
operate in a variety of roles according to their area of interest, their
with a focus on those
expertise and the available tools.
that export products and
services outside of the How:
Noosa Shire and that
operate in priority industry Actions to achieve the Enterprise Support objective will:
sectors.
• encourage the development of strong and capable local businesses
• attract talented entrepreneurs
• increase capacity of local businesses to export products and
services beyond the Shire boundaries across priority sectors.
Section 27
9
Objective: Ensure the provision of infrastructure is
appropriate to meet the needs of business and visitors.
Who:
Council, in partnerships with other levels of government, plays a lead
Essential role in delivering and maintaining essential community infrastructure.
Infrastructure Meanwhile the private sector invests heavily to enable commercial
development.
What:
COMMUNITY SENTIMENT
The provision of infrastructure is important to support business growth
There is a lack of broadband and development and should take into account the rapid evolution
connectivity in Noosa. and advances in infrastructure provision. This includes: transport
infrastructure that supports efficient delivery of product and services;
effective public transport for employees and customers; and business
infrastructure such as digital connectivity, centre of excellence,
business incubators and accelerators.
In a locale such as Noosa, where lifestyle is a key competitive advantage,
high standards of community infrastructure are inevitably prioritised.
How:
Infrastructure needs and priorities will continue to be identified in
consultation with the community and via stakeholder partnerships.
Noosa Shire | Local Economic Plan | Page 27
Section 28
10 Objective: Establish a connected business community
where knowledge is openly shared and a culture of
learning and skill development exists.
Skilled and
Connected
Businesses Who:
There are a number of local business organisations, representative
groups and education providers that contribute to developing
connections, skill development opportunities and educational
programs.
What:
It is widely recognised that education and human capital are key
inputs to economic development. Furthermore, skills and knowledge
underpin business development in smart industry sectors. There is a
COMMUNITY SENTIMENT recognised relationship between education, interpersonal connectivity
and lifelong economic and social outcomes.
Some of the residents of Noosa
represent very successful and The attraction and retention of talented people and the development
intelligent business people that of alliances with relevant institutions and organisation is important to
have make a lifestyle choice
establishing a network of skilled and connected businesses.
to live in Noosa. These people
often have very strong global
business networks. How:
Actions to achieve this objective will support stakeholders to work
collaboratively to develop more opportunities to connect and upskill
existing and potential businesses.
Section 29
11
Implementation,
Monitoring &
Reporting
In adopting the Local Economic Plan on behalf of • Noosaville Business Association
the community, Council recognises that achieving
• Country Noosa
the desired outcomes will require a commitment
of resources and specialist skills from a number of • Digital Sunshine Coast
groups and organisations within the community. • various meet-up groups and registered training
Therefore, the delivery of this Plan will be the result organisations
of collaborative projects undertaken with groups
including but not limited to: Council aims to achieve the desired outcomes of the
Local Economic Plan over a five-year implementation
• Tourism Noosa Limited period. As part of the annual operational planning
• Sunshine Coast Creative Alliance and budget process, an Implementation Plan will
be developed, that describes priority initiatives and
• Noosa Biosphere Reserve Foundation
identifies partners or lead agents where known.
• CleanTech Sunshine Coast
The annual Action Plan will clearly identify:
• Chamber of Commerce & Industry Queensland –
Noosa • prioritised projects and desired outcomes
• Regional Food & Agribusiness Network • what needs to be done
• Cooroy Chamber of Commerce • who is going to do it
• Department of Agriculture & Fisheries • what resources are required
• Department of State Development • key performance indicators.
• Central Queensland University Projects included in the annual Action Plan will be:
• Regional Development Australia • realistic and achievable
• University of the Sunshine Coast • market driven
• Noosa Junction Association • innovative in approach where appropriate
• Innovation Centre Sunshine Coast • the best use of available resources.
Noosa Shire | Local Economic Plan | Page 29
Section 30
Council may take on a variety of roles in the Change will be measured across the following
implementation of projects that result from this timeline:
Local Economic Plan. These may include facilitation,
• Statistics reflect movement at year 3
information sharing and partnership activities.
• Trend is demonstrated at year 5
Progress on the Local Economic Plan and priority
• Systemic change achieved at year 7
actions will be reviewed and reported to council and
the community annually. The Action Plan with be 3. Economic performance will be considered
amended and updated to reflect the outcomes of the alongside Council’s broader sustainability
annual review process. Implementation Plans with measures that will be developed to accompany
then be developed to achieve these actions. Council’s Sustainability Principles. These
measures will be an integral to assessing the
A three tiered measuring process will be used to success of the Local Economic Plan.
determine to what extent the desired economic
outcomes are being achieved.
1. Projects included in the annual Implementation
Plan will be monitored in regard to process and
success.
2. Key data will be gathered on an annual basis to
track and monitor the state of the local economy
and to inform the review of this Plan. This will
include but not be limited to:
Measures Target
Growth in gross regional product Above the Queensland average
Growth in gross regional product compared to population growth GRP growth exceeds population growth
Growth in gross regional product in each of the defined priority
Year-on-year increase
industry sectors
Unemployment rate compared to state average Lower than state average
Average income growth Higher than the state average
Councils Economic Tool Box
• Direct links to other levels of Governments
• Procurement
• Planning scheme and compliance
• Infrastructure hard and soft
• Economic programs and internal resources
Section 31
12 Summary Economic Profile
- Prepared by the AEC Group
Appendix I
Population While population growth began to slow in the early
2000’s, Noosa’s reputation as a world class tourism
The Noosa economy is not dissimilar to other lifestyle destination continued to grow strongly, deepening
destinations in that the economy has historically our economic reliance on tourism, hospitality and
been geared towards population driven industry retail as key employing industry sectors.
sectors.
Since 2004 population growth in Noosa Shire
The Noosa economy experienced particularly high averaged 1.2% per annum compared to 2.2% for SEQ
levels of population growth in the period between region and 2.1% for Queensland, however forecast
1981 and 1996, ranging between 16.5% and 5.1% population growth is expected to average only 0.8%
on an annual basis. This population growth and per annum in Noosa Shire reaching a population of
Noosa’s high tourism profile have in the past been approximately 62,000 by 2036. This is consistent
key economic drivers. with the Noosa Plan which identified the optimum
carrying capacity for our community.
Noosa LGA Historical and Projected Population
Noosa Shire | Local Economic Plan | Page 31
Section 32
Noosa’s population is ageing, albeit faster than many While the aging population going forward implies
other regions. In 2011, the median age for the shire a smaller workforce will produce less in economic
was 46 years compared to 38 and 36 years in the terms, it also indicates there will be demand for
SEQ region and Queensland respectively. Residents a range of goods and services specific to an older
aged 45 years and over accounted for 39.3% of the demographic.
population in 1991 and 50.9% at the 2011 census.
Source: Noosa Shire Council (unpublished)
Employment • Retail trade employs 16% of the total workforce,
which is 50% higher than the Australian average
Employment trends in Noosa reflect both our aging
• Accommodation and foods services employ
population, national trends in health care, and a
14% of the total workforce which is double the
strong tourism sector. Increased employment in
Australian average
professional, scientific and technical services signals
growth in ‘smart’- high value industry sectors. This is • Health care and social assistance employs 12%
a trend that could be exploited. of the total workforce
• Education and training employs 9% of the total
Three of the top five employment sectors in Noosa
workforce, and
are primarily geared towards population and tourism
driven industry sectors. These five sectors provide • Construction employs 8% of the total workforce.
60% of all local jobs:
Section 33
Employment by Industry, 2011 Note: Place of work. Source: ABS (2011)
Change in Employment, Noosa Shire, 2001-11
Source: ABS (2001, 2011)
Noosa Shire | Local Economic Plan | Page 33
Section 34
Noosa Shire has a labour force of 27,055 people. Across all occupations, professionals are the most
25,085 are currently employed and 1,970 are prominent accounting for 18.5% of all employed
not, reflecting an unemployment rate of 7.3%. Noosa residents. This was followed by technicians
Unemployment in Noosa Shire is generally slightly and trades 15.5%, managers 13.7% and sales
higher than the SEQ Region and the State. workers 12.4%.
Noosa LGA Unemployment and Labour Force - Source: QGSO (2015)
Across all occupations, professionals are the most
prominent accounting for 18.5% of all employed
Noosa residents. This was followed by technicians
and trades 15.5%, managers 13.7% and sales
workers 12.4%.
Section 35
Tourism
Noosa has a world class tourism sector and notable In the year ending June 2015 the sector injected
brand awareness. The tourism sector is strong and $700 million into the local economy, with increases
active and as a result experienced good increases in the higher yield international and interstate
in visitation for both domestic and international markets while the lower yielding day trip visitor
visitors for the year ending June 2015, up 16% and market saw expenditure drop considerably (-15%).
19% respectively.
Source: Tourism Research Australia, National and International Visitor Survey, YE June 2015/EMDA
COMMUNITY SENTIMENT
Noosa is well known as a tourism destination and tourism is a large part
of the local economy that can provide a strong platform of leverage
for other parts of the economy. Due to the reliance on tourism, there
are large swings in employment and a strong reliance on part-time or
casual work.
Noosa Shire | Local Economic Plan | Page 35
Section 36
Gross Regional Product
Noosa Shire produced just under $2.6 billion in health care, retail and construction being the fastest
gross regional product (GRP) in 2013-14, this was an growing sectors.
increase of 5.6% on the previous year, compared to
1.8% and 2.3% increases for SEQ Region and the Electricity, gas, water and waste services generated
State respectively. The Noosa economy experienced the highest GRP per employee at $429,461 per
stronger growth than the SEQ Region and Queensland employee, followed by financial and insurance
as a whole, on average over the last 5 years. Noosa’s services at $291,199 per employee, and rental, hiring
GRP averaged 2.5% per annum growth over the last and real estate services ($151,638 per employee).
five years compared to 2.2% for SEQ Region and
Conversely the major Noosa Shire industries of
2.1% for Queensland as a whole.
retail trade and accommodation and food services
Industry sector contribution to the economy in terms generate lower GRP per employee $54,806 and
of industry value add to gross regional product, again $42,788 per employee respectively.
clearly reflects the structure of the economy with the
Noosa Shire Historical GRP and Growth Rate - Source: AEC (unpublished)
Noosa Shire IVA Breakdown (2013-14) - Source: AEC (unpublished)
Section 37
Income
Industries most closely associated with the Noosa Shire reported a median household income
tourism sector such as retail, accommodation almost $200 below the SEQ Region average and
and food services together with transport, postal almost $300 below the State average in 2011 ($953.5,
and warehousing; offered the lowest wages. This $1,150.7 and $1,235.0 per week respectively).
included arts and recreation services at $698.50 per
week, accommodation and food services $612.7 per This may reflect the attraction of a lifestyle region
week, and retail trade $607.2 per week. where people choose to work less/part time; and
could be partly attributed to the high proportion of
Industry Noosa part-time work in the region. Part time work accounts
for around 35%-40% of total employment within
Mining $1,953.4
the broader Sunshine Coast Statistical Area Level
Electricity, Gas, Water & Waste Services $1,531.8 4 (SA4), compared to around 25%-30% in other
Financial and Insurance Services $1,317.1 benchmark regions.
Public Administration and Safety $1,268.4
Professional, Scientific and Technical
$1,204.1
Services
Construction $1,142.5
Education and Training $1,135.5
Information Media and
$1,085.8
Telecommunications
Transport, Postal and Warehousing $1,068.7
Health Care and Social Assistance $1,058.6
Wholesale Trade $1,045.8
Rental, Hiring and Real Estate Services $1,032.6
Manufacturing $1,015.8
Administrative and Support Services $854.3
Agriculture, Forestry and Fishing $841.9
Arts and Recreation Services $782.9
Other Services $767.8
Accommodation and Food Services $686.7
Retail Trade $680.5
Noosa Shire | Local Economic Plan | Page 37
Section 38
Income
Noosa Shire is home to some 7,400 businesses. Many of these same people are active within the
62.1% of those are non-employing micro businesses community and business organisations such as
and 27.5% employ between 1-4 people. At the other Tourism Noosa, Noosa Biosphere Reserve Foundation,
end of the scale 0.01% employ 200 or more people. Noosa Community Biosphere Association Inc. The
By turnover, 26.4% of businesses have a turnover Chamber of Commerce and Industry Queensland
between $0 and $50,000 with 13.1% turning over – Noosa Business Mentors and the Project Focus
between $500,000 and $2 million. Group established to contribute the development of
this Plan.
Noosa is also home to a range of very successful
entrepreneurs and business people with expertise
across multiple industry sectors.
Noosa LGA Business Counts by Turnover Range - Source: ABS (2015d)
Business Counts by Employment Size - Source: ABS (2015d)
Section 39
Cluster mapping highlights where Noosa has an growing at the nations level but not currently strongly
existing competitive advantage against a national represented in the region (lower right quadrant). It
industry backdrop using Location Quotients – In this further shows employment sectors that are forecast
instance it relates to the concentration of industries to contract nation-wide, identifying those sectors
by employment, overtime. By doing this, growth likely to be shedding jobs across Australia (left side
opportunities in specific industry sectors can be of the graph).
identified and considered.
Well represented, high growth industry sectors for
Industry clusters located above the “1”on the vertical Noosa Shire include:
axis indicate an existing industry concentration and
• Rental, hiring and real estate services (LQ 2.2)
a competitive advantage within the region. Forecast
national industry employment growth (2014-21019 • Accommodation and food services (LQ 2.1)
is plotted along the horizontal axis, with ‘zero’ per • Retail trade (LQ 1.5).
cent’ growth over the five years creating a midline.
The further to the right of this central horizontal Future high growth sectors relevant to Noosa Shire
axis, the faster the industry is forecast to expand. are:
Similarly, the further to the left, the faster it is forecast
• Professional, Scientific and Technical Services
to contract. The size of the cluster (bubble) within
(LQ 1.0)
the map represents the size of the local workforce in
the industry sector. • Financial and insurance services (LQ 0.6)
• Healthcare and social assistance (LQ 1.1)
The cluster maps identify the national industry sectors
where the Noosa Shire has a relative competitive • Education & Training (LQ 1.1).
advantage (upper section). These are natural targets • Cluster Map (ANZSIC 1 Digit)
for economic and industrial development. The maps
also shows industry employment sectors that are
Noosa Shire | Local Economic Plan | Page 39
Section 40
13
Definitions
Economic Structure - Economic structure is a term that describes Business accelerators will generally offer all of the services
the changing balance of output, trade, incomes and employment offered by a business incubator. The key difference is the level
drawn from different economic sectors – ranging from primary of hands-on involvement by accelerator management which
(farming, fishing, mining etc) to secondary (manufacturing and should increase the chances of success.
construction industries) to tertiary and quaternary sectors
(tourism, banking, software industries). Gross Regional Product (GRP) - is one of several measures of
the size of its economy. Similar to GDP, GRP is defined as the
Brand - Is the combination of design and words employed in market value of all final goods and services produced within an
creating an image that identifies a product and differentiates area in a given period of time.
it from its competitors. Over time, this image becomes
associated with a level of credibility, quality, and satisfaction Australian Bureau of Statistics (ABS) - Australia’s national
in the consumer’s mind. The Noosa Brand is built around the statistical office. The mission statement of the ABS is to assist and
natural beauty of our region that is conducive to relaxation and facilitate informed decision making, research, and discussion
revitalisation, and reflects a level of style. within governments and the community by providing a high
quality and objective national statistical service.
Business Incubator - The definition of a Business Incubator
can be described as a set of programs set up by a government, Australian and New Zealand Standard Industry Classification
business alliance or academic group though a variety of (ANZSIC) - is a hierarchical classification with four levels, namely
services/training. The intent is to help small companies in the divisions (the broadest level), subdivisions, groups and classes
incubator have a better chance of survival through the start-up (the finest level). At the divisional level, the main purpose is to
phase. Services may include but not limited to: provide a limited number of categories which will provide a
broad overall picture of the economy.
• office space: Usually at a reduced rate
• office services: Receptionist, conference rooms, computers, Peri-urban - can be described as the landscape interface between
office equipment etc town and country, the rural - urban transition zone where urban
and rural uses mix. It is the area immediately adjoining an urban
• entrepreneurial advice and mentoring: Entrepreneur advisor
area, between the suburbs and the countryside.
services can range from establishing a web presence to
identifying IP licensing opportunities to raising capital
Smart Economy - This Plan refers to a smart economy as one that
• business planning and market adjustment consulting: recognises four forms of capital: human; built; environmental and
Business plans are dynamic and constantly need to be social; and combines the successful elements of the enterprise
adjusted to fit the market economy and the innovation and ideas economy, while at the
• contacts and Networking: The biggest advantage of a business same time sustaining a high quality natural environment, and a
incubator is its access to experienced entrepreneurs, cohesive and connected community.
innovators and professionals who can answer questions,
provide guidance and resources.
Business Accelerator - A Business Accelerator is very similar to
an incubator but differs in that they usually have a greater focus
on companies entering or growing in a national or global market.
Business accelerators are more likely to be financed by venture
capitalist looking for an opportunity to finance growth potential
through defined action plans.
Section 41
Image Credits
Front Cover:
High speed broadband enabled business and study hub
Floating Land Biennial Creative Industries Event
CQU
Page
7. Aerial image Noosa National Park, Noosa suburbs and hinterland
8. Locally grown produce available for sale in Pomona
11 2014 Sunshine Coast Business Awards Sponsored by Noosa Council
12. Antiques retailing Noosa Hinterland
15. Frontline Care Solutions, production of doctor led training
16. Noosa Leisure Centre Noosaville
17. Noosa Triathlon
19. Threads Project / J2 Co-working
20. Rural Enterprise Kin Kin
21. Waste initiative Peregian Beach
22. Tourism promotion Melbourne 2015 courte4sy of Tourism Noosa
23. Butterfactory Arts Centre, Cooroy
24. Customer Service
25. Noosa Junction Business Centre
26. Noosa Boardroom shared working space
27. the j performance venue, university campus, conference centre and community space
28. Centre Queensland University Campus Noosaville
29. Long Lunch Hasting Street Noosa Heads catered by local restaurants
30. Noosa Junction emerging dining precinct
Noosa Shire | Local Economic Plan | Page 41
Section 42
mis oO OZ ‘o)~ yAS cn mom
Section 43
Noosa Shire | Local Economic Plan | Page 43 Noosa Shire | Local Economic Plan | Page 43
Section 44
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