2015-12-14 General Committee Agenda Attachment 1 to Item 3 Noosa Shire Economic Plan

                                                                       Health & Wellness



Who:                                                     What:
According to the ANZSIC, Health Care and Social          The health and wellness sector:
Assistance includes, among other things, hospitals,
                                                         •   Is growing strongly locally, regionally and
medical services, residential care, allied health
                                                             nationally
services, pathology and diagnostic services, plus
child care services.                                     •   Aging population will stimulate need/demand
                                                             for services in this sector
For the purposes of this Plan, the wellbeing sector
                                                         •   Has been identified as a future driver of
has been included given that:
                                                             innovation and technology
•   healthcare begins     with   preventing    illness
                                                         •   Provides a range of employment opportunities
    through wellness
                                                         •   Has direct links to education and training
•   the Noosa brand supports the wellness market
                                                             opportunities
    with a tourism focus
                                                         •   Supports local wellness, revitalisation and
•   events such as the Noosa Multi Sports Festival
                                                             remedial businesses and the healthy lifestyle
    and Triathlon, the Noosa Festival of Surfing, King
                                                             appeal of the area
    of the Mountain, and Noosa Ultimate Sports
    Festival are conducive to health and wellness        This sector is trending positive locally, regionally
    and to Noosa’s outdoor lifestyle and climate         and nationally, driven by our aging population plus
                                                         advances in technology, diagnostics and treatments.
•   high standard infrastructure such as the Noosa
                                                         The sector also relies on the same lifestyle factors
    Aquatic Centre, Noosa Leisure Centre and the
                                                         that underpin the popularity of tourism and make
    Noosa Trail Network support healthy lifestyles.
                                                         Noosa a much sought after destination.

                                                         While the aging population may imply that a
                                                         shrinking workforce could produce less in gross
                                                         economic terms, it also indicates that there will be
                                                         demand for a range of goods and services specific
                                                         to an older demographic. Our aging population is
                                                         looking to remain active and healthy for longer. This
                                                         will drive opportunities in wellness industries.