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2015-12-14 General Committee Agenda Attachment 1 to Item 3 Noosa Shire Economic Plan

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Tourism
Noosa has a world class tourism sector and notable      In the year ending June 2015 the sector injected
brand awareness. The tourism sector is strong and       $700 million into the local economy, with increases
active and as a result experienced good increases       in the higher yield international and interstate
in visitation for both domestic and international       markets while the lower yielding day trip visitor
visitors for the year ending June 2015, up 16% and      market saw expenditure drop considerably (-15%).
19% respectively.




   Source: Tourism Research Australia, National and International Visitor Survey, YE June 2015/EMDA




                                             COMMUNITY SENTIMENT

                        Noosa is well known as a tourism destination and tourism is a large part
                        of the local economy that can provide a strong platform of leverage
                        for other parts of the economy. Due to the reliance on tourism, there
                        are large swings in employment and a strong reliance on part-time or
                        casual work.




                                                                              Noosa Shire | Local Economic Plan | Page 35
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