2015-12-14 General Committee Agenda Attachment 1 to Item 3 Noosa Shire Economic Plan

       3
    The Noosa
     Context




To inform the development of this Plan:                Key findings:

•   AEC Group Ltd, a leading Australian consultancy    •     an economic structure heavily reliant on tourism,
    specialising in economics, was engaged to                retail and construction
    prepare an economic profile for the Noosa
                                                       •     historically high population driven economic
    Shire. The full version of the Economic Profile
                                                             growth, predicted to slow to less than 1.0% in
    can be found in the background documents that
                                                             the future
    support this Plan and a summary can be found
    at Appendix 1. AEC were tasked to:                 •     low household incomes and lower full-time
                                                             employment rates
    »» form a baseline from which to monitor and
       measure the economy over time                   •     an ageing population

    »» provide information to assist business and      •     strong brand awareness
       industry in decision-making                     •     Noosa Shire is home to a large number of very
•   A project focus group was established to                 successful entrepreneurs and business people
    review information obtained at community
                                                       •     business and industry are ready and willing to
    consultation, identify gaps and contribute, test
                                                             partner and collaborate to implement this Plan.
    and prioritise ideas.

•   Community opinion was sought via 2 public
    workshops and through Council’s on-line
                                                                      COMMUNITY SENTIMENT
    community engagement Portal Yours Say
    Noosa.                                                 “Noosa is well known as a tourism destination and
                                                           tourism is a large part of the local economy that
                                                           can provide a strong platform of leverage for other
                                                           parts of the economy.”