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Attachment 1 to Item 7
Planning and Organisation Committee Agenda 18/8/2015
Economic Profile
Noosa Shire Council
Final Report
July, 2015
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Section 2
Noosa Economic Profile
Final
Document Control
Job ID: 17887BNE
Job Name: Noosa Economic Profile
Client: Noosa Shire Council
Client Contact: Carolyn Bullen
Project Manager: Michael Campbell
Email: [email protected]
Telephone: 07 3831 0577
Document Name: AEC - Noosa Economic Profile Final Report
Last Saved: 27/7/2015 2:48 PM
Version Date Reviewed Approved
Draft Report 29/05/2015
Draft Report v1.1 10/07/2015 MK ARP
Draft Report v1.2 13/07/2015 MK ARP
Final 14/07/2015 MC
Final a 27/7/15 MC
Disclaimer:
Whilst all care and diligence have been exercised in the preparation of this report, AEC Group Pty Ltd does
not warrant the accuracy of the information contained within and accepts no liability for any loss or damage
that may be suffered as a result of reliance on this information, whether or not there has been any error,
omission or negligence on the part of AEC Group Pty Ltd or their employees. Any forecasts or projections
used in the analysis can be affected by a number of unforeseen variables, and as such no warranty is given
that a particular set of results will in fact be achieved.
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Key Point Summary
The Noosa economy is typical of a lifestyle and tourism destination. Like most tourism
and lifestyle destinations, much of the economy is geared towards tourism and
population driven industry sectors (i.e. retail, accommodation and food services, health
care, etc.). Similar to other areas, the local economy is reliant on tourism and population
growth to generate economic growth.
The Noosa economy has many inherit challenges including lower levels of population
growth (important to drive the economy), an older population that is aging faster than
other communities in QLD (which changes the dynamics of the local economy and
expenditure patterns – significant again due to Noosa’s economic structure) and the over
reliance on tourism and population driven industries (which means susceptibility to
future economic shocks and a lack of economic sustainability and resilience). The current
economic structure translates through to lower levels of full-time employment, which
means that local wages and incomes are below the State average.
Noosa has a strong and significant brand and image, which probably acts as one of the
area’s strongest competitive advantages. Ways must be found to leverage this brand
and the amenity and lifestyle of the area to leverage other non-tourism opportunities in
the economy. By doing so, the economy will become more diverse, create higher levels
of value and present new and varied opportunities for new job growth.
Important Trends
The following important trends will greatly impact the future economic development of
Noosa:
Population growth: Population growth in Noosa has accelerated for the first time in
many years, growing 1.4% in 2014 (compared to 1.2% the previous two years). At the
same time population growth across SEQ and QLD has slowed. Given the importance of
population growth to the Noosa economy, this is a noticeable and important change.
Figure KPS.1: Noosa LGA Historical and Projected Population
70,000 3.0%
60,000
2.5%
50,000
2.0%
40,000
Population
% Growth
1.5%
30,000
1.0%
20,000
0.5%
10,000
0 0.0%
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2016 2021 2026 2031 2036
Noosa Noosa % Growth SEQ % Growth Queensland % Growth
Source: ABS (2015a), QGSO (2015)
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Aging Population: Noosa’s population is aging, quickly. An aging population not only
means that residents are leaving the workforce (and producing less in economic terms),
but at the same time there will be increases in demand for a range of goods and services,
including aged care, health care and many related industries. This demographic shift has
numerous implications including that the economy must produce more value with fewer
employees. At the same time, there are net declines in younger residents, which will
have an impact on the economy as young families are big spenders in the economy and
utilise a variety of services and infrastructure.
Figure KPS.2: Residents by Age Bracket, Noosa Shire LGA, 1991-2036
100%
90%
Proportion of Residents in Age Brackets (%)
80%
70%
60%
50%
40%
30%
20%
10%
0%
1991 1996 2001 2006 2011 2016 2021 2026 2031 2036
0-4 years 5-14 years 15-19 years 20-24 years
25-34 years 35-44 years 45-54 years 55-64 years
65-74 years 75-84 years 85 years and over
Source: Noosa Shire Council (unpublished)
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Employment Trends: Various trends in employment structure are likely to continue.
Growth in retail trade and accommodation and food services is indicative of the strong
local tourism industry and the job losses in other areas such as construction and
manufacturing. Growth in healthcare is likely a function of the aging population as well
as further advances in health related areas (which continues to generate new jobs). The
significant growth in healthcare is a national trend and is likely to continue. The growth
in professional, technical services as well as administrative services may signal early
growth of new industries that can make a relatively high value-added contribution to the
economy. These trends are likely to continue to impact the future economy.
Figure KPS.3: Change in Employment, Noosa Shire, 2001-11
Other services
Arts and recreation services
Health care and social assistance
Education and training
Public adminsitration and safety
Administrative and support services
Professional, scientific and technical services
Rental, hiring and real estate services
Financial and insurance services
Information media and telecommunications
Transporrt, postal and warehousing
Accommodation and food services
Retail Trade
Wholesale trade
Construction
Electricity, gas, water and waste water
Manufacturing
Mining
Agriculture, forestry and fishing
-400 -200 0 200 400 600 800 1,000 1,200
Employment (No.)
Source: ABS (2001, 2011)
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Tourism: As tourism is an important industry in Noosa, trends in tourism are important.
After two years of impressive growth (15% year over year), overall visitation to Noosa
dropped 15%. Fortunately, the majority of the loss was in the day trip market (which
provides the least amount of economic value or yield). Overnight and international
visitation both grew, which is encouraging for the future. Even with the decline in
visitation, tourism still injected $600 million into the local economy.
Figure KPS.4: Tourism Visitation, Noosa Shire LGA, 2006 to 2014
2,500 25%
2,000 15%
Number of Visitors ('000)
% Ann. Growth.
1,500 5%
1,000 -5%
500 -15%
0 -25%
YE Sep YE Sep YE Sep YE Sep YE Sep YE Sep YE Sep YE Sep YE Sep
2006 2007 2008 2009 2010 2011 2012 2013 2014
Day Vistors ('000) Overnight Visitors ('000)
International Visitors ('000) % Growth
Source: TRA (2014c)
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Data Analysis Summary
Since 2004, Noosa’s population has grown at a slower rate (average annual rate
of 1.2%) than SEQ (average annual rate of 2.3%) and QLD (average annual rate of
2.1%). In 2014, the gap narrowed significantly, with population growth in Noosa
increasing by 1.4% and population growth slowing in SEQ (1.7%) and QLD (1.5%).
Population Growth is Important to the Economy
The population directly drives roughly one-third of the economy, so the growth of the
population can have a significant impact on the economy, particularly for a community
like Noosa, where the economic structure heavily revolves around population driven
sectors.
Noosa’s population is older than SEQ and QLD and aging quickly. The median age
of Noosa’s residents was 45.9 years in 2011. This is 7.8 years higher than the median
age of SEQ Region residents (38.1 years) and 9.9 years higher than the median age of
residents of the State (36.0 years). Since 1991, Noosa has seen a significant increase
in the proportion of residents aged 45 years and over. Residents aged 45 years and over
accounted for 39.3% of the population in 1991, 45.3% in 2001 and 50.9% in 2011.
Residents aged 65 years and over has grown from 16.5% of the population in 1991 to
19.3% in 2011. Looking forward to 2036, a projected 57.2% of all residents in the Shire
will be aged 45 years and older, with almost a third of all residents forecast to be aged
65 years and over.
Noosa has lower household and individual incomes than SEQ and QLD. In 2011,
the Shire reported a median household income almost $200 below SEQ and almost $300
below the State ($953.5, $1,150.7 and $1,235.0 per week respectively). Between 2006
and 2011, Noosa’s household income grew at an average annual rate of 2.8%, which is
below the rate of annual inflation (3.2%) during this time. Conversely, Noosa’s individual
income levels grew by an average annual rate of 3.8% during this time.
Noosa’s economic structure is geared towards population driven industry
sectors and tourism.
o The top five employment sectors in Noosa (which provide 60% of all local jobs)
are:
Retail trade (largest employment sector, 16% of total) – 50% higher than the
Australian average
Accommodation and food services (14% of total) – double the Australian
average
Health care and social assistance (12% of total)
Education and training (9% of total)
Construction (8% of total)
o The top five GRP sectors in Noosa (which make up 45% of the economy) are:
Construction (13% of total)
Health care and social assistance (largest GRP sector, 11% of total) – 60%
higher than the Australian average
Retail trade (11% of total) – over 50% more than the Australian average
Financial and insurance services (9% of total)
Rental, hiring and real estate services (7% of total)
o The top five employment sectors make up over 60% of total jobs, but only
deliver 38% of the value of the economy (GRP).
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Economic Reliance
The economic structure of Noosa is based on tourism and population growth. The health
of the local economy will be reliant upon future population growth and growth in the
local tourism sector. As these two critical drivers change, so too will the economy of
Noosa.
Figure KPS.5: Employment by Industry, 2011
Retail Trade
Accommodation and Food Services
Health Care and Social Assistance
Education and Training
Construction
Professional, Scientific and Technical Services
Manufacturing
Other Services
Administrative and Support Services
Rental, Hiring and Real Estate Services
Wholesale Trade
Public Administration and Safety
Financial and Ins urance Services
Transport, Postal and Warehousing
Arts and Recreation Services Queensland
Agriculture, Forestry and Fishing South East Queensland
Information Media and Telecommunications
Noosa LGA
Electricity, Gas, Water and Waste Services
Mining
0.0% 5.0% 10.0% 15.0% 20.0%
% of Employment by Industry
Note: Place of work.
Source: ABS (2011)
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Figure KPS.6: Industry Contribution to the Economy, 2012-13
Construction
Health care and social assistance
Retail trade
Financial and insurance services
Accommodation and food services
Education and training
Rental, hiring and real estate services
Professional, scientific and technical services
Manufacturing
Administrative and support services
Wholesale trade
Electricity, gas, water and waste services
Public administration and safety
Transport, postal and warehousing
Queensland
Other services
South East
Information media and telecommunications
Queensland
Arts and recreation services Noosa LGA
Agriculture, forestry and fishing
Mining
0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0%
% of IVA
Note: Figures represent Industry Value Added.
Source: AEC
o Given Noosa’s economic structure and underlying drivers, it is not
surprising the fastest growing sectors of the economy are health care,
retail and construction. Between 2001 and 2011, these three sectors alone were
responsible for over half of the overall employment increase during this time.
Economic Change and Growth
The economy is influenced by a multitude of factors. All of these factors are driving
structural and cyclical changes to the economy. The structural changes are likely to
continue, which will mean that many of the changes witnessed over the last decade are
likely to continue. Employment growth in health care, retail, education and other services
is likely to continue, while decreases in industrial activities are also likely to continue. At
the same time, the change in the value added contribution of these sectors is also likely
to continue to change, which would see finance and professional business services
continue to grow, as well as traditional sectors like industry, agriculture and mining.
The important task is to identify the relevant industry trends locally, regionally,
nationally and globally and to identify their potential future impact on Noosa.
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Unemployment in Noosa has been consistently higher than SEQ and the State.
Maintaining a higher unemployment rate is not unusual for tourism areas that possess
a high quality of life. Additionally, SEQ and State unemployment rates have been rising
over the last five quarters (albeit not as fast as Noosa). For Noosa, much of the recent
increase in unemployment is due not to jobs losses but to growth in the labour force.
Figure KPS.7: Noosa LGA Unemployment and Labour Force
30,000 8.0%
7.0%
25,000
6.0%
Unemployment Rate (%)
20,000
Labour Force (No.)
5.0%
15,000 4.0%
3.0%
10,000
2.0%
5,000
1.0%
0 0.0%
Noosa LGA Labour Force Noosa LGA Unemployment % SEQ Unemployment % Queensland Unemployment %
Source: QGSO (2015)
Just like Australia, the Noosa economy is made up of small businesses. 64% of
businesses in Noosa are sole proprietorships (i.e. they do not employ anyone outside of
the business owner, which is slightly higher than the Australian average (61%). 99% of
all businesses in Noosa employ less than 20 people (compared with 98% at the national
level). The importance in the context of Noosa is that there are only 112 businesses that
employ 20 people or more (only 12 that employ 200 or more).
Houses in Noosa are more expensive than in other parts of the State. In 2014,
the median house price in Noosa was $481,410, while in the State it was $405,000.
Since 2001, the median house price in Noosa has always been higher than the State,
however, the difference in the median house price between Noosa and the State in 2014
($76,410) was at its lowest in 12 years. Median house prices in Noosa have risen by an
estimated annual average of 7.0% between 2001 and 2014. This is slightly lower than
the State where the median house price was estimated to have grown by 8.2% annually
on average over the same period. The housing price differential is likely a function of the
high levels of amenity in Noosa (for tourism and lifestyle).
Rent in Noosa is higher than in SEQ and QLD, while mortgage repayments are
lower. The median monthly rent in Noosa is $1,443 compared to SEQ ($1,283) and QLD
($1,300). The median monthly mortgage repayment in Noosa is $1,770 compared to
SEQ ($1,794) and QLD ($1,850).
The average value of residential approvals in Noosa are 30% higher than SEQ
and QLD. Noosa’s average value per residential approval was $371,518 compared to
$280,458 in SEQ and $283,065 in QLD.
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Noosa has seen a dramatic reversal of trends in residential building approvals.
Since 2006-07, there has been a dramatic and consistent decline in the number of and
value of residential building approvals. In 2014, the number of residential building
approvals almost doubled and the value of building approvals increased by 30%. The
change could be influenced by the increase in population growth experienced in 2014,
which would have driven a demand for dwellings and the ongoing increase in residential
prices. Increases in local building activity will greatly benefit the local economy.
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Table of Contents
DOCUMENT CONTROL ........................................................................................... I
KEY POINT SUMMARY ......................................................................................... II
TABLE OF CONTENTS .......................................................................................... XI
1. INTRODUCTION ........................................................................................... 1
1.1 BACKGROUND ................................................................................................... 1
1.2 PURPOSE OF REPORT ........................................................................................... 2
2. POPULATION ................................................................................................ 3
2.1 ESTIMATED RESIDENT POPULATION .......................................................................... 3
2.2 POPULATION BY AGE AND SEX ................................................................................ 5
2.3 MEDIAN AGE .................................................................................................... 6
2.4 POPULATION CHURN ............................................................................................ 6
3. ECONOMIC ................................................................................................... 7
3.1 GROSS REGIONAL PRODUCT .................................................................................. 7
3.2 INDUSTRY VALUE ADDED ...................................................................................... 8
3.3 GRP PER EMPLOYEE............................................................................................ 9
3.4 INCOMES ....................................................................................................... 10
3.5 BUSINESS COUNTS BY EMPLOYMENT SIZE ................................................................. 13
3.6 BUSINESS COUNTS BY TURNOVER RANGE ................................................................. 15
3.7 CLUSTER MAPS................................................................................................ 16
4. PROPERTY MARKET .................................................................................... 19
4.1 MEDIAN HOUSE PRICES ...................................................................................... 19
4.2 MORTGAGE PAYMENTS AND RENT ........................................................................... 19
4.3 RESIDENTIAL BUILDING APPROVALS ....................................................................... 21
4.4 NON-RESIDENTIAL BUILDING VALUE....................................................................... 22
5. HOUSEHOLDS ............................................................................................. 23
5.1 HOUSEHOLD AND PERSONAL INCOME ...................................................................... 23
5.2 HOUSEHOLD SIZE ............................................................................................ 24
5.3 ADDITIONAL DWELLINGS REQUIRED TO SERVICE POPULATION GROWTH .............................. 24
6. LABOUR FORCE .......................................................................................... 26
6.1 UNEMPLOYMENT AND LABOUR FORCE ...................................................................... 26
6.2 YOUTH UNEMPLOYMENT ...................................................................................... 27
6.3 EMPLOYMENT BY INDUSTRY BY PLACE OF USUAL RESIDENCE ............................................ 28
6.4 EMPLOYMENT BY INDUSTRY BY PLACE OF WORK .......................................................... 29
6.5 EMPLOYMENT BY OCCUPATION BY PLACE OF USUAL RESIDENCE ........................................ 32
6.6 EMPLOYMENT BY OCCUPATION BY PLACE OF WORK ....................................................... 33
6.7 EDUCATION .................................................................................................... 33
7. TOURISM .................................................................................................... 40
7.1 VISITATION .................................................................................................... 40
7.2 EXPENDITURE ................................................................................................. 41
REFERENCES ...................................................................................................... 43
APPENDIX A: BUSINESSES BY INDUSTRY DIVISION AND EMPLOYMENT SIZE
RANGES ...................................................................................................... 44
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1. Introduction
1.1 Background
The Noosa Council (Council) is a newly re-established Council following its de-
amalgamation from the Sunshine Coast Regional Council on 1 January 2014. For the first
time in over five years, the Noosa Shire Local Government Area (the Shire) is again
governed exclusively by a local Council with local focus on planning social and physical
infrastructure, economic development, community capacity building, housing and land use
planning.
To inform a range of plans, Council have engaged AEC Group Pty Ltd (AEC) to undertake
a baseline assessment of various socio-economic indicators. These indicators will provide
a consistent set of data for various departments within Council, allowing a comparison of
the Shire and benchmarking against the broader South East Queensland (SEQ) Region and
the State. Ultimately, interpretation and analysis of key findings will inform Council on key
trends, critical issues as well as opportunities for future growth.
Figure 1.1: Map of Noosa and Key Localities
Source: Noosa Shire Council (unpublished)
At the broader geographic level, the Noosa Shire will be benchmarked against the SEQ
Region. The SEQ Region refers to the combination 11 LGAs covering approximately
36,123.1 square kilometres and inclusive of a population of over 3.2 million residents
(2013). For the purposes of this report, the SEQ Region comprises of the following LGAs:
Brisbane (C)
Gold Coast (C)
Ipswich (C)
Lockyer Valley (R)
Logan (C)
Moreton Bay (R)
Redland (C)
Scenic Rim (R)
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Somerset (R)
Sunshine Coast (R)
Toowoomba (R).
For comparison purposes, this report also presents data for the State of Queensland.
Where data for the Shire is not available at the Statistical Area 1 (SA1) level, this document
will report at the Statistical Area 2 (SA2) level. The SA2 localities are as follows:
Noosa Hinterland
Noosaville
Tewantin
Peregian
Sunshine Beach
Noosa Heads.
Figure 1.2: Map of SA2s in Noosa Shire
Source: Google Earth (2015)
1.2 Purpose of Report
The purpose of this report is to provide an economic profile and inform the development of
a local economic plan for the Shire. This report provides a comprehensive update of
economics statistics and comparative data which will form the basis for the local economic
plan. This report is a comprehensive and accessible profile document which can be used
by both the broader community and Council.
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2. Population
2.1 Estimated Resident Population
2.1.1 Long Term Population Growth
Growth in the Shire’s estimated resident population has generally trended downwards
since the 1980’s. Historically, average annual population growth rates in the Shire
ranged between 16.5% and 5.1% in the period between 1981 and 1996. More recently
this growth rate has slowed considerably to 1.3% between 2006 and 2011.
Figure 2.1: Estimated Resident Population, Noosa Shire LGA, 1976-2011
60,000 20.0%
Estimated residential population Ann. Av. Growth (%)
54,000 18.0%
Estimated Resident Population (No.)
48,000 16.0%
Annual Average Growth (%)
42,000 14.0%
36,000 12.0%
30,000 10.0%
24,000 8.0%
18,000 6.0%
12,000 4.0%
6,000 2.0%
0 0.0%
1976 1981 1986 1991 1996 2001 2006 2011
Source: Noosa Shire Council (2014a).
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2.1.2 Historical and Forecast Growth
Population growth in Noosa Shire has averaged 1.2% per annum since 2004 compared
to 2.2% per annum for the SEQ Region and 2.1% for Queensland as a whole.
Forecast population growth is expected to average 0.7% per annum in Noosa Shire,
reaching approximately 62,000 persons by 2036. This compares to forecast growth of
2.0% per annum for SEQ and 1.9% per annum for Queensland as a whole.
Figure 2.2: Noosa LGA Historical and Projected Population
70,000 3.0%
60,000
2.5%
50,000
2.0%
40,000
Population
% Growth
1.5%
30,000
1.0%
20,000
0.5%
10,000
0 0.0%
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2016 2021 2026 2031 2036
Noosa Noosa % Growth South Eas t Queensland % Growth Queensland % Growth
Source: ABS (2015a), QGSO (2015)
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2.2 Population by Age and Sex
Figure 2.3 shows in 2011, the age by sex breakdown in Noosa shows that the greatest
difference between males and females within the Shire occurs for the 5-14 year age
group (11.8% and 13.6% of the Shire’s total population respectively). That is, there are
258 more males aged between 5-14 years than there are females of the same age group
in the Shire.
Another notable difference between males and females occurs for the 85+ year age
group (2.8% and 1.7% of the Shire’s total population respectively). That is, there are
302 more females aged 85+ years than there are males of the same age group in the
Shire.
Figure 2.3: Age by Sex, Noosa Shire, 2011
85 years and over 2.8% 1.7%
75-84 years 5.9% 5.6%
65-74 years 11.2% 12.0%
55-64 years 16.0% 15.5%
45-54 years 16.6% 15.6%
35-44 years 13.8% 12.5%
25-34 years 8.0% 7.8%
20-24 years 3.5% 4.0%
15-19 years 5.6% 6.3%
5-14 years 11.8% 13.6%
0-4 years 4.6% 5.3%
20.0% 15.0% 10.0% 5.0% 0.0% 5.0% 10.0% 15.0% 20.0%
Females Males
Source: ABS (2011)
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2.3 Median Age
In 2011, the median age in the Shire was 46 years compare to 38 and 36 years in SEQ
and Queensland respectively, as shown in Figure 2.4 (ABS, 2011). This shows the older
population of people in the Shire mainly due to its popularity as a retirement area.
Figure 2.4: Median Age, Broader Region, 2011
50
45
40
35
Median Age (years)
30
25
20
15
10
5
0
Noosa Shire LGA South East Queensland Queensland
Source: ABS (2011)
2.4 Population Churn
Table 2.1 shows the population churn within the Shire and reflects that 61.6% of
residents in 2011 were residents in the Shire in 2006.
23.9% of the residents in the Shire lived elsewhere in Queensland in 2006.
4.4% of the residents in the Shire had lived overseas in 2006, showing the international
attraction of the Shire as a destination to live.
Table 2.1: Place of Usual Residence Five Years Ago
Place of Usual Residence Five Years % of Noosa LGA
Ago Population
Within Noosa LGA 61.6%
Elsewhere in Queensland 23.9%
Overseas 4.4%
New South Wales 2.6%
Victoria 0.7%
Western Australia 0.8%
South Australia 0.2%
Northern Territory 0.3%
Australian Capital Territory 0.3%
Tasmania 5.2%
Total 100.0%
Source: ABS (2011)
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3. Economic
3.1 Gross Regional Product
Gross Regional Product (GRP) in Noosa Shire was just under $2.6 billion in 2013-14.
Growth of GRP in Noosa Shire over 2013-14 was 5.6%, compared to 1.8% and 2.3% for
the SEQ Region and State respectively.
Over the last five years GRP growth in Noosa Shire has averaged 2.4% per annum
compared to 2.2% per annum for SEQ and 2.1% for Queensland as a whole.
Figure 3.1: Noosa Shire Historical GRP and Growth Rate
$3,000 6.0%
5.0%
$2,500
4.0%
$2,000
3.0%
% Growth
GRP ($M)
$1,500
2.0%
$1,000
1.0%
$500
0.0%
$0 -1.0%
2008-09 2009-10 2010-11 2011-12 2012-13 2013-14
Noosa LGA GRP ($M) Noosa LGA % Growth SEQ % Growth Queens land % Growth
Source: AEC (unpublished)
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3.2 Industry Value Added
Table 3.1 and Figure 3.2Figure 3.1 show the three main industries in Noosa Shire by
Industry Value Added (IVA) are construction ($282.9 million, 13.5% of IVA), health care
and social assistance ($234.5 million, 11.2% of IVA), and retail trade ($228.0 million,
10.8%).
This reflects the older population in Noosa Shire and the industry focus on health care,
tourism, and population driven industry sectors.
Table 3.1: Noosa Shire IVA (2013-14)
Industry IVA ($M) % of IVA
Construction $282.9 13.5%
Health care and social assistance $234.5 11.2%
Retail trade $228.0 10.8%
Financial and insurance services $178.9 8.5%
Accommodation and food services $151.1 7.2%
Education and training $143.8 6.8%
Rental, hiring and real estate services $133.0 6.3%
Professional, scientific and technical services $130.7 6.2%
Manufacturing $100.7 4.8%
Administrative and support services $99.5 4.7%
Wholesale trade $88.6 4.2%
Electricity, gas, water and waste services $71.6 3.4%
Public administration and safety $63.3 3.0%
Transport, postal and warehousing $62.1 3.0%
Other services $49.8 2.4%
Information media and telecommunications $39.4 1.9%
Arts and recreation services $19.5 0.9%
Agriculture, forestry and fishing $19.0 0.9%
Mining $5.4 0.3%
Ownership of Dwellings $305.9 n.a.
Gross Sector Value Add $2,407.9 n.a.
Taxes Less Subsidies $162.0 n.a.
Gross Regional Product $2,569.9 n.a.
Source: AEC (unpublished)
Noosa Shire has a considerably larger share of industry value add compared to the SEQ
Region and State for health care and social assistance, retail trade, accommodation and
food services, and rental, hiring and real estate services
Noosa Shire has a considerably smaller percentage share of industry value add compared
to the region and state for mining, transport, postal and warehousing, public
administration and safety and manufacturing.
8
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Noosa Economic Profile
Final
Figure 3.2: Noosa Shire IVA Breakdown (2013-14)
Construction
Health care and social assistance
Retail trade
Financial and insurance services
Accommodation and food services
Education and training
Rental, hiring and real estate services
Professional, scientific and technical services
Manufacturing
Administrative and support services
Wholesale trade
Electricity, gas, water and waste services
Public administration and safety
Transport, postal and warehousing
Queensland
Other services
South East
Information media and telecommunications
Queensland
Arts and recreation services Noosa LGA
Agriculture, forestry and fishing
Mining
0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0%
% of IVA
Source: AEC (unpublished)
3.3 GRP Per Employee
The highest GRP per employee in Noosa Shire was generated by the electricity, gas,
water and waste services industry ($429,461 per employee), followed by financial and
insurance services ($291,199 per employee), and rental, hiring and real estate services
($151,638 per employee).
Major Noosa Shire industries generating low GRP per employee include retail trade
($54,806 per employee) and accommodation and food services ($42,788 per employee).
Table 3.2: GRP Per Employee (2013-14)
Industry Sector GRP Per Employee
Electricity, Gas, Water and Waste Services $429,461
Financial and Insurance Services $291,199
Rental, Hiring and Real Estate Services $151,638
Construction $139,640
Information Media and Telecommunications $139,495
Mining $127,586
Wholesale Trade $112,506
Administrative and Support Services $105,297
Transport, Postal and Warehousing $102,266
Public Administration and Safety $89,057
Manufacturing $76,495
Health Care and Social Assistance $73,459
Professional, Scientific and Technical Services $72,651
Education and Training $63,928
Agriculture, Forestry and Fishing $54,822
Retail Trade $54,806
Arts and Recreation Services $50,459
9
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Noosa Economic Profile
Final
Industry Sector GRP Per Employee
Other Services $47,297
Accommodation and Food Services $42,788
Source: ABS (2011, 2015b), AEC (unpublished)
Figure 3.3: GRP Per Employee
Electricity, Gas, Water and Waste Services
Financial and Insurance Services
Rental, Hiring and Real Estate Services
Construction
Information Media and Telecommunications
Mining
Wholesale Trade
Administrative and Support Services
Transport, Postal and Warehousing
Public Administration and Safety
Manufacturing
Health Care and Social Assistance
Professional, Scientific and Technical Services
Education and Training
Agriculture, Forestry and Fishing
Retail Trade
Arts and Recreation Services
Other Services
Accommodation and Food Services
$0 $100,000 $200,000 $300,000 $400,000 $500,000
GRP Per Employee
Source: ABS (2011, 2015b), AEC (unpublished)
3.4 Incomes
Noosa Shire’s highest average industry income was in mining at $1,742.9 per week in
2011, followed by electricity, gas, water and waste services ($1,366.7 per week), and
financial and insurance services ($1,175.2 per week).
Industries most closely associated with the tourism sector 1 offered the lowest wages,
including arts and recreation services ($698.5 per week), accommodation and food
services ($612.7 per week), and retail trade ($607.2 per week).
1
Industries which tend to be influenced most significantly by tourism expenditure include retail, accommodation and
food services and transport, postal and warehousing.
10
Section 23
Noosa Economic Profile
Final
Table 3.3: Average Industry Incomes, $/week (2011)
Industry Noosa Queensland
Mining $1,742.9 $1,792.7
Electricity, Gas, Water and Waste Services $1,366.7 $1,432.1
Financial and Insurance Services $1,175.2 $1,214.9
Public Administration and Safety $1,131.7 $1,236.3
Professional, Scientific and Technical Services $1,074.3 $1,269.0
Construction $1,019.4 $1,135.8
Education and Training $1,013.1 $1,029.0
Information Media and Telecommunications $968.8 $1,073.3
Transport, Postal and Warehousing $953.5 $1,079.4
Health Care and Social Assistance $944.5 $979.9
Wholesale Trade $933.1 $1,031.5
Rental, Hiring and Real Estate Services $921.3 $1,003.4
Manufacturing $906.3 $1,029.1
Administrative and Support Services $762.2 $825.5
Agriculture, Forestry and Fishing $751.2 $735.4
Arts and Recreation Services $698.5 $742.0
Other Services $685.1 $797.4
Accommodation and Food Services $612.7 $546.7
Retail Trade $607.2 $636.1
Source: ABS (2011)
Figure 3.4: Average Industry Incomes Per Week (2011)
Mining
Electricity, Gas, Water and Waste Services
Financial and Insurance Services
Public Administration and Safety
Professional, Scientific and Technical Services
Construction
Education and Training
Information Media and Telecommunications
Transport, Postal and Warehousing
Health Care and Social Assistance
Wholesale Trade
Rental, Hiring and Real Estate Services
Manufacturing
Administrative and Support Services
Agriculture, Forestry and Fishing
Arts and Recreation Services
Other Services
Accommodation and Food Services
Retail Trade
$0.0 $500.0 $1,000.0 $1,500.0 $2,000.0
Incomes ($/Week)
Source: ABS (2011)
11
Section 24
Noosa Economic Profile
Final
Table 3.4: Noosa Incomes by Industry (Inflation Adjusted to November 2014)
Industry Noosa
Mining $1,953.4
Electricity, Gas, Water and Waste Services $1,531.8
Financial and Insurance Services $1,317.1
Public Administration and Safety $1,268.4
Professional, Scientific and Technical Services $1,204.1
Construction $1,142.5
Education and Training $1,135.5
Information Media and Telecommunications $1,085.8
Transport, Postal and Warehousing $1,068.7
Health Care and Social Assistance $1,058.6
Wholesale Trade $1,045.8
Rental, Hiring and Real Estate Services $1,032.6
Manufacturing $1,015.8
Administrative and Support Services $854.3
Agriculture, Forestry and Fishing $841.9
Arts and Recreation Services $782.9
Other Services $767.8
Accommodation and Food Services $686.7
Retail Trade $680.5
Source: ABS (2011, 2015c)
12
Section 25
Noosa Economic Profile
Final
3.5 Business Counts by Employment Size
The majority of businesses in Noosa Shire are non-employing, with the 4,671 businesses
making up 62.1% of all business. This business segment has declined by 4.2% since
2012.
Businesses employing 1-4 people have decreased in number from 2,001 to 1,980 (1.0%)
between 2012 and 2014.
Businesses employing between 5-19 people have remained steady at approximately 630
businesses.
Businesses employing 20-199 people have increased in number from 99 to 111
businesses (12.1%).
Businesses employing 200+ people have increased in number from 3 to 9 (200.0%)
between 2012 and 2014.
Overall the number of businesses in Noosa Shire has declined 2.7% since 2012.
Table 3.5: Noosa LGA Business Counts by Employment Size
Employment Size 2012 2014 % Growth
Non-employing 4,671 4,477 -4.2%
1-4 2,001 1,980 -1.0%
5-19 630 627 -0.5%
20-199 99 111 12.1%
200+ 3 9 200.0%
Total 7,404 7,204 -2.7%
Source: ABS (2015d)
Figure 3.5: Noosa LGA Business Counts by Employment Size (2014)
5-19, 8.7% 20-199, 1.5%
200+, 0.1%
Non-employing
1-4
5-19
1-4, 27.5% 20-199
200+
Non-employing,
62.1%
Source: ABS (2015d)
Noosa Shire has a relatively high proportion of small businesses, with 89.6% of
businesses employing less than five people compared to 88.2% of SEQ Businesses and
87.5% of Queensland businesses.
13
Section 26
Noosa Economic Profile
Final
Table 3.6: Business Count Benchmarks
Noosa South East
Employment Size LGA Queensland Queensland
Non-employing 62.1% 61.6% 61.4%
1-4 27.5% 26.6% 26.1%
5-19 8.7% 9.3% 9.8%
20-199 1.5% 2.4% 2.6%
200+ 0.1% 0.1% 0.2%
Total 100.0% 100.0% 100.0%
Source: ABS (2015d)
Figure 3.6: Business Counts by Employment Size
Non-employing
1-4
15-19
Queensland
South East Queensland
20-199
Noosa LGA
200+
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%
& of Businesses
Source: ABS (2015d)
14
Section 27
Noosa Economic Profile
Final
3.6 Business Counts by Turnover Range
Around 1,900 businesses (or 26.4% of businesses in Noosa Shire) turnover $0-$50,000
per annum. The number of businesses in this turnover range has decreased by 9.3%
since 2012.
Businesses turning over $50,000-$100,000 per annum have decreased by 8.0%,
declining from 1,316 to 1,211 businesses between 2012 and 2014. Businesses in this
turnover range account for 16.8% of all businesses in Noosa Shire.
Businesses turning over $100,000-$200,000 per annum have increased by 0.6%,
growing from 1,421 to 1,430 between 2012 and 2014. Businesses in this turnover range
account for 19.8% of all businesses in Noosa Shire.
Businesses turning over $200,000-$500,000 per annum have increased by 2.9%,
growing from 1,412 to 1,453 between 2012 and 2014. Businesses in this turnover range
account for 20.1% of all businesses in Noosa Shire.
Businesses turning over $500,000-$2 million per annum have increased by 3.5%,
growing from 916 to 948 between 2012 and 2014. Businesses in this turnover range
account for 13.1% of all businesses in Noosa Shire.
Businesses turning over $2 million or more per annum have increased by 5.0%, growing
from 262 to 275 between 2012 and 2014. Businesses in this turnover range account for
3.8% of all businesses in Noosa Shire.
Table 3.7: Noosa LGA Business Counts by Turnover Range
Turnover 2012 2014 % Growth
Zero to $50k 2,100 1,905 -9.3%
$50k to less than $100k 1,316 1,211 -8.0%
$100k to less than $200K 1,421 1,430 0.6%
$200k to less than $500k 1,412 1,453 2.9%
$500k to less than $2 million 916 948 3.5%
$2 million or more 262 275 5.0%
Total 7,427 7,222 -2.8%
Source: ABS (2015d)
Figure 3.7: Noosa LGA Business Counts by Turnover Range
13.1%
26.4%
20.1% $0 to - $50,000
$50,000 - $100,000
$100,000 - $200,000
$200,000 - $500,000
$500,000 - $2 million
16.8%
19.8%
Source: ABS (2015d)
15
Section 28
Noosa Economic Profile
Final
3.7 Cluster Maps
Cluster mapping portrays regional Location Quotients (LQs) against benchmark industry
employment growth over time. By doing this, growth opportunities in specific industry
sectors can be identified.
The cluster maps highlight where Noosa has an existing natural competitive advantage
against the national industry backdrop.
Industry clusters located above the “1” on the vertical axis indicate an existing industry
concentration and a strength or competitive advantage within the region. Forecast national
industry employment growth (2014-2019) is plotted along the horizontal axis, with ‘zero
per cent’ growth over the five years creating a midline. The further to the right of this
central horizontal axis, the faster the industry is forecast to expand. Similarly, the further
to the left, the faster it is forecast to contract. The size of the cluster (bubble) within the
map represents the size of the local workforce in the industry sector.
The cluster maps identify the national industry sectors where the Noosa Shire has a relative
competitive advantage (upper section). These are natural targets for economic and
industrial development. The maps also shows industry employment sectors that are
growing at the national level but not currently strongly represented in the region (lower
right quadrant). It further shows employment sectors that are forecast to contract nation-
wide, identifying those sectors likely to be shedding jobs across Australia (left side of
graph). In order to grow locally, these sectors will need to be focused in very niche
industries.
Cluster maps are presented at the ANZSIC single digit (19 sector) level. A more detailed
two digit industry map are also provided for the manufacturing sector.
Well represented, high growth industry sectors for Noosa Shire include:
Rental, hiring and real estate services (LQ 2.2).
Accommodation and food services (LQ 2.1).
Retail trade (LQ 1.5).
Future high growth sectors in which Noosa Shire is underrepresented include:
Financial and insurance services (LQ 0.6).
Electricity, gas, water and waste services (LQ 0.6).
Public administration and safety (LQ 0.4).
Mining (LQ 0.1).
In terms of two digit manufacturing sectors, Noosa Shire is strongly represented in two
sectors forecast to experience declining employment:
Furniture and other manufacturing (LQ 1.9).
Textile, leather, clothing and footwear manufacturing (LQ 1.2).
16
Section 29
Noosa Economic Profile
Final
Figure 3.8: Cluster Map (ANZSIC 1 Digit)
3.0
Well-represented/Low Growth Well-represented/High Growth
= 600 employees
Cluster Concentration 2011 (Comparison with Australia)
2.5
Accommodation Rental, hiring and
and food services real estate services
2.0
Retail Trade
1.5
Administrative and
support services
Personal Services Health Care and Social Assistance
Arts and recreation
services Construction Education and Training
1.0
Professional, Scientific
Information Media and and Technical Services
Telecommunications
Manufacturing Financial and Insurance
Wholesale Trade Services
0.5
Transport, Postal and Electricity, Gas, Water
Warehousing and Waste Services
Agriculture, Forestry and Fishing Public Administration
Mining
and Safety
Under-represented/Low Growth Under-represented/High Growth
0.0
-10.0% -4.0% 2.0% 8.0% 14.0% 20.0%
% Industry Employment Growth 2013-14 to 2018-19
Source: ABS (2011), IbisWorld (2015)
17
Section 30
Noosa Economic Profile
Final
Figure 3.9: Cluster Map (2 Digit ANZSIC)
2.0
Well-represented/Low Growth Furniture and Other Manufacturing Well-represented/High Growth
Cluster Concentration 2011 (Comparison with Australia)
= 1,400 employees
1.5
Textile, Leather, Clothing and Footwear
Manufacturing
Beverage and Tobacco Product
1.0 Manufacturing
Wood Product Manufacturing
Non-Metallic Mineral Product
Printing Fabricated Metal Product Manufacturing
Manufacturing
Petroleum and Coal Product
0.5 Manufacturing Food Product Manufacturing
Polymer Product and Rubber Product
Manufacturing
Primary Metal and Metal Product Basic Chemical and Chemical Product
Manufacturing Manufacturing
0.0 Pulp, Paper and Converted
Paper Product Manufacturing
Machinery & Equipment
Manufacturing
Under-represented/Low Growth Under-represented/High Growth
-0.5
-20.0% -15.0% -10.0% -5.0% 0.0% 5.0% 10.0% 15.0%
% Estimated Industry Employment Growth 2013-14 to 2018-19
Source: ABS (2011), IbisWorld (2015)
18
Section 31
Noosa Economic Profile
Final
4. Property Market
4.1 Median House Prices
Figure 4.1 shows the median house price in Noosa rose by an estimated annual average
of 7.0% between 2001 and 2014. This is slightly lower than the State where the median
house price was estimated to have grown by 8.2% annually on average over the same
period.
The median house price in the Shire has remained higher than the State between 2001
and 2014. In 2014 the Median house price in the Shire was $481,410, while in the State
was $405,000.
The difference in the median house price between the Shire and the State in 2014
($76,410) was at its lowest in 12 years.
Figure 4.1: Median House Prices, Noosa Shire LGA and Queensland, 2001 - 2014
$600,000
$500,000
Median House Price ($)
$400,000
$300,000
$200,000
$100,000
$0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Noosa Shire LGA Queensland
Note: Median House Prices are for Attached and Detached Dwellings
Source: QGSO (2015).
4.2 Mortgage Payments and Rent
Median rents for flats/ units in Noosa rose by an estimated annual average of 5.7%
between 2001 and 2014. This is slightly lower than the State where the median rents
for flats/ units was estimated to have grown by 6.3% annually on average over the same
period.
Median rents for flats/ units in the Shire generally remained higher than the State
between 2001 and 2006. Although from 2007 onwards, the median rent in the Noosa
Shire has been equal to, or slightly below, that of the State (with the exception of 2014
where median rents were $340 and $330 per week respectively).
19
Section 32
Noosa Economic Profile
Final
Figure 4.2: Median Rents for Flats/Units, Noosa Shire LGA and Queensland, 2001 - 2014
$400
Median Rent for Flats/Units ($/week) $350
$300
$250
$200
$150
$100
$50
$0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Noosa Shire LGA Queensland
Note: Median Rents are for 2 bedroom flats/ units and valued at $ per week.
Source: QGSO (2015).
Figure 4.3 shows that median rents for houses in Noosa Shire rose by an estimated
annual average of 6.1% between 2001 and 2014. This is slightly higher than the State
where the median rents for houses was estimated to have grown by 5.7% annually on
average over the same period.
Median rents for houses in the Shire remained higher than the State between 2001 and
2014. In 2014 the median rent for houses in the Shire was $400 per week compared to
$350 per week for the State.
The difference in the median rents for houses between the Shire and the State in 2014
($50 per week) was at its highest over the forecast period.
20
Section 33
Noosa Economic Profile
Final
Figure 4.3: Median Rents for Houses, Noosa Shire LGA and Queensland, 2001 - 2014
$450
Median Rent for Houses ($/week) $400
$350
$300
$250
$200
$150
$100
$50
$0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Noosa Shire LGA Queensland
Note: Median Rents are for 3 bedroom houses and valued at $ per week.
Source: QGSO (2015)
Figure 4.4: Median Mortgage Repayments and Median Rent, Broader Region, 2011
$2,000
Median mortgage repayment Median rent
$1,800
$1,600
Median Cost ($/month)
$1,400
$1,200
$1,000
$800
$600
$400
$200
$0
Noosa Shire LGA South East Queensland Queensland
Source: ABS (2011)
4.3 Residential Building Approvals
Residential building approval values have increased from $100 million to $150 million
between 2012 and 2014, during this same period the number of approved dwelling units
increased from 200 to 360.
Residential building approvals in Noosa Shire declined in value and number of dwelling
units between 2007 and 2012, with a decline in value from $340 million to $100 million
(600 declining to 200 dwelling units). This reflects the slowdown in the Australian
economy after the 2008 global financial crisis.
21
Section 34
Noosa Economic Profile
Final
Figure 4.5: Noosa LGA Residential Building Approvals
$400,000 700
$350,000 600
$300,000
500
Building Value ($'000)
Dwelling Units
$250,000
400
$200,000
300
$150,000
200
$100,000
$50,000 100
$0 0
2007 2008 2009 2010 2011 2012 2013 2014
Res idential building value Res idential dwelling units
Source: ABS (2015c)
4.4 Non-Residential Building Value
Non-residential building approval values have decreased from nearly $100 million to $20
million from 2008 to 2014.
Figure 4.6: Noosa LGA Non-Residential Building Approvals
$120,000 100.0%
80.0%
$100,000
60.0%
Building Value ($'000)
$80,000 40.0%
% Growth
20.0%
$60,000
0.0%
$40,000 -20.0%
-40.0%
$20,000
-60.0%
$0 -80.0%
2007 2008 2009 2010 2011 2012 2013 2014
Non-residential building value % Growth
Source: ABS (2015c)
22
Section 35
Noosa Economic Profile
Final
5. Households
5.1 Household and Personal Income
Noosa Shire reported a median household income almost $200 below the SEQ Region’s
and almost $300 below the State’s in 2011 ($953.5, $1,150.7 and $1,235.0 per week
respectively).
Figure 5.1: Median Household and Personal Income, Broader Region, 2011
$1,400
Median total household income ($/week)
Median total personal income ($/week)
$1,200
Median Household Income ($/week)
$1,000
$800
$600
$400
$200
$0
Noosa Shire LGA South East Queensland Queensland
Source: ABS (2011)
One of the key reasons for low incomes levels is the high proportion of part-time work.
Part time work accounts for around 35%-40% of total employment within the broader
Sunshine Coast Statistical Area Level 4 (SA4), compared to around 25%-30% in other
benchmark regions (see Figure 5.2).
Figure 5.2: Proportion of Employment That is Full Time
80%
75%
% of Employment that is Full Time
70%
65%
60%
55%
Sunshine Coast Queensland Gold Coast Cairns
Source: ABS (2015d)
23
Section 36
Noosa Economic Profile
Final
5.2 Household Size
Noosa Shire features lower average persons per household (2.4 persons) compared to
the SEQ Region (2.6 persons) and State (2.6 persons).
Figure 5.3: Average Persons per Household, Broader Region, 2011
3.0
2.5
Average Persons Per Household
2.0
1.5
1.0
0.5
0.0
Noosa Shire LGA South East Queensland Queensland
Source: ABS (2011)
5.3 Additional Dwellings Required to Service Population Growth
The additional dwellings required to service growth in Noosa Shire (from 2011) totals
2,300 in 2016, rising to 5,700 dwellings by 2036.
The major increase in additional dwellings required is in the period 2011-2021, requiring
almost 3,800 dwellings. This reflects higher forecast population growth over the period
compared to longer term projections.
24
Section 37
Noosa Economic Profile
Final
Figure 5.4: Additional Dwelling Requirements (Cumulative)
35,000 6,000
30,000
5,000
Additional Dwellings Required
25,000
4,000
Total Dwellings
20,000
3,000
15,000
2,000
10,000
1,000
5,000
0 0
2011 2016p 2021p 2026p 2031p 2036p
Total Dwellings Additional Dwellings Required (Cumulative)
Source: QGSO (2015)
25
Section 38
Noosa Economic Profile
Final
6. Labour Force
6.1 Unemployment and Labour Force
There were 25,085 employed people in the Shire as at December 2014, with an
unemployment rate of 7.3% (1,970 people).
The unemployment rate in the Shire is generally higher than the SEQ Region and the
State, with an increase to 1.5 percentage points higher in 2012-13 and a convergence
to +0.4 percentage points in late 2013–early 2014.
Table 6.1: Noosa LGA Labour Force Statistics
Noosa LGA Noosa LGA Noosa LGA
Noosa LGA Employed Unemployed Unemployment
Date Labour Force Persons Persons Rate
Dec-10 24,677 23,073 1,604 6.5%
Mar-11 25,098 23,463 1,635 6.5%
Jun-11 25,114 23,489 1,625 6.5%
Sep-11 25,095 23,456 1,639 6.5%
Dec-11 24,849 23,268 1,581 6.4%
Mar-12 24,646 23,043 1,603 6.5%
Jun-12 24,609 22,980 1,629 6.6%
Sep-12 24,672 22,887 1,785 7.2%
Dec-12 24,618 22,803 1,815 7.4%
Mar-13 24,460 22,643 1,817 7.4%
Jun-13 24,607 22,813 1,794 7.3%
Sep-13 25,045 23,431 1,614 6.4%
Dec-13 25,571 23,999 1,572 6.1%
Mar-14 26,374 24,734 1,640 6.2%
Jun-14 26,866 25,097 1,769 6.6%
Sep-14 27,035 25,161 1,874 6.9%
Dec-14 27,055 25,085 1,970 7.3%
Source: QGSO (2015)
26
Section 39
Noosa Economic Profile
Final
Figure 6.1: Noosa LGA Unemployment and Labour Force
30,000 8.0%
7.0%
25,000
6.0%
Unemployment Rate (%)
20,000
Labour Force (No.)
5.0%
15,000 4.0%
3.0%
10,000
2.0%
5,000
1.0%
0 0.0%
Noosa LGA Labour Force Noosa LGA Unemployment % SEQ Unemployment % Queensland Unemployment %
Source: QGSO (2015)
6.2 Youth Unemployment
Youth unemployment (ages 15-24) in the broader Sunshine Coast SA4 averaged 14.4%
over 2014, around average for Queensland SA4’s.
Figure 6.2: Youth Unemployment Benchmarks
25.0%
20.0%
% Youth Unemployment
15.0%
10.0%
5.0%
0.0%
Source: ABS (2015d)
27
Section 40
Noosa Economic Profile
Final
6.3 Employment by Industry by Place of Usual Residence
Comparatively significant employers of the local workforce in the Shire in 2011 were:
o Retail trade, accounting for 13.6% of local employment (about 2.5 percentage
points higher than the SEQ Region and the State).
o Accommodation and food services, accounting for 12.8% of local employment
(about 5.7 percentage points higher than the SEQ Region and the State).
o Health care and social assistance, accounting for 12.8% of local employment, which
was slightly higher than the SEQ Region and the State.
o Construction, accounting for 10.8% of local employment, (about 1.5 percentage
points higher than the SEQ Region and the State).
Figure 6.3: Employment by Industry (PoUR), Broader Region, 2011
Retail trade
Accommodation and food services
Health care and social assistance
Construction
Education and training
Professional, scientific and technical services
Manufacturing
Administrative and support services
Public administration and safety
Other services
Transport, postal and warehousing
Wholesale trade
Rental, hiring and real estate services
Financial and insurance services
Agriculture, forestry and fishing
Mining Noosa Shire LGA
Arts and recreation services
South East Queensland
Information media and telecommunications
Queensland
Electricity, gas, water and waste services
0.0% 2.5% 5.0% 7.5% 10.0% 12.5% 15.0%
Employment by Industry (%)
Source: ABS (2011)
Industries, which employed significantly higher numbers of persons in 2011 compared
to 2006 in the Shire were:
o Health care and social assistance, which grew by 2.1 percentage points or 546 jobs.
o Professional, scientific and technical services, which grew by 1.1 percentage points
or 289 jobs.
o Mining, which grew by 1.5 percentage points or 212 jobs.
Industries which employed significantly fewer persons in 2011 compared to 2006 in the
Shire were:
o Construction, which declined by 1.8 percentage points and lost 215 jobs over the
period.
o Rental, hiring and real estate services, which declined by 0.7 percentage points and
lost 103 jobs over the period.
o Manufacturing, which declined by 0.8 percentage points and lost 89 jobs over the
period.
Growth in professional, scientific and technical services, administrative and support
services, health care and social services and education and training is particularly
encouraging given they are sectors less dependent on the potential tourism market.
28
Section 41
Noosa Economic Profile
Final
Figure 6.4: Employment by Industry (PoUR), Noosa Shire LGA, 2006 and 2011
Retail trade
Accommodation and food services
Health care and social assistance
Construction
Education and training
Professional, scientific and technical services
Manufacturing
Administrative and support services
Public administration and safety
Other services
Transport, postal and warehousing
Wholesale trade
Rental, hiring and real estate services
Financial and insurance services
Agriculture, forestry and fishing
Mining
Arts and recreation services
Noosa Shire LGA - 2006
Information media and telecommunications
Noosa Shire LGA - 2011
Electricity, gas, water and waste services
0.0% 5.0% 10.0% 15.0% 20.0%
Employment by Industry (%)
Source: ABS (2006 and 2011)
Data suggests that Noosa’s knowledge industries, particularly professional, scientific and
technical services and administrative and support services, reported significant growth
in employment between 2006 and 2011.
Industries most closely associated with the tourism sector were generally ‘less valuable’
by output per employee and grew only marginally by contribution to Noosa’s
employment, or declined, between 2006 and 2011.
6.4 Employment by Industry by Place of Work
Major Noosa Shire employment industries by place of work include retail trade (16.6%
of employment), accommodation and food services (14.1%), and health care and social
assistance (12.7%).
Industries in which Noosa Shire is underrepresented compared to SEQ and Queensland
include public administration and safety, transport, postal and warehousing, and mining.
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Figure 6.5: Employment by Industry PoW, 2011
Retail Trade
Accommodation and Food Services
Health Care and Social Assistance
Education and Training
Construction
Professional, Scientific and Technical Services
Manufacturing
Other Services
Administrative and Support Services
Rental, Hiring and Real Estate Services
Wholesale Trade
Public Administration and Safety
Financial and Insurance Services
Transport, Postal and Warehousing
Arts and Recreation Services Queensland
Agriculture, Forestry and Fishing South East Queensland
Information Media and Telecommunications
Noosa LGA
Electricity, Gas, Water and Waste Services
Mining
0.0% 5.0% 10.0% 15.0% 20.0%
% of Employment by Industry
Source: ABS (2011)
Industries, which employed significantly higher numbers of persons in 2011 compared
to 2006 in the Shire were:
o Health care and social assistance, which grew by 2.0 percentage points or 587 jobs.
o Education and training, which grew by 1.4 percentage points or 414 jobs.
o Professional, scientific and technical services, which grew by 1.1 percentage points
or 331 jobs.
o Administrative and support services, which grew by 0.7 percentage points or 185
jobs.
Industries which employed significantly fewer persons in 2011 compared to 2006 in the
Shire included:
o Manufacturing, which declined by 1.0 percentage points and lost 49 jobs over the
period.
o Public administration and safety, which declined 0.8 percentage points and lost 63
jobs over the period.
o Agriculture, forestry and fishing, which declined by 0.6 percentage points and lost
74 jobs over the period.
Growth in health care and social services, education and training, professional, scientific
and technical services, and administrative and support services is particularly
encouraging given they are sectors less dependent on the potential tourism market.
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Noosa Economic Profile
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Figure 6.6: Employment by Industry (PoW), Noosa Shire LGA, 2006 and 2011
Retail Trade
Accommodation and Food Services
Health Care and Social Assistance
Education and Training
Construction
Professional, Scientific and Technical Services
Manufacturing
Other Services
Administrative and Support Services
Rental, Hiring and Real Estate Services
Wholesale Trade
Public Administration and Safety
Financial and Insurance Services
Transport, Postal and Warehousing
Arts and Recreation Services
Noosa Shire LGA -
Agriculture, Forestry and Fishing 2011
Information Media and Telecommunications
Noosa Shire LGA -
Electricity, Gas, Water and Waste Services 2006
Mining
0.0% 5.0% 10.0% 15.0% 20.0%
Employment by Industry %
Source: ABS (2006 and 2011)
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6.5 Employment by Occupation by Place of Usual Residence
Comparatively significant occupations of employment for the Shire in 2011 were:
Professionals, accounting for 18.5% of all employment (although around 2.6 percentage
points lower than the SEQ Region and slightly lower than the State).
Technicians and trade workers, accounting for 15.5% of all employment (around 1.1
percentage points higher than the SEQ Region and slightly higher than the State).
Managers, accounting for 13.7% of all employment (around 1.7 percentage points higher
than the SEQ region and 1.5 percentage points higher than the State).
Sales workers, accounting for 12.4% of all employment (around 2.0 percentage points
higher than the SEQ Region and 2.4 percentage points higher than the State).
Figure 6.7: Employment by Occupation PoUR, 2011
Professionals
Technicians and trades workers
Managers
Sales workers
Clerical and administrative workers
Community and personal service workers
Queensland
Labourers
South East Queensland
Machinery Operators and Drivers Noosa LGA
0% 5% 10% 15% 20% 25%
Employment by Occupation %
Source: ABS (2011)
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6.6 Employment by Occupation by Place of Work
Comparatively significant occupations of employment for the Shire by place of work in 2011
were:
Sales workers, accounting for 14.0% of all employment (around 3.6 percentage points
higher than the SEQ Region and 2.4 percentage points higher than the State).
Managers, accounting for 14.4% of all employment (2.3 percentage points higher than
the SEQ Region and 2.2 percentage points higher than the State).
Community and personal service workers, accounting for 12.6% of employment (2.4
percentage points higher than the SEQ Region and Queensland).
Figure 6.8: Employment by Occupation PoW, 2011
Professionals
Managers
Sales Workers
Technicians and Trades Workers
Clerical and Administrative Workers
Community and Personal Service Workers Queensland
South East
Labourers Queensland
Noosa LGA
Machinery Operators and Drivers
0.0% 5.0% 10.0% 15.0% 20.0% 25.0%
% of Employment
Source: ABS (2011)
6.7 Education
Residents in the Shire were generally just as educated as the State at the highest
secondary level (year 12) with 51.1% of local residents having completed year 12 or
equivalent (compared to the State 51.6%), while slightly below than the SEQ Region
(56.3%)
Residents in the Shire were less likely to have only completed year 8 or below (4.5% of
all residents) compared to the SEQ Region (5.6%) and the State (6.8%).
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Noosa Economic Profile
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Figure 6.9: Highest Level of Schooling, Broader Region, 2011
70%
Year 12 or equivalent Year 11 or equivalent Year 10 or equivalent
Year 9 or equivalent Year 8 or below Did not go to school
Highest Level of Schooling (%) 60%
50%
40%
30%
20%
10%
0%
Noosa Shire LGA South East Queensland Queensland
Source: ABS (2011)
Residents in the Shire were generally more likely than the State to have a certificate
level non-school qualification (55.9% of all respondents compared to 55.2%) and even
more likely than when compared to the SEQ Region (50.5%).
Figure 6.10: Non-School Qualifications, Broader Region, 2011
70.0%
60.0%
Non-School Qualifications (%)
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
Noosa Shire LGA South East Queensland Queensland
Postgraduate Degree Level Graduate Diploma and Graduate Certificate Level
Bachelor Degree Level Advanced Diploma and Diploma Level
Certificate Level
Source: ABS (2011)
The most common institution being attended for those currently studying in the Shire
was infants/ primary (42.3%), higher than the SEQ Region (37.2%) and State (39.1%).
This was also the case for secondary with 30.4% of local residents currently studying
being at the secondary level, compared to 25.9% for the SEQ region and 26.6% for the
State.
The Shire reported considerably fewer residents studying at a university or other tertiary
institution in 2011 (only 11.5%) compared to the SEQ Region (20.4%) and the State
17.9%.
Post school education options in Noosa Shire are somewhat limited since the closure of
the Noosa TAFE campus. The Central Queensland University offers access to a range of
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Noosa Economic Profile
Final
undergraduate and higher degrees from their Noosaville campus. The University of the
Sunshine Coast offers a range of business subjects from their rooms at The J, Noosa
Junction. There are various opportunities for certificate level training in Noosa.
Figure 6.11: Proportion Currently Studying, Broader Region, 2011
Pre-school Infants/Primary
50% Secondary Technical or Further Educational Institution
University or other Tertiary Institution Other type of educational institution
Proportion Currently Studying (%)
40%
30%
20%
10%
0%
Noosa Shire LGA South East Queensland Queensland
Source: ABS (2011)
6.8 Journey to Work
Noosa Shire features significant employment outflows, with 23,000 employed residents
and only 18,500 persons working within the Shire.
The self-containment rate of the region (measuing the proportion of employed local
residents working within Noosa) is 63.0%.
Table 6.2: Noosa LGA Residents Place of Work
Noosa
LGA
Employed Noosa LGA Residents (2011)
Live and Work in Noosa LGA 14,631
Live in Noosa LGA and Work Elsewhere in South East Queensland 4,470
Live in Noosa LGA and Work Elsewhere in Queensland 3,602
Live in Noosa LGA and Work Elsewhere in Australia 510
Total Employed Persons Residing in Noosa LGA 23,213
Self-Containment % 63.0%
Note: Total does not align with employment by industry due to inadequately described and not stated responses.
Source: ABS (2011)
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Figure 6.12: Noosa Shire LGA Residents Place of Work
Source: ABS (2011), Google Earth (2015)
Table 6.3: Persons Working In Noosa Shire LGA Place of Residence
Noosa
LGA
Persons Employed in Noosa LGA (2011)
Live and Work in Noosa 14,631
Live Elsewhere in South East Queensland and Work in Noosa LGA 3,303
Live Elsewhere in Queensland and Work in Noosa LGA 437
Live Elsewhere in Australia and Work in Noosa LGA 55
Total Persons Working in Noosa LGA 18,426
Note: Total does not align with employment by industry due to inadequately described and not stated responses.
Source: ABS (2011)
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Noosa Economic Profile
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Figure 6.13: Persons Working In Noosa Shire LGA Place of Residence
Live and Work in Noosa
LGA:
14,631
Live Elsewhere in
Queensland and Work in
Noosa LGA:
437
Live Elsewhere in South
East Queensland and
Work in Noosa LGA:
3,303
Live Elsewhere in
Australia and Work in
Noosa LGA:
55
Source: ABS (2011), Google Earth (2015)
Industries with a high proportions of local residents leaving the Shire for employment
include:
o Mining.
o Public administration and safety.
o Construction.
o Electricity, gas, water and waste services.
o Transport, postal and warehousing.
Industries with relatively higher proportions of non-residents entering the Shire for
employment inlcude:
o Public administration and safety.
o Construction.
o Education and training.
o Electricity, gas, water and waste services.
o Mining.
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Noosa Economic Profile
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Table 6.4: Persons Working in Noosa by Industry
Work in Noosa LGA
Industry Live in Noosa % Live in Noosa
LGA Live Elsewhere LGA
Agriculture, Forestry and Fishing 218 34 86.5%
Information Media and Telecommunications 177 28 86.3%
Accommodation and Food Services 2,206 358 86.0%
Professional, Scientific and Technical Services 1,112 190 85.4%
Rental, Hiring and Real Estate Services 539 97 84.7%
Arts and Recreation Services 232 47 83.2%
Transport, Postal and Warehousing 361 80 81.9%
Other Services 618 146 80.9%
Wholesale Trade 459 112 80.4%
Administrative and Support Services 548 135 80.2%
Retail Trade 2,400 623 79.4%
Financial and Insurance Services 351 94 78.9%
Manufacturing 749 207 78.3%
Health Care and Social Assistance 1,764 553 76.1%
Public Administration and Safety 387 130 74.9%
Construction 1,085 386 73.8%
Education and Training 1,153 481 70.6%
Electricity, Gas, Water and Waste Services 80 41 66.1%
Mining 20 16 55.6%
Total 14,459 3,758 79.4%
Note: Totals may not align due to inadequately described and not stated responses.
Source: ABS (2011)
Figure 6.14: Proportion of Employees Residing Noosa LGA
Agriculture, Forestry and Fishing
Information Media and Telecommunications
Accommodation and Food Services
Professional, Scientific and Technical Services
Rental, Hiring and Real Estate Services
Arts and Recreation Services
Transport, Postal and Warehousing
Other Services
Wholesale Trade
Administrative and Support Services
Retail Trade
Financial and Insurance Services
Manufacturing
Health Care and Social Assistance
Public Administration and Safety
Construction
Education and Training
Electricity, Gas, Water and Waste Services
Mining
0.0% 20.0% 40.0% 60.0% 80.0% 100.0%
% of Employees Residing in Noosa Shire LGA
Source: ABS (2011)
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Table 6.5: Noosa LGA Residents Place of Work by Industry
Live in Noosa LGA
Industry Work in Noosa % Work in
LGA Work Elsewhere Noosa LGA
Rental, Hiring and Real Estate Services 539 137 79.7%
Accommodation and Food Services 2,206 576 79.3%
Retail Trade 2,400 677 78.0%
Other Services 618 254 70.9%
Professional, Scientific and Technical Services 1,112 460 70.7%
Arts and Recreation Services 232 107 68.4%
Financial and Insurance Services 351 179 66.2%
Education and Training 1,153 646 64.1%
Wholesale Trade 459 284 61.8%
Agriculture, Forestry and Fishing 218 136 61.6%
Health Care and Social Assistance 1,764 1114 61.3%
Information Media and Telecommunications 177 127 58.2%
Administrative and Support Services 548 411 57.1%
Manufacturing 749 565 57.0%
Transport, Postal and Warehousing 361 375 49.0%
Electricity, Gas, Water and Waste Services 80 94 46.0%
Construction 1,085 1395 43.8%
Public Administration and Safety 387 546 41.5%
Mining 20 338 5.6%
Total 14,459 8,421 63.2%
Note: Totals may not align due to inadequately described and not stated responses.
Source: ABS (2011)
Figure 6.15: Proportion of Residents Employed Within Noosa Shire LGA
Rental, Hiring and Real Estate Services
Accommodation and Food Services
Retail Trade
Other Services
Professional, Scientific and Technical Services
Arts and Recreation Services
Financial and Insurance Services
Education and Training
Wholesale Trade
Agriculture, Forestry and Fishing
Health Care and Social Assistance
Information Media and Telecommunications
Administrative and Support Services
Manufacturing
Transport, Postal and Warehousing
Electricity, Gas, Water and Waste Services
Construction
Public Administration and Safety
Mining
0.0% 20.0% 40.0% 60.0% 80.0% 100.0%
% of Residents Employed in Noosa Shire LGA
Source: ABS (2011)
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7. Tourism
7.1 Visitation
Tourism is one of the Shire’s key sectors with an estimated visitor spend of $601.2
million for the year ending September 2014 (TRA 2014a and 2014b).
Figure 7.1 shows total visitation to the Shire declined to 1.7 million (specifically
1,650,218 people) for the year ending September 2014, following strong visitation
growth in 2012 and 2013. This represented a 15.5% decline from the previous year (TRA
2014c).
Figure 7.1 shows over the year ending September 2014, growth in the domestic
overnight and international markets (up 2.1% and 5.9% respectively) was offset by a
large decline in the Shire’s largest market, the domestic day visitor market, (down
27.1%).
As tourism contributes a proportionately large amount to the Shire’s economic activity
(specifically through retail trade and accommodation and food services), a return to
growth is likely to stimulate economic activity.
Figure 7.1: Tourism Visitation, Noosa Shire LGA, 2006 to 2014
2,500 25%
2,000 15%
Number of Visitors ('000)
% Ann. Growth.
1,500 5%
1,000 -5%
500 -15%
0 -25%
YE Sep YE Sep YE Sep YE Sep YE Sep YE Sep YE Sep YE Sep YE Sep
2006 2007 2008 2009 2010 2011 2012 2013 2014
Day Vistors ('000) Overnight Visitors ('000)
International Visitors ('000) % Growth
Source: TRA (2014c)
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7.2 Expenditure
Table 7.1 shows tourism is one of the Shire’s key sectors with an estimated visitor spend
of $601.2 million for the year ending September 2014 (TRA 2015c).
Table 7.2 shows the largest expenditures for domestic tourism is in
shopping/gifts/souvenirs for domestic day trips and accommodation for domestic
overnight tourism, with expenditure of $23.3 million (27% of total expenditure) and
$98.2 million (24% of expenditure) respectively (TRA 2015c).
Table 7.1: Estimated Noosa LGA Visitor Expenditure (Year Ending September 214)
Estimated
Visitors - Average Noosa Shire
Year Ending Visitor LGA Visitor
September Expenditure Expenditure
Visitor Type 2014 ($) ($M)
Sunshine Coast Domestic Overnight 661,000 $618.73 $409.0
Sunshine Coast Domestic Day Trip 867,000 $100.39 $87.0
Sunshine Coast International Overnight 122,014 $862.00 $105.2
Total 1,650,014 $364.36 $601.2
Note: Expenditure totals derived from average visitor expenditure within the Sunshine Coast Region.
Source: TRA (2015c)
Table 7.2: Noosa LGA Domestic Tourism Expenditure by Category ($M)
Domestic Domestic
Expenditure Category
Day Trip Overnight
Domestic Airfares $2.5 $59.1
Package Tours $0.1 $13.8
Organised Tours $0.2 $3.2
Rental vehicles $0.3 $8.2
Petrol $22.9 $43.8
Vehicle Maintenance/ Repairs $0.6 $1.5
Taxi $0.4 $6.6
Other Local Public Transport $0.7 $2.1
Long Distance Public Transport $0.3 $2.0
Accommodation $0.0 $98.2
Groceries for Self-Catering $5.6 $25.7
Alcohol, Drinks (not already reported) $4.6 $24.5
Takeaways and Restaurant Meals $16.9 $61.4
Shopping/ Gifts/ Souvenirs $23.3 $33.2
Entertainment $3.8 $12.6
Gambling $0.4 $1.9
Education Fees $0.0 $1.1
Convention/ Conference/ Seminar/ Trade fair $0.0 $2.5
Other Expenditure $4.4 $7.5
Total $86.7 $409.0
Source: TRA (2015c)
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Table 7.3 shows the largest expenditures for international overnight tourism is in food,
drink and accommodation, with an expenditure of $31.6 million at 30% of total
expenditure.
Table 7.3 shows package tours account for 11% of total expenditure, at a value of
$11.8m, while education fees provide $11.5 million of expenditure for 10.9% of total
expenditure (TRA 2015c).
Table 7.3: Noosa LGA International Tourism Expenditure by Category ($M)
International
Expenditure Category
Overnight
Package Tour $11.8
Pre-Paid International Airfares $23.8
Organised Tours $2.2
International Airfares Bought in Australia $1.9
Domestic Airfares $1.1
Other Transport Fares $2.4
Self-Drive Cars, Rent-A-Cars, Campervans $1.3
Petrol and Oil for Self-Drive Cars or Other Vehicles $1.4
Shopping - Items for Use in Australia $3.2
Shopping - Items to Take Home $6.4
Total Shopping $9.6
Food, Drink and Accommodation $31.6
Horse Racing and Gambling $0.4
Entertainment $1.3
Motor Vehicles $2.4
Education Fees $11.5
Phone, Internet, Fax and/or Postage $1.0
Other Expenditure $1.4
Total $105.2
Source: TRA (2015c)
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Final
References
ABS (2001). Census of Population and Housing, 2001. Cat. No. 2032.0. ABS, Canberra.
ABS (2006). Census of Population and Housing, 2006. Cat. No. 2001.0. ABS, Canberra.
ABS (2011). Census of Population and Housing, 2011. Cat. No. 2001.0. ABS, Canberra.
ABS (2015a). Regional Population Growth, Australia 2013-14. Cat. No. 3218.0. ABS,
Canberra.
ABS (2015b). Labour Force, Australia, April 2015. Cat. No. 6202.0. ABS, Canberra.
ABS (2015c). Average Weekly Earnings, Australia, Nov 2014. Cat No. 6302.0. ABS,
Canberra.
ABS (2015d). Counts of Australian Businesses, Including Entries and Exits, June 2012 to
June 2014. Cat. No. 8165.0. ABS, Canberra.
ABS (2015e). Building Approvals, Australia, December 2014. Cat. No. 8731.0. ABS,
Canberra.
AEC (unpublished). AEC Gross Regional Product Model, 2012-13. AEC, Brisbane.
Google Earth (2015). Google Earth. Available from: www.google.com/earth . Last
Accessed 21 January 2015.
IbisWorld (2015). Industry Research Reports. Available from:
http://www.ibisworld.com.au/industry/home.aspx. Last accessed May 29, 2015.
Noosa Shire Council (unpublished). Data provided for the Noosa Economic Profile. Noosa
Shire Council, Noosa.
QGSO (2015). Qld Regional Database. Available from: www.qrsis.oesr.qld.gov.au. Last
Accessed 25 May 2015.
TRA (2014a). National Visitor Survey – Year Ending September 2014. Tourism Research
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Research Australia.
TRA (2014c). TRA Online Database. Available from: http://www.tra.gov.au/tra-
online.html. Last accessed May 29, 2015.
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Appendix A: Businesses by Industry
Division and Employment Size Ranges
Table A.1: Businesses by Industry Division and Employment Size Ranges, June 2014
Non-
Industry employing 1-4 5-19 20-199 200+ Total
Agriculture, Forestry and Fishing 232 39 12 3 0 286
Mining 10 9 0 0 0 19
Manufacturing 121 72 41 9 0 243
Electricity, Gas, Water and Waste Services 6 7 3 0 0 16
Construction 776 420 67 8 0 1,271
Wholesale Trade 130 73 32 3 0 238
Retail Trade 223 208 92 7 0 530
Accommodation and Food Services 96 137 119 29 0 381
Transport, Postal and Warehousing 148 79 21 3 0 251
Information Media and Telecommunications 55 14 9 0 0 78
Financial and Insurance Services 486 98 8 0 0 592
Rental, Hiring and Real Estate Services 973 113 54 6 0 1,146
Professional, Scientific and Technical Services 510 299 60 16 0 885
Administrative and Support Services 160 88 18 6 0 272
Public Administration and Safety 9 9 3 0 0 21
Education and Training 67 24 10 6 0 107
Health Care and Social Assistance 187 128 49 3 6 373
Arts and Recreation Services 71 25 0 6 0 102
Other Services 115 114 25 0 3 257
Unknown 102 24 4 6 0 136
Total 4,477 1,980 627 111 9 7,204
Source: ABS (2015d)
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