2018-11-06 Services & Organisation Committee Agenda

SERVICES & ORGANISATION COMMITTEE MEETING AGENDA                                                                                                        6 NOVEMBER 2018


BRANCH ACTIVITIES                      RECENT ACHIEVEMENTS                              CURRENT PRIORITIES                           THE NEXT QUARTER
                                          Five Noosa Shire artists supported
                                            through the exhibition In Our
                                            Backyard: A Preview of Noosa Open
                                            Studios 2018. Established a dedicated
                                            ‘Feature Artist’’ section in shop to
                                            promote local artists aligned with
                                            exhibition program.
Review existing audience make-up and      Forward programming structured to              Ensuring diversity in the exhibition       Identifying opportunities to directly
diversify audience groups through           juxtapose local content with national            program, particularly in relation to         market to specific cohorts in line with
exhibition content and associated           content wherever practical.                      gender       of       artists     and        exhibition content and themes.
programming                               Direct communication with 183 artists            representation      of     Indigenous
                                            identified as finalists in drawing prizes        artists.
                                            from around the country over the past          Diversifying marketing activities
                                            3 years with a personal invitation to            across both local and national
                                            enter the Lyn McCrea Memorial                    platforms for existing art audiences
                                            Drawing Prize 2018.                              and the tourist market, and
                                          Engaging with younger artists – in               embracing both new and traditional
                                            particular through DRAW Student                  marketing mediums.
                                            Drawing Award – as core members of
                                            a future adult audience.
Improve marketing of Gallery and its      Style consistency maintained across            Continue to pursue options for             Commence recruitment process for
exhibitions and programs                    marketing – print and electronic.                shared marketing costs with                  vacant   role     of   Marketing,
                                          July to December 2018 A5 Exhibition              exhibiting artists to benefit both           Communications     and  Audience
                                            Program produced to capitalise on                parties.                                     Development Officer.
                                            presence at Maze Art as part of                Targeted distribution of exhibition
                                            NOOSA alive and the Noosa Show.                  collateral in line with themes and
                                          Editorials authored by Gallery Director          target demographic of exhibition
                                            for Spring Issues of InNoosa                     program.
                                            Magazine and Noosa Style Magazine.
                                          Display          advertising         in
                                            November/December issue of Art
                                            Guide booked and cost-shared with
                                            Tree Place exhibition.
                                          Regular coverage in Noosa News (at
                                            least once per exhibition round).
                                          Events picked up by Jetstar inflight
                                            magazine.

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