2022-11-14 GC Agenda - Item 4 - Attachment 1 - Short Term Accommodation Monitoring Report 2022

Occupancy rates varied across the Shire with Pomona seeing 52% average occupancy for the
year July 2021- July 2020 and Noosa Heads and Noosaville averaging 58.9% and 58.2 %
respectively. Sunshine Beach averaged 55.9% and Peregian Beach averaged 58.7%. Cooroy
had the highest occupancy at 68.5%.
For the July 2022 month, occupancy increased in Noosa Heads to 81.2%, Noosaville 82.1%,
Sunshine Beach 74.3% and Peregian Beach 74.9%. Pomona and Cooroy were 64% and
80.2% respectively.
2020-2021 year saw a slight increase in the number of listings (supply) as the year progressed.
The 2021-2022 year saw an overall increase in supply of 2.6% with a slight upward trend. On
review of the past two years, there is an impression that the supply of listings has slowed to
be almost stagnant. However, this may change when compared to growing demand.
Demand for the same period had a slight upward trend during the 2020-2021 year as intrastate
travel and the drive market increased. The slow increase in demand was constant until
December and by January 2022 demand for AirBnB stays increased on average 18.7% for the
7 months to end of July 2022.
Demand during Christmas, Easter and School Holidays is increasing yearly. There is still latent
capacity. The demand trendline mirrors the occupancy trend.


Average Daily Rate & Revenue
Note Average Daily Rate (ADR) includes a cleaning fee. Again, this data is only derived from
listings in AirBnB and Stayz platforms.
The ADR has increased from an average of US$310.7 a night to US$350.1 or 12.7% from July
2021 to July 2022. December and January have the highest ADR at US$423 and US$429
respectively.
ADR in 2020-2021 had a strong upwards trend and the rate during the year increased almost
US$100 from the beginning of the year to the end (e.g. June 2020 US$221 to June 2021
US$314). The trend for 2021-2022 year is much flatter and there is the sense that the ADR
has reached a limit and July 2021 US$332 was higher than July 2022 US$322.
When you combine this with the increase in demand and occupancy rate, the increase in ADR
was reflected in the overall revenue which had a substantial increase of 21.7% to year end
July. YE July 2021 US$109.8m (av month $9.1m) to July 2022 US$133.7m (av month
$11.1m). The trendline for both reporting years have a consistent upwards trend however
2021-2022 has a slightly stronger upwards trend. When comparing month by month, every
month bar one in the 2021-2022 period generated more revenue than 2020-2021.
Noosa Heads is the most popular destination in the region for listings, almost double the next
sub region of Noosaville. Entire places of 2 to 3 bedrooms are the most popular, however there
was a 148% increase in demand for a shared room from July 2021 – 2022 albeit numbers are
comparatively low at 82 bookings, with less than 50% supply capacity.
In the last year the highest increase in demand (33%) and greatest increase in revenue (78%)
was in Pomona. There was a slight decrease in supply and demand in Sunshine Beach and
Peregian Beach, however due to increased average daily rate (ADR), revenue was up.


3.6 Community wellbeing
Community wellbeing, and the impacts of tourism and short term accommodation in residential
neighbourhoods in particular, has been identified as a key issue for Noosa residents. This
sentiment has been loud and clear through multiple public consultation processes on the draft
Noosa Plan 2020, draft local law and various community and liveability surveys.



                                                                                        pg. 121
Noosa Council Monitoring Report 2022/23