2019-09-12 Special Meeting Agenda

SPECIAL MEETING AGENDA                                                       12 SEPTEMBER 2019


1.3. Advertising & Media Releases

Extensive media advertising occurred through the consultation period. This included:

     Local television and radio news coverage
     Multiple media releases which lead to articles and editorials
     Paid feature ads in Noosa News, Noosa Today, Cooroy Rag and Cooroora Connect
     Television commercials through Channel 7 Sunshine Coast

Stories around short term letting of holiday homes particularly received attention with multiple
articles in local newspapers as well as Sunshine Coast Daily and the Brisbane Times.

Various letters to the editor during the consultation period also occurred regularly.

1.4. Website and Your Say Noosa

The draft Noosa Plan was available for viewing on Council’s website via Your Say Noosa website.
This page also provided over 20 fact sheets on key topics in the Noosa Plan including:

     The various towns and villages addressed in Local Plans
     Rural and Rural Residential areas
     Centre Zones
     Industry Zones
     Dwelling Houses
     Working from Home
     Use of Residential Properties for small scale visitor accommodation
     Tourist Accommodation
     Food and Beverage businesses
     Biodiversity, Waterways and Wetlands Overlay
     Flooding, coastal hazards and climate change
     Overlays and Subdivision
     The Local Government Infrastructure Plan (LGIP)

A series of short video clips were also developed on the following topics:

     Starting new businesses
     Housing choice
     Rural Areas

These clips were used in social media posts, available on Council’s website and formed part of the
TV ad campaign.

1.5. Social Media

During the course of the consultation period regular posts were put on Council’s Facebook page
highlighting changes in the draft Plan and promoting “pop-up” sessions. Statistics indicate
Facebook ads reached 34,048 people and 16,763 people watched at least 75% of the video.

Individual Councillors used their own pages to raise awareness of the plan. The draft Plan also
received substantial attention on other social media sites such as the Noosa Community Notice
Board and led to at least one community of interest page dedicated to the draft Plan.




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