2015-09-15 Infrastructure and Services Committee Att 1 to Item 4 The J Business Plan 2015-18

Key actions                     Objective              Description                                      Responsibility         Resources

Link with Council plans and     Increase               Ensure The J is factored into Council’s social   Community Services     Within budget
strategies                      community benefit      and community planning to align its              Director and
                                                       contribution and focus with Council’s            Community Facilities
                                                       priorities                                       Manager

Refine understanding of         Increase utilisation   Analyse occupancy data to identify under-        Community Facilities   Within budget
occupancy opportunities         and profitability      used times and spaces; promote these             Manager and Venue
                                                       opportunities to venue hirers including          Coordinator
                                                       community groups. Understand conflicts and
                                                       transition unviable hirers with high
                                                       opportunity costs elsewhere.

Explore diversification         Increase utilisation   Investigate opportunities to partner with        Community Facilities   Within budget
opportunities, e.g. catered     and profitability      caterers and event planners to use The J for     Manager and Venue
functions                                              functions and events if feasible                 Coordinator

Undertake community             Improve customer       Identify opportunities to explore community      Community              Increased budget
research to better              experience             desires for events and activities – this may     Engagement or          for research
understand customer wants                              be a wider Council research project or may       consultant
and needs                                              focus on The J. Include analysis of audience
                                                       take-up of offerings at The J to identify
                                                       trends and preferences

Increase entrepreneurial        Increased              Build on findings from 2015-16 seed funding      Venue Coordinator      Increased budget
activity based on analysis      performances           project to further develop entrepreneurial                              for
of year one seed funding                               programming that builds audiences,                                      entrepreneurial
results                                                increases performances and generates                                    activity
                                                       revenue


The J Business Plan 2015-2018                                                                  8