2015-09-15 Infrastructure and Services Committee Att 1 to Item 4 The J Business Plan 2015-18

Activities
Broadly, The J undertakes six types of activities to generate revenue.
    Leasing: permanent letting of spaces to the University of the Sunshine Coast and to
       Sunshine Coast Radio
    Ticketing: selling tickets to events at The J and events in other venues e.g. Food
       and Wine Festival, Noosa Long Weekend
    Venue hire: renting part or all of The J to a hirer, e.g. Hillsong church or Sunshine
       Coast Youth Theatre or Richard Clapton’s promoter
    “Entrepreneured” events: initiating activities and running them at The J’s risk
       rather than a hirer’s risk
    Event support and equipment: providing support for events in The J, such as
       technical support, marketing, set-up and front-of-house on a cost recovery basis
       (associated with venue high activities)
    Bar and kiosk sales (associated with venue hire or entrepreneured events).

As shown in the chart below, more than 50% of revenue comes from venue hire and
associated recoupments – equipment, staff, printing, marketing etc, with a further 15%
from bar and kiosk sales associated with venue hire and entrepreneured events. 10% of
revenue is from commission from ticket sales for venue hire events as well as events held
in other venues e.g. Noosa Long Weekend.

Self-generated revenue - ticket sales from events and activities initiated by The J only
represents 3% of revenue currently.


                      Activities breakdown as % of revenue
                                 3%
                   10%                   18%
                                                               Lease
                                                               Venue hire
       15%                                                     Employee cost recovery
                                                               Equipment hire
                                                               Sundry recoupment
        3%                                                     Bar and kiosk sales
                                                29%            Ticket sales commissions
             9%
                                                               Ticket sales - entrepreneurial

                           13%

Source: 2015-16 budget (Note: 2014-15 figures unavailable at time of writing, but budget
proportions reflect past performance)




The J Business Plan 2015-2018                                                               16