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2020-07-16-sm-agenda-item-1-attachment-5-final-noosa-plan-2020-part-8-10-schedules-appendix
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the Noosa Plan.
(3) Key Views – Views identified as important to the character, legibility and experience of Pomona are broken down into two types:
(a) Contextual – typically distant views to landscape elements, often layered with more localised features. Key contextual views
for Pomona are:
(i) The views from the eastern side of the railway are of especially high quality, layered with views to key buildings in the
foreground; and
(ii) Views to Mt Pinbarren framed by Reserve Road, are an important contribution to gateway sites.
(b) Localised typically views within the centre to key character elements, such as heritage and civic buildings or key landscape
forms. Localised views to note include:
(i) The view down Memorial Avenue low scale buildings follow the natural topography down the hill, marked by the
double storey Pomona Hotel at the low point;
(ii) Views from the bridge (crossing Cooroora Creek) with vegetation framing the view to Mt Cooroora; and
(iii) Views to the Majestic Theatre and heritage buildings from the train station.
(c) Appendix 1 SC6.8 includes photos of key contextual and localised views for Pomona.
(4) Open Space and Landscape Treatments The Pomona Town Centre has an abundance of open space assets within and
adjoining the centre, these play a key role in the character of the centre. Key landscape treatments include:
(a) The landscape of Memorial Avenue between Reserve Street and the start of Station Street, and the railway side of Station
Street is a high quality and a key part of Pomona’s character and identity, setting the benchmark/ standard to meet for all
primary streetscape areas;
(b) The intersection of Reserve Street and Memorial Avenue is identified as a ‘special place’. It is the most attractive and
activated streetscape area and identifies as the ‘centre’ of Pomona. The combination of the high quality landscape, outdoor
dining areas/activity, places to stop, rest and meet and the level of way finding signage contribute to its role and function as
the highest order/ quality streetscape area in Pomona. The quality and function of this space must be maintained and
enhanced, with further activation considered;
(c) Reserve Street is a major road and arrival corridor. It could benefit from more consistency in landscape treatment and
shade tree coverage. Avenue planting should be introduced with a high level of shade coverage, to increase its prominence,
provide shade across the roadway, and provide a sense of enclosure and informal traffic calming;
(d) Factory Street is also major road and arrival corridor and would likewise benefit from consistency in landscape treatment
and shade tree coverage. Improvements to landscaping, particularly shade trees on both sides of the street would enhance
this area; and
(e) The new fine grain retail frontages in Station Street will benefit from additional landscape treatment, including shading
street trees and low level planting in line with the character across the road or in Memorial Avenue.
(5) Landmark/Character Buildings – The Pomona Hotel and Majestic Theatre are considered key ‘landmark ‘buildings. Other
buildings that contribute to the character of Pomona include individual state and local heritage buildings such as the Masonic Hall
and the Museum, as well as heritage character areas. Surrounding development must not detract from these buildings nor
diminish their heritage or character values within the streetscape/ townscape setting.
(6) Key Corners These sites make (or have the potential to make) a significant contribution to the built form character and
experience of Pomona. Built form should positively address the corners; be active and inviting (be ‘friendly’). Roof forms, windows
and door openings should reflect this character outcome and orientation.
(7) Primary Active Frontages The mapped ‘primary active frontages’ reflect where this type of built form interface currently exists or
is proposed; appropriate, desired and achievable. These built form interfaces must adhere to the planning scheme requirements,
particularly the local centre zone. The extension of active frontage (of small tenancies) along Station Street, including any future
development to the north east of the Bowls Club, is to be respectful of Pomona Hotel, the Old Railway Station Gallery and the
Masonic Hall as key character elements and as per the Heritage Character Area overlay.
(8) Key Development Sites These sites have been identified as those with a high likelihood of development/redevelopment in the
next 5 to 10 year timeframe and have the potential to significantly impact on the character of the centre. It is recommended that
additional guidance on the urban design and built form outcomes of these sites be sought through a preliminary meeting with
Council Planning Officers. A key development site in Pomona is the extension of the local centre zone on the portion of the Bowls
Club site which fronts Station Street. This is a logical extension of the centre to extend the primary active frontages further along
Station Street. As this site adjoins a key state heritage listed building, being the old Masonic Hall, the following recommendations
are made for development on the site:
(a) development provides a clear and defined edge to the core retail of the town centre – suggest a pedestrian crossing to the
Railway Station Gallery is provided where the primary active frontage ends to allow the ‘loop to be closed’;
NOOSA PLAN 2020 Page 59 of 99
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