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MCU10/2083 Development Application part 2 - Attachment 4 - Economic Impact and Need Assessment

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           Dominos and Red Rooster. Therefore, the subject proposal would expand the
           range and choice of fast food outlets within the local community.
           The Noosaville convenience retail centre is forecast to capture less than 5% of
           retail spending from local trade area residents and visitors. It is forecast to
           achieve a total turnover of $4.5 million at June 2013 and this amount represents
           the level of impact it will have upon Noosa Shire’s retail network.
           Estimates of the likely distribution or transfer of this $4.5 million in impacts
           upon the network are shown in Table 4.4.
           Virtually all of the potential impact or transfer of sales to the subject centre is
           likely to be from other centres with food stores and other convenience retailers.

           Table 4.4:      Forecast transfer of sales, proposed Noosaville centre, June 2013
                           (2009 $ values)
                                                                              Sales transfers
           Major centres/areas                                             ($ million)          (%)
           Noosaville Business Centre                                            1.59       35.0
           Noosaville Visitor Mixed Use Zone (i.e. Gympie Terrace)               1.14       25.0
           Noosa Civic                                                           0.91       20.0
           Other centres within and beyond trade area                            0.91       20.0
           Total distribution                                                   $4.54      100.0

           Source: Foresight Partners estimates.

           It is estimated that the largest transfer of sales ($1.6 million) would be from the
           Noosaville Business Centre. While the subject proposal will serve a
           complementary role to the Noosaville Business Centre, it is the closest retail
           destination providing the trade area’s only major supermarket and a limited
           range of fast food.
           Approximately 25% of $1.1 million is expected to be drawn from the
           Noosaville Visitor Mixed Use Zone, which provides the area’s largest
           concentration of restaurants and cafes.
           Around $0.9 million or 20% of the forecast turnover is expected to be
           transferred from Noosa Civic which is Noosa’s single largest retail centre
           providing for the higher order retail needs of residents.
           The remaining $0.9 million in sales will be transferred from a large range of
           centres both within and outside of the defined trade area. These include the
           Aldi supermarket, Noosa Junction Business Centre (Noosa Fair and Noosa
           Junction), Tewantin, Hastings Street, and smaller neighbourhood centres
           (Noosa Outlook, Bushlands Shopping Centre, Noosa Wharf). As turnover
           would be redirected over a large number of centres/areas, no single centre/area
           is expected to experience more than minor levels of impacts. Therefore, the
           levels of impact should not affect the vitality, viability or functional role of the
           network of centres serving Noosa Shire.




Noosaville Convenience Centre EIA
10034 Rev 1
19 October 2010                                     32
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