MCU10/2083 Development Application part 2 - Attachment 4 - Economic Impact and Need Assessment

                                          Figure A.1: Room Occupancy rates, Hotels with 15 or more rooms, Noosa Shire
                                                      and the Sunshine Coast tourism region, March 2005 to March 2010

                                                   Room Occupancy Rates (15+ Rooms), Noosa-Noosaville and Sunshine Coast Tourism Region

                              90.0
                              80.0
  Occupancy Rate (per cent)




                              70.0
                              60.0
                              50.0
                              40.0
                              30.0                                                                                      Noosa-Noosaville

                              20.0                                                                                      Sunshine Coast TR

                              10.0                                                                                      Sunshine Coast Annual Average
                               0.0
                                        05




                                  Ju 6




                                  Ju 7




                                  Ju 8




                                  Ju 9
                                  O 5




                                  O 6




                                  O 7




                                  O 8




                                  O 9
                                  A 5




                                  Fe 5

                                  A 6



                                  A 6




                                  Fe 6

                                  A 7



                                  A 7




                                  Fe 7

                                  A 8



                                  A 8




                                  Fe 8

                                  A 9



                                  A 9




                                  Fe 9
                                        10
                                  D 5




                                  D 6




                                  D 7




                                  D 8




                                  D 9
                                       -0




                                       -0




                                       -0




                                       -0
                                       -0

                                       -0




                                       -0

                                       -0




                                       -0

                                       -0




                                       -0

                                       -0




                                       -0

                                       -0
                                        0




                                       -0

                                        0



                                        0




                                       -0

                                        0



                                        0




                                       -0

                                        0



                                        0




                                       -0

                                        0



                                        0




                                       -0
                                  -
                                     n-




                                     b-



                                     n-




                                     b-



                                     n-




                                     b-



                                     n-




                                     b-



                                     n-




                                     b-
                               pr




                                   pr




                                   pr




                                   pr




                                   pr
                                   ug




                                   ug




                                   ug




                                   ug




                                   ug
                                   ec




                                   ec




                                   ec




                                   ec




                                   ec
                                    ct




                                    ct




                                    ct




                                    ct




                                    ct
                                     Ju
                              A




                                           Source: ABS Tourist Accommodation, Small Area Data, Queensland. Note: Due to changes in recording
                                          methodology, this graph shows room occupancy rates for establishments with 15 or more rooms only.

                                          The Noosa-Noosaville and Sunshine Coast tourism region share very similar
                                          patterns of seasonality.
                                          Room occupancy peaks in the September and December months, coinciding
                                          with the longer school holidays, and experience a low season in the months of
                                          March and April, where school seasons are the shortest. Generally, Noosa-
                                          Noosaville experiences higher peaks in occupancy than the Sunshine Coast, but
                                          lower low season.

                                          Visitor expenditure

                                          Tourism Research Australia (TRA) publishes quarterly survey data on the
                                          number of visitors and types of visits to tourism regions of Australia. The
                                          National Visitor Survey and International Visitor Survey do not, however,
                                          present specific data for the former local government areas (i.e. Noosa Shire,
                                          Maroochy Shire or Caloundra City). However, the surveys do include visitor
                                          night data for all nights spent away from home, whether spent in commercial
                                          accommodation, with friends and relatives, camping or in their own holiday
                                          home. Thus, the TRA surveys provide more comprehensive information on the
                                          number and type of visitors to a tourism region than the ABS Tourist
                                          Accommodation survey which only includes commercial accommodation
                                          facilities.
                                          TRA defines day trips as round trips of at least 50 kilometres, which results in
                                          the traveler spending four or more hours away from home. Day trips exclude
                                          routine trips such as work and school commuting but do include shopping trips.
                                          Essentially, a person who lives in Noosa and travels to Maroochydore to
                                          complete their shopping and stays away from home for more than four hours, is
                                          a day tripper and their expenditure on that trip is counted as part of the TRA
                                          spending estimates for the Sunshine Coast day trip market.


Noosaville Convenience Centre EIA
10034 Rev 1
19 October 2010                                                                       39