MCU10/2083 Development Application part 2 - Attachment 4 - Economic Impact and Need Assessment

                 •    Socio-economic characteristics of the trade area’s population which
                      were compiled from the 2006 Census and interpreted in terms of retail
                      demand and propensity to spend on various goods and services.
                 •    Estimation of the pool of retail expenditure potential available from
                      trade area households and visitors at June 2010 (the base year for this
                      analysis) and forecasts of how this pool will increase (in constant 2009
                      dollars) over a seven year period to June 2017.
                 An assessment of the competitive environment in the surrounding area
                 included a reconnaissance of retail and other uses in Noosaville, Noosa
                 Junction, Noosa Heads, and Tewantin.
                 The new centre’s likely performance prospects (centre turnover) were
                 estimated through a market share analysis, with turnover forecasts prepared
                 for its first, third and fifth years of operation.
                 Implications of the proposed centre’s impacts upon existing centres are
                 discussed, together with the prospects for the amelioration of these impacts
                 over time. Community and planning need and demand for the centre are
                 then discussed.




Noosaville Convenience Centre EIA
10034 Rev 1
19 October 2010                                   2