2018-08-07 S&O Agenda - Att 1 to Item 7 - Public Interest Test Report

DETERMINE NET COMMUNITY BENEFIT

In summary comparison of the alternatives provides the following information:

Alternative          Government            Business                Community/          Conservationists
                                                                   Consumers

Negative             Moderate              Moderate                Moderate            No Impact
licensing            Negative Impact       Negative Impact         Negative Impact
                                                                                       There are no
Current existing     The increased risk    Removal of the          The risk of non-    changes in the
local law is a       of non-compliance     restriction on          compliance will     level of
combination of       and potential for     advertising results     result in a         environmental
negative licensing   damaged               in a transfer of        decrease in         protection.
and permits. The     relationships         responsibility in       environmental
alternative is to    between parties       environmental           and public
convert the permit   far outweighs any     management to           health/safety
process to           benefit received      business and an         standards. This
become part of the   from reducing         increase in the         outweighs any
negative licensing   application           level of risk in non-   benefits to the
process.             processing            compliance. The         stakeholders in
                     requirements.         standard of             removing
                                           advertising will        restrictions on
                     A financial loss      remain, the only        advertising.
                     would result.         benefit being a
                                           monetary/time
                                           reduction in
                                           application
                                           process.


The regulatory alternative of full negative licensing regulation is not expected to result in an overall
benefit to the community. The current local law ensures that the community will not pay costs
associated with exhibiting advertising in certain places resulting in increased visual pollution and
decrease in public health and safety standards. Businesses are still able to compete effectively in the
market with the imposition of existing restrictions.

The level of restriction on competition under the current regulatory arrangement is low compared with
the impacts under the alternative arrangement. Full negative licensing is not considered a viable
alternative because of the increased risk associated with non-compliance. The current local law only
requires application and approval for the exhibition of advertisement in cases where the public health
and safety and visual pollution aspects are highest. In other cases, advertisements are governed by a
negative licensing regime.

Overall, while the provisions reviewed are clearly anti-competitive the benefits to the community of
retaining them outweigh the costs and provide the most appropriate way of achieving the objectives of
the local law.




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                                                      ATTACHMENT 1 PIT Report - Administration LL SLL 2018