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2015-12-08 I&S Committee - Item 7 - Attach 1 - THE J BUSINESS PLAN
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Log in to see the plans as drawnKey actions Objective Description Responsibility Resources
Consider viability of Increase revenue; Investigate the possibility of introducing a Venue Coordinator Within budget
possible new initiatives increase audiences season pass/VIP club/membership to attract and Community
raised during the and reward repeat attendees. Facilities Manager
Councillor workshop
Consider themed sing-alongs and novelty
nights such as Halloween events as new
events within The J’s performance offerings.
Look at opportunities to share marketing
distribution databases with other
complimentary venues and groups in the
area to increase community awareness of
The J’s offerings.
Review and limit Increase While The J has an important role to play in Venue Coordinator Within budget
community usage during commercial hirers; facilitating community events, peak times of and Community
peak times increase revenue Thurs, Fri and Sat nights should not be Facilities Manager
offered at heavily subsided community
rates. Consider implementing a peak
community hire rate and also aim to shift
any current bookings to quieter nights.
The J Business Plan 2015-2018 7
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