2015-12-08 I&S Committee - Item 7 - Attach 1 - THE J BUSINESS PLAN

Year two 2016-17: Act One – Grow the Business
Objectives: BHAGs - Big Hairy Audacious Goals! Achieving these may be a stretch but the team is up for the challenge!

    -    Improve on community and cultural outcome measures by 5% each compared with year 1
    -    Increase revenue by 10% compared with year 1
    -    Increase utilisation by 10% compared with year 1
    -    Increase commercial revenue by 10% compared with year 1

Key actions                     Objective              Description                                        Responsibility         Resources

Market to promoters and         Increase               Identify music, comedy and cabaret                 Venue Coordinator      Increased
tour organisers                 performances and       promoters and tour organisers and                  and Venue Support      revenue
                                increase revenue       proactively market to them, articulating the       Officer
                                                       advantages of The J and of Noosa as part of
                                                       a tour

Increase staff capacity         Position The J for     Add to staffing to improve The J’s ability to      Community Facilities   Increased staffing
                                growth                 grow, particularly for proactive marketing         Manager                budget offset by
                                                       and partnership development                                               increase in
                                                                                                                                 revenue

Publish outcome reports to      Build                  Clearly articulate the benefit to the              Community Services     Within budget
Councillors and other           understanding of       community achieved by The J in terms of            Director and
stakeholders                    The J’s                community, cultural and learning outcomes          Community
                                contribution                                                              Facilitates Manager




The J Business Plan 2015-2018                                                                    9