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2015-12-08 I&S Committee - Item 7 - Attach 1 - THE J BUSINESS PLAN

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Year three 2017-18: Act Two – Consolidate Growth

Key actions                     Objective            Description                                        Responsibility         Resources

Review and refine               Increase revenue,    Evaluate the results of the marketing              Venue Coordinator      Within budget
marketing strategy              increase audiences   strategy, update and improve if required           and Community
                                                                                                        Facilities Manager
                                                                                                        and marketing team

Increase utilisation to fill    Increase revenue     Target venue hire promotion to fill gaps,          Venue Coordinator      Within budget
occupancy gaps                                       including through partnerships with business
                                                     groups and community organisers

Include community benefit       Increase             Develop methodology to assess community            Community Facilities   Within budget
assessment in analysis of       community benefit    value of current and potential venue users –       Manager and
current and potential hires                          this will inform prioritisation of current hires   Community Services
                                                     and targeting of new users                         Director

Revise service review           Determine future     Undertake a follow-up review to examine            Community Facilities   Within budget
                                directions           progress and clarify future directions,            Manager and
                                                     including management models and subsidy            Community Services
                                                     levels                                             Director




The J Business Plan 2015-2018                                                                 12
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