2015-12-08 I&S Committee - Item 7 - Attach 1 - THE J BUSINESS PLAN

Introduction
SWOT analysis
The Service Review included a SWOT analysis, which is updated here. Key findings are
that:
    The J is uniquely equipped in Noosa Shire for cultural and community purposes.
    The size and format of The J makes it ideal for small to mid-sized performances
       and for a range of meeting and workshop events, but limits its use for larger-scale
       events.
    The J provides venue and ticketing support for major events in Noosa.
    There is significant competition from commercial venues for the more profitable
       events.
    The J’s financial performance is currently underpinned by two major users – USC
       and Hillsong Church- presenting a risk if they were to leave the facility.

 Strengths                                                                       Weaknesses

     Unique facility in the area
     Quality performance and technical               Small seating capacity limits appeal
      capabilities                                       and profitability for some events
     Multi-purpose with retractable seating           Ticketing cost high for some users
     Central location                                Limited financial reporting tools to
                                                                analyse event profitability
     Easy access
                                                     Skew towards community-rate hires
     Extensive parking
                                                                          reduces revenue
     Experienced, multi-skilled staff
                                                         High costs due to nature of the
     Commercial kitchen
                                                                                     facility
     Stand-alone website
                                                      Current CA restrictions not flexible
     Leased spaces and recurring hirers provide
                                                                     for operational needs
      revenue certainty
     Strong community ownership
                                                            Unforeseen maintenance costs
     Potential of MICE market                             Need for facility renewal in the
     Partnerships with entrepreneurs and event                                   longer term
      organisers                                         Risk of loss of revenue from one of
     Potential to increase some fees and                             two major users leaving
      charges                                                Competition from commercial
     Increase revenue through kitchen hire              venues for profitable components of
     New CA may increase staffing flexibility                                   the business
     Reduced community access to the                           Dynamics in the economic
      Bicentennial Centre has increased demand                environment threatening major
      for The J                                                                        events
                                                              Population transience affects
                                                             audience recognition and loyalty

 Opportunities                                                                       Threats




The J Business Plan 2015-2018                                                                15