7. APP F. Economic Matters RFI Response

The two photographs above were taken at the time. They show the Jamaica Blue café and adjacent
dining areas. The evidence suggests strongly that the dominant demographic are older consumers
and women. My observations over the course of 30 minutes identified one male wearing a “trade”
shirt (advertising a plastering business). On the basis of this period of observation, it would appear
that the working hypothesis is valid.
The proposed “tradies’ café” is specifically designed to serve the trades worker market. A trades
worker, in work attire, would not feel out of place at the proposed facility, whereas it is clear that trade
attire would be somewhat “out of place” at Noosa Civic.

Information Required: Provide an assessment based on a rate of population growth
that is generally consistent with the OESR medium series projections.
The population data is presented above and is the basis of the following assessment.

Information Required: Provide an analysis that outlines all assumptions and data used in
the analysis (e.g. Per capital expenditure estimates).

Table 3 is the per capita estimated expenditure for key product categories relevant to the assessment.
The data are estimates drawn from MarketInfo 2012 based on the Household Expenditure Survey.

Table 3: $/Person per year (2012)
                            Primary       Secondary      Sunshine
                           Catchment      Catchment       Coast
 Food Groceries                  $1,500       $1,467         $1,532
 Non-food Groceries               $707          $679           $735
 Tobacco                          $554          $575           $534
 Takeaway                         $695          $671           $719


Table 4: $/Person per year projected
                              2011          2016           2021           2026           2031           2036

 PRIMARY CATCHMENT
 Food Groceries              $5,428,500   $6,361,500     $6,529,500      $6,502,500     $6,562,500     $6,594,000
 Non-food Groceries          $2,558,633   $2,998,387     $3,077,571      $3,064,845     $3,093,125     $3,107,972
 Tobacco                     $2,004,926   $2,349,514     $2,401,590      $2,401,590     $2,423,750     $2,435,384
 Takeaway            $2,515,205           $2,947,495     $3,025,335      $3,012,825     $3,040,625     $3,055,220
 SECONDARY CATCHMENT
 Food Groceries              $5,763,843   $6,670,449     $6,950,646      $6,962,382     $7,047,468     $7,101,747
 Non-food Groceries          $2,667,791   $3,087,413     $3,217,102      $3,222,534     $3,261,916     $3,287,039
 Tobacco                     $2,259,175   $2,614,525     $2,724,350      $2,728,950     $2,762,300     $2,783,575
 Takeaway                    $2,636,359   $3,051,037     $3,179,198      $3,184,566     $3,223,484     $3,248,311


Table 4 projects the estimated annual expenditure per person (2012) into the future, based on the
population forecasts presented in Table 1 above. Inflation is assumed to be zero, which amounts to an
extremely conservative assessment of future expenditure.




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