ADOPTION OF DESTINATION MANAGEMENT PLAN · Report

GENERAL COMMITTEE MEETING                                                       15 DECEMBER 2025



Principle 1 – Respecting Community
Goal: Improve quality of life, connectivity and housing supply through responsible tourism.
Focus Areas: Short-stay accommodation regulation, incentivising long-term rentals, improving active
and public transport infrastructure, and innovative parking and traffic solutions.

a. Protect neighbourhoods by regulating short-term accommodations to preserve residential
   amenity and community wellbeing.
b. Improve infrastructure and transport solutions to ease congestion and make public and active
   transport more accessible.
c. Optimise parking and traffic management to ensure fair access and reduce congestion.

Principle 2 Leading the Way
Goal: Position Noosa as a leader in responsible, regenerative tourism.
Focus Areas: Sustainable visitation management, protecting natural assets, and exploring
alternative funding models including visitor contributions.

a. Encourage sustainable visitation by managing access to sensitive natural places.
b. Manage the Noosa River catchment to protect waterway health and biodiversity and the river
   experience.
c. Review alternative funding sources to support community, environmental, and destination
   management outcomes.

Principle 3 – Living Our Values
Goal: Ensure residents, businesses, and visitors actively contribute to keeping Noosa special.
Focus Areas: Joint Custodian programs, building industry expertise in regenerative practices, and
embedding community and Kabi Kabi values in marketing and storytelling.

a. Create the "For the Love of Noosa" joint custodian program to engage locals, businesses and
   visitors in caring for Noosa.
b. Build industry expertise in regenerative practices and authentic cultural storytelling.
c. Ensure Noosa’s stories and marketing reflect its regenerative tourism philosophy.

Principle 4 – Tourism for Good
Goal: Ensure tourism actively enhances and regenerates Noosa’s community, environment, and
economy.
Focus Areas: Leading regenerative practices, embedding sustainable approaches in the Destination
Marketing Organisation, and developing a sustainable events portfolio that reflects community
values.

Establish a Destination Stewardship Council to oversee and guide the implementation of the DMP.
Develop programs practices to encourage positive behaviour change and sustainable practise.
Support the tourism industry in achieving environmental accreditation and leading in sustainability
and regeneration.

By acting now, Council can help to future-proof Noosa to ensure tourism contributes positively to the
economy while preserving the lifestyle, environment, and community character that make Noosa a
destination people love to visit and a home residents cherish.