2020-01-13 GC Agenda - Item 10 - Attachment 2 - The Value of Tourism to the Noosa Community October 2019 FINAL REPORT

Appendix 6: Comparison of Tourism Noosa’s Resident Survey
and Tourism and Events Queensland’s Social Indicators Report
                                          More than 10% higher than 2017 Sunshine Coast
                                      Between 5 and 10% higher than 2017 Sunshine Coast
                                         Relatively similar to 2017 Sunshine Coast (+/- 4%)
                                       Between 5 and 10% lower than 2017 Sunshine Coast
                                           More than 10% lower than 2017 Sunshine Coast

Attidudes towards living in their local area
                                                                                                      Social Indicators      TN Survey   Social Indicators
                                                                                                      Sunshine Coast           Noosa       Queensland
                                                                                                    2013            2017       2019           2017
                             I really like it, I can’t think of anywhere else I would rather live   51%              54%        68%            37%
                      I enjoy living here but can think of other places I would enjoy equally       45%             41%        29%             52%
                 I only live here because circumstances demand it and would prefer to live
                                                                        somewhere else              4%                  5%      3%             11%

Attitudes towards tourism in local area
                                                                                                      Social Indicators      TN Survey   Social Indicators
                                                                                                      Sunshine Coast           Noosa       Queensland
                                                                                                    2013            2017       2019           2017
                                                                     Feelings towards tourism
               I strongly approve of tourism*, on balance it is great for the community and
                                                                                  economy           46%             39%        36%             46%
          I slightly approve of tourism* and the minor inconveniences it causes because on
                                         balance it is good for the community and economy           39%             44%        43%             40%
          I neither approve nor disapprove of tourism as it does not affect me positively or
                                                                                negatively               Not included           7%         Not included
                  I slight disapprove of tourism as I need to adjust my lifestyle to avoid the
                                                     inconveniences associated with tourism         13%             15%        10%             11%
             I strongly disapprove of tourism and stay away from places where tourists go
                                            because I don’t want anything to do with them           2%                  2%      4%             3%
                                                     Preferred tourism development growth
      I am happy with the way tourism is developing in my local area and would like to see
                                                                              it continue           59%             52%        27%             58%
       I am happy with the way tourism has developed in my local area but would not like
                                                               to see it grow any more              28%             37%        41%             29%
                                               I would like to see less tourism in my local area    3%                  6%      8%             6%
        I would like to see more tourism growth in my local area but in a different direction,
                                                          such as environmentally friendly          10%                 5%     23%             7%
                                                                  Level of contact with tourists
                                I never come into contact with tourists as far as I am aware        8%                  7%      7%             21%
          I see tourists around but don’t usually speak to them unless they ask for direction
                                                                                         etc.       54%             57%        39%             54%
                                                 I often interact with tourists as part of my job   13%             12%        19%             10%
                                          I often meet tourists around town and talk to them        21%             19%        20%             13%
                         I have made friends with tourists during their stay in my local area       7%                  7%      9%             6%
                  I have made friends with tourists and kept in contact after they have left         4%             4%          6%             3%
* NB: The TEQ Survey used the word 'tourists' in these questions, rather than tourism. The Noosa survey used Tourism.

Positive and Negative impacts of tourism
                                                                                                      Social Indicators      TN Survey   Social Indicators
                                                                                                      Sunshine Coast           Noosa       Queensland
                                                                                                    2013            2017       2019           2017
                                                                            % Agree… Positive


       Tourism brings people from different backgrounds and cultures into the community             93%             91%        94%             89%
           Tourism is good for the community because the money that visitors spend when
          they come to the region helps to stimulate the economy, stimulates employment
                                               opportunities, and is good for local business        95%             94%        93%             89%
       Festivals and Events attract tourists in non-peak periods and raise awareness of the
                                                                                    region          94%             96%        93%             88%


     Tourism showcases our region in a positive light. This helps to promote a more robust
             economy, improve property values, business and employment opportunities                91%             87%        86%             83%
            Living in an attractive tourism destination instils pride in local residents and the
                                                                            broader community       74%             71%        85%             69%
                     The benefits of tourism are shared evenly across the local community
                   Because of tourism there are better shopping, dining and/or recreational
                                                                opportunities in the region         75%             72%        80%             69%

                     The benefits of tourism are shared evenly across the local community           43%             46%        47%             48%
                                                                                      101