2020-01-13 GC Agenda - Item 10 - Attachment 2 - The Value of Tourism to the Noosa Community October 2019 FINAL REPORT

Visitor Survey

A visitors survey via face to face questionnaires was also conducted as part of this
commission. The questions included centred around the following areas:

     •    Demographic questions, including where visitors lived and their family
          characteristics;
     •    Purpose & Behaviour, including why visitors came to Noosa, modes of transport to
          Noosa in particular, where visitors were staying, where they intended to visit, and
          expenditure when in Noosa;
     •    Awareness, regarding how they knew about Noosa; and,
     •    The qualities visitors consider important for a holiday and the levels of satisfaction
          with Noosa with regard to these factors.

Visitor surveys were randomly conducted from three areas – Hastings Street, Noosa National
Park and Noosa Marina. The survey conducted over a period of 3 weeks by Tourism Noosa’s
volunteers throughout the week and weekends. A total of 168 responses were obtained.
Given that only total respondent numbers were analysed, the results are statistically robust.

Survey of Noosa’s Businesses in Activity Precincts

The business community survey was aimed at determining Noosa’s businesses perceptions
of tourism’s impact on prosperity and liveability. A survey (refer Appendix 4) was
distributed by Tourism Noosa via Survey Monkey to businesses in the following precincts:
Boreen Point, Cooran, Cooroy, Kin Kin, Noosa Civic, Noosa Heads, Noosa Junction,
Noosaville, Peregian Beach, Pomona, Sunrise Beach, Sunshine Beach, Tewantin.

A total of 176 responses were received, and these were distributed as shown in Table 2. In
order to conduct meaningful statistical analyses, and ensure confidentiality, the business
locations were regrouped according to Coastal, Hinterland and Suburban areas. Those with
no location were grouped separately6 (refer Table 3). In addition, and again to enable
meaningful statistical analysis and ensure confidentiality, the industry sectors were grouped
according to businesses likely to have a direct impact from tourism activities and those
according to businesses likely to have an indirect impact or low impact from tourism. The
groupings for these are shown in Table 4.




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  It is noted, however, that apart from the ‘Coast’ category, sample sizes are considered small. Significance tests
using Cramers’ V measures are relatively robust, even with small sample sizes. Nonetheless, output for categories
other than ‘Coast’ should be considered ‘insights’ as opposed to conclusive evidence.

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