2020-01-13 GC Agenda - Item 10 - Attachment 2 - The Value of Tourism to the Noosa Community October 2019 FINAL REPORT

Table 4: Survey Respondents by Expected Impact from Tourism

                                                      Direct Impact       Indirect        No Industry
                                                          from          Impact from        Identified
                                                         Tourism          Tourism
    Accommodation                                          20
    Retail Trade                                              18
    Food Services and Hospitality                             15
    Rental, Hiring and Real Estate Services                   10
    Arts and Recreation Services                              6
    Agriculture, Forestry and Fishing                                         1
    Manufacturing                                                             2
    Electricity, Gas, Water and Waste Services                                1
    Transport, Postal and Warehousing                                         1
    Information, Media and Telecommunications                                 13
    Financial and Insurance Services                                          6
    Professional, Scientific and Technical Services                           12
    Administrative and Support Services                                       3
    Education and Training                                                    4
    Health Care and Social Assistance                                         6
    Prefer not to answer / No answer provided                                                  58
    Total                                                     69              49               58


Questions included in the survey were grouped according to:
   • Business characteristics: such as industry sector, size of premises, turnover and
       employment;
   • Impact of tourism on the respondents’ business;
   • Impact of major events in Noosa on respondents’ business; and,
   • Positive and negative impacts associated with tourism for respondents’ businesses
       and Noosa generally.

Noosa Residents’ Survey

A statically valid survey with 300 residents across Noosa was conducted by Q&A Marketing
Pty Ltd utilising a CATI7. This survey emulated the Tourism and Events Queensland Social
Indicators Survey8 and obtained information regarding the following issues:

       •    Demographic questions
       •    Residents’ feeling about their local area
       •    Feelings towards tourism

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  Survey monkey sample calculator indicates that for a population of around 52,000, if results that are required within
a 95 confidence interval and a margin of error of 6 percent, then the sample required is around 270 respondents.
Furthermore, it is noted that the sample size of 300 for Noosa is statically valid as can be demonstrated through a
comparison with the sample size utilised for the TEQ Social Indicators Survey. The TEQ Social Indicators Survey, a
highly respected survey, utilises a 300 across the whole of the Sunshine Coast Tourism Region. Thus, given that the
Noosa Shire is only a portion of this, the sample size used in the Tourism Noosa survey was over 6 times the size of
the TEQ sample size for the Sunshine Coast . Statistical differences were tested through Chi Square and Cramers V
tests.

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  https://teq.queensland.com/research-and-insights/domestic-research/regional-summaries/sunshine-coast/sunshine-
coast-social-indicators-2013

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