2020-01-13 GC Agenda - Item 10 - Attachment 2 - The Value of Tourism to the Noosa Community October 2019 FINAL REPORT

Table 5 shows the direct and indirect economic impacts of tourism on the Noosa LGA, by the
above four measures.

Table 5: The economic impact of tourism to Noosa 2016/17

 Measure                                   Direct                      Indirect                      Total
 Employment (total)                         3,677                       2,108                        5,785
 Employment (FTE)                           2,648                       1,944                        4,592
 Output/Sales                           $481 million                $525 million                 $1.0 billion
 Value-Added to GRP                     $262 million                $251 million                 $513 million
Source: National Institute of Economic and Industry Research (NIEIR) 2016. Compiled by id. Verified by SGS Economics and
Planning (2019)


Utilising these figures therefore, the estimated economic impact of tourism is as follows:
     • In 2016/17, the total tourism and hospitality sales in Noosa Shire Council area was
         $1 billion. The total value added from these sales was $513 million.
     • In 2016/17, there were 3,677 people directly employed in Noosa’s tourism and
         hospitality industry, equating to 2,648 FTE jobs.
     • With flow-on impacts includes total employment in Noosa attributable to tourism
         and hospitality was 5,785, equating to 4,592 FTE jobs.


The Value of Tourism Over Time

Total output of Tourism in Noosa has grown from $645 million in 1999/2000 to $1 billion in
2017/18, an annual average growth rate (AAGR) of 2.6% (adjusted for inflation).

Total value-added has also grown, from $297 million to $513 million between 1999/2000 to
2017/18. This represents an AAGR of 3.3% (adjusted for inflation), even with a slight
decrease from 2015/16 to 2016/17.

Visitor numbers are also growing. Since 2010/11 the number of visitor nights (international
and domestic) in Noosa has increased by 29%, with an AAGR of 3.7%. Including day-trips, the
AAGR is even higher at 4.3% per annum.

Over the same period, the AAGR of visitor nights (international and domestic) in Queensland
has been 3.5% per annum, and 3.3% including day trips.

These figures indicate that since 2010/11 Noosa, as a tourist destination, has been
outperforming Queensland as a whole in attracting visitors in proportional terms. The
tourism industry in Noosa has been increasing its market share, even with a small decrease
in visitation in 2017/18.

Tourism compared to Other Industries in Noosa and Queensland

Not all industries are equal in terms of their impact on the local community. Some industries
draw export income into the local economy (manufacturing or tourism), some provide
higher wages for workers than others, while others might have positive side effects like
brand building or street vitality (creative arts and hospitality for example).

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