2020-01-13 GC Agenda - Item 10 - Attachment 2 - The Value of Tourism to the Noosa Community October 2019 FINAL REPORT

4.         Visitors’ Views of Noosa
As noted previously, a visitor survey with 168 respondents was conducted in Noosa over a
three week period. Given that results were analysed with regard to overall behaviour, the
sample size was considered robust9. The following provides the findings of the survey.
Survey output is discussed with regard to:

       •   Purpose
       •   Behaviour;
       •   Awareness of Noosa; and,
       •   Important Qualities when planning a trip and Satisfaction with Noosa in regards to
           these elements.


Purpose

Most survey respondents’ main reason for visiting Noosa was associated with holidays,
leisure and recreation (87 percent overall). There were statistical with the visitors’ different
residential locations, with more local people visiting friends and relatives, and proportionally
more people from ‘other Queensland’ visiting Noosa due to education and training
purposes.

Figure 1: Respondents’ purpose for visiting Noosa, by residential address

    120%
                                                                               Elsewhere on Sunshine Coast (n=25)
                                                                               Other part of South East Queensland (n=28)
    100%                                                                       Other Queensland (n=11)
                                                                               Interstate (n=44)
                                                                               International (n=56)
    80%                                                                        Total Visitor Respondents (n=164)



    60%



    40%



    20%



     0%
            Holidays, leisure and   Visiting friends and relatives   Education and training        Business or professional
                 recreation




9
 Category numbers with less than 30 responses analysed should be treated as insights as opposed to
evidence.

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