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2020-01-13 GC Agenda - Item 10 - Attachment 2 - The Value of Tourism to the Noosa Community October 2019 FINAL REPORT

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 Important Qualities and Satisfaction with Noosa

 Survey respondents were asked a series of questions regarding the extent to which certain
 elements were important when they were on holidays. They were then asked to rate the
 same elements in terms of their quality in Noosa. The top 5 important elements when on
 holidays for respondents included:

       •        The quality of beaches
       •        Access to beaches
       •        General cleanliness
       •        Ease of walking around, and
       •        Good service.

 Other elements that are important are shown in the figure below.

 In terms of ‘quality’, as can be seen below, Noosa rated, on average, between good and very
 good on the top five elements. Even though the quality of all elements were rated positively
 for Noosa, the least positive elements in Noosa were:

       •        Parking facilities
       •        Evening entertainment and
       •        Value for money.

 Figure 3: Important elements when on holiday, and quality of elements in Noosa

     5.0
              Very Important / Excellent

     4.5

     4.0

     3.5

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                          Quality

     1.5
                                                                                 Not Important / Very Poor
     1.0
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 Questions regarding the appropriateness of the number of car parks were also asked in the
 visitors’ survey. Not surprisingly, the more local / regional a visitor was, and/or if the visitor
 was a day tripper, the more likely they were to say that Noosa did not have enough car
 parks. Important elements for visitors’ regarding car parking planning was (n=155):

                                                 16
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