2020-01-13 GC Agenda - Item 10 - Attachment 2 - The Value of Tourism to the Noosa Community October 2019 FINAL REPORT

The impact of major events on Businesses

Businesses were asked whether their turnover was impacted from major events in Noosa
and 103 businesses responded to this question. On average, 53 percent of businesses
indicated that their turnover was positively impacted, and only 14 percent indicated that
they were negatively impacted. Of those positively impacted (53 percent) the average
positive increase was 25 percent across businesses, but 30 percent for businesses likely to
be directly impacted by tourism, and 9 percent for those indirectly impacted by tourism.
Those that were negatively impacted by events (14 percent) indicated that they could lose
anywhere from 9 percent (businesses indirectly impacted from tourism) and 32 percent of
turnover (businesses directly impacted from tourism) during a major event.

Figure 21: Impacts of Major Events, by Businesses with Direct versus Indirect Impacts from
Tourism

70%
           Direct Impact Industry
           Indirect Impact Industry
60%        Total Business Respondents


50%



40%



30%



20%



10%



 0%
        Don't know      Very Negatively   Negatively     No Impact      Positively   Very Positively




Figure 22: Average Impacts of Major Events, by Businesses with Direct versus Indirect
Impacts from Tourism

                                                    Percent of Businesses                  Average Positive
                                                  positively impacted (n=103)          Impact From Events (n=73)

 Direct Impact Industry Businesses                           77%                                       30%

 Indirect Impact Industry                                    17%                                       86%

 Total Business Respondents                                  53%                                       25%

                                                           Percent                         Average Negative
                                                 Negatively impacted (n=103)           Impact from Events (n =73)

 Direct Impact Industry Businesses                           15%                                       -32%

 Indirect Impact Industry                                    14%                                       -55%

 Total Business Respondents                                  14%                                       -20%



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