2020-01-13 GC Agenda - Item 10 - Attachment 2 - The Value of Tourism to the Noosa Community October 2019 FINAL REPORT

Highest levels of positive impact for individuals were in the areas of more services and shops
due to tourism, and having an increased sense of pride in the area. When compared by age
group, people aged under 30 and between 30-64 indicated that they benefited more than
people over 65 when it came to cultural diversity, festivals and events and economy impacts
from tourism. Residents from Noosa Heads and Noosaville were more likely to indicate that
tourism increased pride in the region when compared to the rest of the areas, and residents
from Tewantin and Hinterland areas indicated the least level of personal benefit from
tourism with regards to the economic impacts. These people were also the most likely to
feel that the benefits of tourism were not spread evenly throughout the region.

Figure 35: Proportion of Residents that agree with the positive tourism statements

                                            Total Resident Respondents that agree… (n=300)
100%

 90%

 80%

 70%

 60%

 50%

 40%

 30%

 20%

 10%

  0%
        Tourism brings     Festivals and Events Tourism is good for Tourism showcases      Living in an    Because of tourism    The benefits of
         people from        attract tourists in    the community       our region in a attractive tourism   there are better   tourism are shared
           different        non-peak periods because the money positive light. This    destination instils  shopping, dining    evenly across the
       backgrounds and     and raise awareness that visitors spend helps to promote a     pride in local   and/or recreational local community
       cultures into the      of the region      when they come to      more robust    residents and the opportunities in the
         community                               the region helps to economy, improve broader community          region
                                                    stimulate the     property values,
                                                economy, stimulates     business and
                                                    employment          employment
                                                opportunities, and is  opportunities
                                                    good for local
                                                       business




                                                                       45